collaborates with Google to enhance its customer experience collaborates with Google to enhance its customer experience

Magicbricks.Com Introduces M-Lite, A Lightning Fast Mobile Site with All the Goodness of an App

The new tech enhancement is expected to increase traffic by 15% on the portal

90% faster speed for the Progressive Web App (PWA) enabled mobile websites

Magicbricks’ Mobile website to behave like any other native app

No installation required for the application

Saves user’s mobile data and space

Delhi, 22 August, 2016:, India’s leading real estate portal, re-launched their Mobile Site using Progressive Web App Framework (PWA), adapting to the newest and the most innovative technology trends.

This latest move by Magicbricks is a part of their business strategy to offer their customers the most user friendly experiences. Progressive Web Apps are the future of existing mobile apps which provide immense benefits to brands and its users.

The new Magicbricks msite, gives an app like experience to the users. The msite facilitates in creation of a shortcut icon on the mobile. This looks much the same way like an icon used to launch a mobile app. On clicking this icon, the msite opens on the phone. This saves the users time as they do not need to open their browser and type the msite url. Once, the msite opens, it gives an experience like any other native mobile app.

PWA enabled Magicbricks’ mobile website requires “No Installations” and hence saves users’ mobile space and data.

Magicbricks is the first realty portal to adapt this latest Progressive Web App. Using this technology, Magicbricks will also be able to push notifications to the users like any other native apps.

Mr. Sudhir Pai, CEO - said, “Magicbricks has been leading the online realty space in latest tech innovations. We are constantly enhancing our backend technology to give seamless user friendly experiences. By adapting to the Progressive Web App Framework, we have stepped into a segment which focuses on providing best solutions to our customers at minimal efforts. We are sure that offline usage of the mobile website will ease the property hunting experience of our customers.”
One of the most important benefits of the application is that it enables the users work on it even on offline mode. The listings and the details once browsed during an online mode can later on be browsed through, even when one is not connected to the internet. Not only this, the websites under the PWA framework works 90% faster as compared to the web application which do not come under the PWA framework. The fast loaded pages are sure to lead to an increased result in the traffic of any portal.

Magicbricks has a full suite of consumer interfaces ranging from its re-launched msite, a cutting edge website as well as latest android and ios apps.

The portal provides a common platform for property buyers and sellers to locate properties of interest in India, and source information about all property-related issues.

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