RED FM Network brings the best music from the 90s with its newest FM station in Mumbai – Radio REDTRO
23 June 2016, Mumbai: Walkman, high-waist denims and shiny belts, Rubik Cubes, Boom Boxes and Cassettes. Everything was better, brighter, and vibrantly pastel in the 90s. And this complimented with some spectacular music! All generations, across ‘Y’ or ‘Z’, enjoy music of crazy decade that 90s was and RED FM network which has solid geographical presence across 48 cities in India, has brought in the latest, most happening retro music station to Mumbai – REDTRO 106.Chaar, Phir Bajao.
India’s largest radio network debuted its retro music station in Mumbai yesterday with the launch of REDTRO 106.Chaar. This is the first radio station to be introduced under the newly acquired Phase III licenses by the company. While the station has been test-playing for the last few days, the launch yesterday, was marked with afternoon show by Mumbai’s most adored radio jock, RJ Pritam. Promising to bring together the most memorable tunes from eclectic yet melodious 90s, REDTRO 106.Chaar will be the ideal fall-back option from the daily humdrum.
Commenting on this new development, Nisha Narayanan, COO, Red FM said, “I’m elated to hear REDTRO 106.Chaar! Experimenting with formats and genres and bringing relevant innovation to programming is core to our strategic line of thinking. We have been dabbling with the idea of a retro music station for quite some time now. While there’re so many new players making a foray in the market and we aim to grow the market with our newest offering, we were very clear in our minds that we’ve to create a marked differentiation in the way retro is perceived. And that’s how REDTRO 106.Chaar was born. A format radio channel, REDTRO 106.Chaar aims to diversify retro space and focus on the music of the 90s. It is clearly, “Aaj ke zamaane ka retro station”! With RED FM being India’s favourite contemporary hits radio station, and REDTRO going retro, we believe we have a strong and powerful proposition for our listeners and our advertisers alike. All that’s left to say is ‘Phir Bajao’!
REDTRO 106.Chaar FM, Phir Bajao, is an energetic and exciting radio station that has given a modern twist to the classic retro. The retro station retains the irreverent and bold attributes of Red FM. REDTRO 106.Chaar will be a fun throwback to times dominated by Shahrukh Khan, Salman Khan, Akshay Kumar, etc., the poster-boys of 90s.
Furthermore, the superhit music of 90s is complimented by a line-up of some brilliantly amazing and experienced on-air talents. The day opens up with RJ Saurabh with whom you can enjoy your cutting chai every morning with equally cutting sarcasm and tongue-in-cheek, intelligent humor. Then enters, RJ Pritam, the former big boss contestant, who has the most sizzling gossip from an industry insider’s perspective and also, by-the-way tells you how to woo the ladies, daily 11-2pm. Afternoon is taken over by RJ Palak who is your shot of inspiration – the epitome of adventure. RJ Sudarshan is the man about town who will tell you Mumbai’s pulse – what’s trending, every evening. And finally, RJ Rhicha, the connoisseur of 90’s music with whom you can have your heart-to-heart every night.
REDTRO 106.Chaar will appeal to the matured yet young-at-heart audiences. It, clearly, is not just best music of 90s being played again, it also continues to be the provocative entertainer and ‘station of expression’ that is ingrained in DNA and carries forward the legacy of RED FM network.
REDTRO 106.Chaar is RED FM network’s second radio station in Mumbai. It was acquired in Phase III auctions along with eight more stations, namely, Srinagar, Jammu, Jodhpur, Chandigarh, Amritsar, Patna, Surat, and Chennai.