H & M Hennes & Mauritz AB (H&M), one of the world’s largest fashion retailers, known for offering high fashion and quality basics at affordable prices, is proud to announce the launch of its first Chennai outlet at Express Avenue
Express Avenue, the destination shopping mall of India opens the first H& M store in Chennai with a sprawling over 34,500 sq. ft. Express Avenue is the only mall in South India to be awarded the title of “Most Admired shopping Centre of the year 2016” by ISCA 2016 instituted by India Shopping Centre Forum. ISCA 2016 honoured India’s leading malls from both metros and non-metros on the basis of sales performance of retailers, as well for outstanding marketing drives and social & community activities.
Express Avenue marked the beginning of the mall culture in Chennai six years ago (2010) and continues to be a centre of attraction for mall goers. Being one of India’s top three performing malls and No.1 in South India, Express Avenue is a one-stop destination for all premium national and international brands and vows its visitors with this presence. Express Avenue is well known for its remarkable rapport with retailers and shoppers as well. This results in receiving such accolades and awards from the stalwarts of various sectors.
After a robust India entry, H&M plans to maintain its new opening strategy in the market. In keeping with the brand’s global mandate, the focus will remain on launching new stores at key shopping and retail destinations across India, so as to give fashion-lovers the complete H&M experience.
"H&M is having a great first year in India, the fantastic response from our consumers, to adopt international trends in their wardrobes, and a stronger economy have encouraged us to explore new markets in metros and beyond. All our new locations will be full concept stores, offering the latest in women’s, men’s and children’s fashion,” elaborated Janne Einola, Country Manager.