~With a vision to create greater user experience~
May 23 2016, 17.54 PM IST || Pocket News Alert
Chandigarh, 23rd May, 2016: British Paints, established 1919, and amongst the leading paint companies in India, is happy to showcase their latest TVC to its target audience. The commercial highlights the unique benefits that come packed in every container they sell.
Reflecting the tagline of the brand – “British Paints – Deewaron Se Dil Tak”, the TVC opens with a young woman making a motif on freshly painted green wall giving it final touch and showing magnificently painted walls & eventually the TVC ends with a line – “Kuch Rang Dilo Ko Chhoo Jaate Hain”.
Mr. Ranjit Singh, President, British Paints says, “Our current TV campaign brings forward our manifold and unique attributes, which are intended to offer best in class experience to our customers. Amongst these are brands which not only present finest range of colours, but also are user friendly with low odour and stain resistance. We are proud to share our IGBC Green Pro certification which is a testimony to our initiatives and commitment towards being a socially responsible organisation”.
The TVC is created by Film Farm India Pvt.Ltd in coordination with Hakuhodo Percept Ad Agency and is shot in Mumbai. The short film is a musical and visual manifestation that showcases quality finish interiors and delves on British Paints’ promise of superior quality products. The TVC of British Paints has been aired pan India.
According to Mr. Albin Jaison, Ad Director, “The objective of the TVC was to create a positive, lively and memorable image of the brand in the market. This is why the execution idea involved various shades of youthful enthusiasm and imagination. The theme was ‘Deewaron Se Dil Tak’ and accordingly, the story was not just about showcasing the wide range of paints and textures but also about the impact that these beautiful hues can have on somebody’s life. The storytelling was quite attention grabbing and so was the high-point which made this idea so colourful and adorable. From the very beginning, we wanted to be realistic yet aspirational for our target group. One will find the overall execution refreshingly different and interesting, which, I’m sure, will also help the brand touch the “Dil” of millions of customers.
About British Paints
British Paints advent in India dates back to 1947, though its genesis was in 1919 in Britain. As a Paint manufacturer the brand has gained huge popularity in India owing to its wide and vivid range of industrial and architectural coatings. Headquartered in Delhi, the brand has been serving varied project verticals both in the industrial and retail sectors.
With 48 branch offices and over 12,000 channel partners spread over the length and breadth of the country. Today British paints offers more than 50 products spread across over 9 categories such as Interior Emulsion, Exterior Emulsion, Texture Paints, Wood Finish, Undercoats, Waterproofing etc. to name a few. The brand has a solution to all home surface problems and industrial requirements. The products are manufactured at dedicated units located in Uttar Pradesh and Jammu & Kashmir.
The products from the brand are certified by approving authorities such as Griha, IGBC (Indian Green Building Council), National Test House, and others. Backed by a dedicated team of professionals with rich and valued experience, the brand brings to its customers top notch coating solutions. Essentially, quality products combined with expert solutions has helped make British Paints, the most preferred brand in the Paint Industry.
For more information, log on to http://www.britishpaints.in/