~ Take a 360º tour of India’s most popular destinations with the ‘King of Good Times’~
National, 24 June 2016
Take your first ever immersive, virtual tour of cities in India, on your Samsung Gear/Google cardboard or simply tilt your mobile to enjoy the 360 video on Facebook & YouTube..
The country’s most digitally propulsive brand - Kingfisher, brings the Good Times experience of a city to the comfort of your home with the launch of their latest virtual reality content - 'Kingfisher 360 Cities’. Kingfisher has a long history of digital innovation & engagement, creating ‘Money can’t buy’ experiences through their online & offline interventions. Keeping in tandem with this mantra, Kingfisher has created virtual reality campaign in association with Spectra VR, leveraging the growing popularity of VR headsets. Apart from this, the360 video content support on Facebook & YouTube enables the brand to further engage with their fans & followers on these platforms.
With the larger goal of showcasing how Kingfisher is integral to having fun in the city, the videos walk users through the coolest & most popular parts of the country, showing them the best way to unwind in those cities with Kingfisher. While the brand has already released Goa & Pondicherry as part of their ‘KF 360 Cities’ campaign over the last couple of months and has seen a tremendous response across social platforms, places like Kerala, Rajasthan & Uttarakhand are ready to be released soon. Targeting tech savvy youth, Kingfisher has created a riveting series of virtual tours that can transport the viewer into any of the given cities. From the beaches of Goa to the sand dunes of Rajasthan, adventure seekers can get a 360 view of the city by logging onto the Kingfisher pages on Facebook &YouTube.
Samar Singh Sheikhawat, Senior Vice President - Marketing, United Breweries Limited, said, “The ‘KF 360 cities’ campaign is the perfect opportunity to bring destinations to people instead of the other way around. Forget maps and GPS, and explore India like you’ve never done before. Whether it’s the backwaters of Kerala, the sand dunes of Jaisalmer or the beaches of Goa, Kingfisher will truly show you how to have a Good Time!”
Virtual Reality is the latest buzzword online and with Samsung Gear VR headset already out in the market, it gives brands an opportunity to create amazing, immersive experiences for consumers. With its on-going digital campaigns, Kingfisher becomes one of the first few brands to bring the phenomenon of virtual reality into mainstream marketing.
The other preceding campaigns like the Kingfisher Super Chasers VR Game, during the IPL season used VR gear to transport users into a virtual cricket stadium, giving them an immersive gaming experience. The game created a lot of fan frenzy during the Kingfisher on-ground activations across the country, with even cricketers trying their hand at the game. Virtual Reality is set to take the gaming industry by storm and if the response to the Kingfisher Super Chasers VR Game is anything to go by, then we sure are in for good times ahead!
About Kingfisher’s digital initiatives:
Initiating, fuelling, sustaining conversations and getting meaningful interactions remain the key challenge any brand faces on social media – Kingfisher is perceived as the benchmark in this space with consistently high levels of interactivity. As a result, currently the brand’s Facebook page proudly flaunts close to 7.8 million fans, making it one of the top brands on Facebook in India. On the other hand, on Twitter, Kingfisher has 80,000 followers.