May 06, 19.14 PM IST || Pocket News Alert
Kalpataru today announced the launch of its ‘Home is where Mom is’ campaign to celebrate Mothers’ Day. Ahead of Mother’s Day, Kalpataru has come up with a unique campaign celebrating the contribution of all mothers. The campaign is tailored around the concept of ‘Home is where Mom is’, keeping in mind the strength, passion and care of a mother who tirelessly glues the family together with her unconditional love.
The campaign will create a connect with children and husbands via enticing online listicles, which gives one an opportunity to celebrate the woman of their house by filling a simple form on www.kalpataru.com/mothersday. Mothers will then be sent a personalized name plate in her name as a gift to her from her child. More often than not the name at the door represents the father and this campaign hopes to challenge this practice by designing name plates with the mother’s name on it. The campaign is being run from 6th May to 8th May.
To further promote the campaign, Kalpataru has developed a video (http://www.kalpataru.com/mothersday/index.aspx) showcasing the central role that a mother plays through the course of our lives and how she contributes to making the home your home. The video will be hosted on various social media sites like Facebook and Twitter, on the Google Display Network and Video Ad Networks. Viewers will have the option to both view the video as well as participate in this opportunity directly through these interfaces.