LG launches ‘X Cam’ Smartphone in India


Chennai, August 29, 2016: LG Electronics India Limited (LGEIL) announced the launch of its latest smartphone, LG X Cam in India. The X Cam is designed to deliver exceptional value to those who want a smartphone with a unique feature such as a Dual camera, that too at an affordable price. Like the LG G5, the X cam inherits a similar 120-degree wide angle lens to complement the standard lens. The 13MP standard angle lens and the 5MP wide angle camera on the rear of the X cam delivers as wide a field of view as the human eye, basically it captures 53% more area than the traditional cameras on the smartphones.

LG launches ‘X Cam’ Smartphone in India

The X cam offers Pop-out Picture feature which combines the two images taken with the standard and wide angle lenses to create a picture-in-a-frame effect. Available only on the X cam & Panorama View automatically scrolls a wide image instead of a static image and the Signature feature allows users to add a caption or byline after taking a photo.


Mr. Amit Gujral, Marketing Head – Mobiles, LG India said, “With X Cam, we are giving consumers a Dual camera smartphone at a reasonable price point. We are sure that the Indian consumers will like the very rare in smartphones, ‘wide angle’ feature, something that has been inherited from our premium smartphone LG G5. This ‘wide angle’ photography would be a unique experience in this segment and consumers shall surely embrace this new experience, which otherwise is possible only with nature gifted eyes”


LG X Screen will be priced in India at Rs. 19,990 and will be available from today across stores in India.


X cam Key Specifications:*
• Display: 5.2-inch FHD In-cell Touch
• Chipset: 1.14GHz Octa-Core
• Camera:     Rear) 13MP Standard Lens / 5MP Wide Angle Lens 

                      Front) 8MP
• Memory: 2GB RAM / 16GB ROM
• Battery: 2,520mAh
• Operating System: Android 6.0 Marshmallow
• Size: 147.5 x 73.6 x 6.9mm
• Network: LTE
• Colors: Titan Silver 


About LG Electronics India Pvt. Ltd. 

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, Air Conditioners, Washing Machines, Refrigerators, and Monitors.