Say Happy Mother’s Day to your MOM with FabAlley #GraciasMOM

 May 02,  16.14 PM IST || Pocket News Alert

New Delhi, 2nd May 2016: Fashion focused brand is making this Mother’s Day a special one. With their latest intiative #GraciasMOM, FabAlley has highlighted the importance of this day by helping its customers express their love and admiration for their MOMs.

Starting from 28th April, 2016 this campaign will go on till 8th May2016; since FabAlley knows how much you love your mom, that’s why they will surprise her with a scarf and a customized card for free once you shop for INR 1000 or above. The page on which the customer will land up after completing the purchase will give a brief on the campaign and from there they can insert a brief message for their Mom’s along with her address. FabAlley will run this campaign PAN India wherein the deliveries can be made anywhere in India.

“This campaign is very close to our hearts, Mothers are always the first fashion icons for their children and what better way than Mother’s Day to remind her of that”, said Tanvi Malik, co-founder, “#GraciasMOM is just an effort by FabAlley to help its customers give the best gift to their Moms in the form of short message.”


FABALLEY is an online fashion destination for taste-makers and opinion-leaders all over the country. In 2012, 25-year olds Shivani Poddar and Tanvi Malik started an online accessories store selling a highly curated collection of quirky jewelry, bags and shoes.

In a short span, the brand has grown to become a legit style source for fashion-forward apparel and accessories. The name was inspired by all the rebellious, fashion-forward girls in India who shy away from the mainstream and shop at offbeat alleys, indie-chic nooks and quirky boutiques.