Three Decades of Leadership
India’s most popular light commercial vehicle -Tata 407 celebrates its 30th anniversary
Hyderabad: July 19, 2016: Continuing its success story, Tata Motors has rolled out an extensive campaign to celebrate the 30th anniversary of its popular light commercial vehicle, the Tata 407. Launched in 1986, the Tata 407 range has sold over six lakh vehicles and continues to be the most popular choice of light commercial vehicles for many budding entrepreneurs with 7 out of every 10 vehicles sold in the 4T category, resulting in 60% market share. Since three decades, around 50% of its owners are first-time users and it has been providing an opportunity for self-employment in India.
The Tata 407 range has pioneered the LCV industry and has brought prosperity in the lives of more than six lakh customers by virtue of excellent product characteristics that requires negligible maintenance while delivering high revenue. With a promising range of vehicles in the LCV segment, Tata 407 guarantees high performance and great durability. Capable of adhering to all small and medium sized businesses requiring heavy cargo capacity, Tata 407 is ideal for smart mobility solutions. Tata Motors will be organizing celebrations for their 6 lakh customers across 400 showrooms this month. This will be followed by an extensive free service check-up for Tata 407 customers.
According to Mr. Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors, “The Tata 407 is exemplary in how a platform can be deployed to meet diverse needs. It today addresses a wide range of goods transportation across industries in India and about 15 other countries in South Asia and Africa. We are grateful to our customers who have acknowledged our understanding of their needs and our engineering capabilities. We will continue to enhance the range matching customer requirements.”
Available both in diesel and CNG options and tonnage ranging from 2.2 to 4.2 tonnes payload, the Tata 407 goods transportation portfolio has been expanded to comprise trucks, tippers, pick-ups and vehicles for agri/food products, construction, light mining and a whole host of services. The portfolio has been regularly upgraded based on the company’s own R&D and customer feedback on operating economy, cabin convenience and safety. Tata 407 legacy to continue further with new inclusions at regular intervals, for the growing demand of the range.
The Tata 407 was among the first to have demonstrated cutting-edge technological advancements in the automobile sector in India. The success of Tata 407 also marked the introduction of other legendary vehicles in the commercial vehicle market. The Tata 407 range consists of 9 variants - SFC 407 pick-up. SFC 407 MFIP, SFC 407 twin tyre, SFC 407 HT, SFC 407 Ex2, SK 407, LPK 407, LPT 407 Ex, LPT 407 Ex2, these are further classified based on the load body, all of them commanding their own line of loyal customers over the years. The CNG fuel option was introduced in 2009 to help customers leverage the expanding CNG fuel distribution network in the country, and last year saw the introduction of the Common Rail BS-IV compliant diesel engine, coupled with further refinements in the drivetrain.
The Tata 407 range comes with a service interval of 20,000 kms enabling the customer to spend less on maintenance. The legendary 407 platform with 3 years / 3 lakh kms warranty gives confidence and assurance of extended life. The Tata 407 range comes with a competitive price, which gives the benefit of lower EMI & lower down payment, thus making it an attractive business proposition. It enjoys an unfathomable trust of all financiers, thus make it a hassle-free ownership experience for customers.
About Tata Motors:
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.