ARRIVING IN STYLE
June 9, 15.42 PM IST || Pocket News Alert
Hidesign has launched a new store today, at the DLF Mall of India at Noida. With an area of approximately 550sq.ft, the store located in the prestigious International Boulevard, will stock the brand’s latest bags, shoes, sunglasses, stationery and other small leather accessories.
In keeping with Hidesign’s design aesthetic, the new store will reflect the brand’s values - incorporating natural materials like brass, leather, glass and wood in the interiors. Designed to be an interesting experience for customers, the store highlights the brand’s heritage of 36 years, an area dedicated to showing its vegetable tanning ingredients and even a spotlight on Pondicherry – its home.
Mr. Dilip Kapur, Founder – Hidesign, on his visit at the launch says, “Our stores are the most critical point of contact for our customers, it is where they see, feel and experience Hidesign. Every Hidesign store is designed to tell our customers who we are and what we believe in. We are delighted to be present at the DLF Mall of India.”
ABOUT HIDESIGN
Founded in 1978 by Dilip Kapur, Hidesign is a lifestyle group, which redefined the vision of luxury in India through an ethos of high quality, ecological values and personalised service. Hidesign has established its name, through its iconic leather brand, based on a strong heritage of craftsmanship and innovation. Staying true to its core values, the group has extended its concept of lifestyle by opening two luxury boutique hotels in its hometown Pondicherry, Le Dupleix and The Promenade.
By keeping its focus on a classic contemporary fashion statement, with timeless yet edgy design, Hidesign caters to a highly savvy and sophisticated urban professional. The leather collection includes handbags, clutches, briefcases, wallets, laptop cases, belts and garments. Hidesign stands out for its high quality natural leather and the smooth soft glow of its solid brass fittings.
With a global presence, the group has become one of the first Indian brands to be retailed at premium international outlets – House of Fraser in the UK, Myers and David Jones in Australia, Stuttafords in South Africa, Parksons in Vietnam and Robinsons and Isetan in South East Asia. Hidesign has grown to 86 exclusive stores and a distribution network in 25 countries. In India, the collection is available at all exclusive Hidesign outlets and leading retail stores like Shoppers Stop, Lifestyle and Centrals, and ecommerce portals like Amazon, Flipkart, Myntra, Jabong and Snapdeal.