April 5 2016, 17.56 PM IST || Pocket News Alert
Universal Sportsbiz (USPL) is all set to open the first store in Mumbai, which has a clothing line, by a leading cricket icon – Virat Kohli
April 5th, 2016, Mumbai: Wrogn curated by Virat Kohli and founded by Universal Sportsbiz (USPL), has made its debut in Mumbai with the launch of the brand’s second standalone store in India - at Phoenix Marketcity, Kurla. Following close on the heels of the store launch in Hyderabad, expansion plans for the brand include another store in New Delhi soon.
Speaking about the brand’s latest foray in Mumbai, Anjana Reddy, Founder and CEO of USPL said, “Mumbai is the ‘home of cricket’ in India, so a brand curated by Virat Kohli who is well on his way to achieving legendry status would feel completely at home. She further added, “from a business perspective, this store is the latest move in our expansion plan to ensure the presence of Wrogn at multiple touchpoints, both on-ground and online. We are certain that this store will bring us closer to our consumers and help them experience the brand like never before.”
Mumbai, or ‘Maximum City’ as it is popularly known - for the energy it exudes and the way its citizens express themselves is a manifestation of Wrogn and everything the brand stands for. It is also the city that is first to adopt trends and in some cases be the trendsetter in various forms including fashion and style. Mumbai is undoubtedly one of the largest retail markets in India and the numbers are expected to double with apparel constituting the largest category at a share of 22%. These factors make Mumbai a natural choice for Wrogn as a market, but also for the brand to grow and evolve.
Super excited about his brand’s store launch in Mumbai, Virat Kohli added, “We are thrilled to be launching our second store today. This store is uniquely designed reflecting Wrogn’s persona of challenging fashion trends and norms. I will be visiting the city soon to connect with my fans and inspire them to go Wrogn to set things right.”
The new Wrogn store promises to provide customers a one-stop shop for swanky styles at affordable prices. Spread across 1,100 square feet, the store offers more than 250 designs and a glimpse into its latest and trendy Spring / Summer 2016 collection which comprises of semi-formal shirts, t-shirts, trousers and denims.
Store Address: Phoenix Marketcity, Unit No. L-68A, Lower Ground Floor, L.B.S Marg, Kurla (W), Mumbai
WROGN (pronounced wrong), launched in October 2014, is a breakaway youth fashion brand which is inspired by the distinctive sense of style and the enormous youth appeal of cricketing genius, Virat Kohli. WROGN is an extension of his bold and dynamic personality, which is expressed in each piece of clothing. WROGN is targeted towards open minded and progressive young men, who like to make their own choices in life. The brand is experimental in its ethos and product philosophy. WROGN is one of the highest selling fashion brands on fashion portal Myntra and is available in prominent Shoppers Stop locations. For more details, log onto http://www.wrogn.in/