Mumbai, 17 August 2016 – Inorbit Malls Pink Power Campaign was recognized at the DMA Asia Awards 2016 in the Gold category. The DMA Asia Awards honors innovative campaigns that have raised the bar of originality and has created marketing impact. This is the fourth recognition received by Inorbit’s Pink Power. The other awards received by the campaign include Effie, Abby and finalist title at the Asia Pacific Shopping Centre Awards.


The Pink Power campaign was an initiative launched by Inorbit Malls in the year 2015 on the occasion of Women’s Day. Inorbit wanted to pay a tribute to every woman who has sacrificed her dreams for her family. Pink Power was an initiative that gave an opportunity to budding women entrepreneurs for upscaling their business. Inorbit supported the most innovative ideas by offering a kiosk space for a period of 6 to 9 months at the mall absolutely free of cost. After a successful edition in 2015, this year Pink Power was taken to other cities like Bangalore, Vadodara and Hyderabad apart from Mumbai and Navi Mumbai. Today the campaign has become one of most popular campaigns among women.

Speaking on the occasion, Mr. Puneet Varma, Associate Vice President, Marketing and Corporate Communications said “The entire team of Inorbit is thrilled with the recognition that Pink Power Campaign has received. This is the fourth award won by the campaign. We are happy to put smiles on faces of Women who have sacrificed their dreams. Inorbit hopes to continue the trend and take Pink Power to another level.”

About Inorbit Malls:

Inorbit Malls, a group company of the K. Raheja Corp, was initiated with an objective to not just create physical structures but also to influence lifestyles. Inorbit Malls, committed to setting benchmarks in retailing in India, provides an excellent walk through experience for customers. Inorbit Malls combine the knowledge of the Indian consumer and a changing Indian market scenario in locating, designing, planning and managing retail environments.

Inorbit Malls began their journey by opening its first mall at Malad to the public in early 2004, in Mumbai. Since then, Inorbit has repeated its success with world class malls in Vashi - Navi Mumbai, Cyberabad - Hyderabad, Viman Nagar – Pune, Whitefield – Bangalore & Gorwa Road - Vadodara. The malls have universal class and appeal and seek to provide a one-stop destination for fashion, lifestyle, food, and entertainment leading to an international experience. Inorbit Malls have won more than 50 awards since inception including India’s Most Trusted Mall by Brand Trust Report 2014 and have been recognized in various national & international forums like IMAGES, Asia Pacific Shopping Centre Awards, ICSC, Asia Consumer Engagement Forum, EFFIEs and ABBYs for their commitment in establishing community connect.