April 28 2016, 18.03 PM IST || Pocket News Alert
“Decoding Men”, a social media study attempted to unravel a man's mind to help women understand and appreciate them better.
April 28, 2016: The campaign by Matchify, a mobile-only relationship app, witnessed 7k responses with a mix of male and female respondents. The objective of the study was to find out what men really meant when they said something and also get an insight into how women read these situations.
The campaign trended for hours on Twitter with many young people sharing their perspective.
Questions ranged from what do guys actually mean when they say "Let’s talk about this later”, “No, you don’t look fat”, “I've been quite busy this week" to "Ok, I'll do it" and "It's up to you".
When asked 'Do guys avoid an argument by temporarily agreeing to do something?’ 90 percent of the people said “Yes”, while the remaining audience said “No”. When asked to share their opinion on 'Do guys say girls look fabulous in a dress to avoid them from trying another?' 66 per cent of them said “Yes”, and 34 per cent said men give it as a genuine compliment.
A research of the campaign revealed four interesting opinions by users for Decoding Men:
1. Men who try to avoid an argument temporarily by agreeing to discuss it later, actually don’t want to discuss it again
2. Man’s attention spans is small and they find it really difficult to listen to women
3. Men try to make women responsible for decisions on issues they don’t agree with
4. Men who say they have been thinking a lot about their partners have actually not been doing so
64 per cent of the men find it extremely difficult to listen to what a woman says for longer spans of time.
Only 20 per cent of men would reopen a topic later in time to which they had said ' Can we talk about this later' sometime in the past.
About Company
Matchify Services Private Limited is a 100% subsidiary of Matrimony.com Limited. Website: www.matchify.in. The app is available on Android (play.google.com/store/apps/details?id=com.matchify) and iOS (https://itunes.apple.com/in/app/matchify-dating-for-singles/id1054901350?mt=8)
About Matrimony.com: Matrimony.com Ltd manages brands such as Bharat Matrimony. The company delivers matchmaking and marriage services to users in India and the Indian diaspora through its websites, mobile sites and mobile apps complemented by an on-the-ground network of 180+ retail centers in India.
The company has introduced several services such as AssistedMatrimony.com, EliteMatrimony.com, MatrimonyDirectory.com, MatrimonyPhotography.com and CommunityMatrimony.com, a consortium of over 300 community matrimonial websites. Additionally, one of the company’s subsidiaries operates Tambulya.com.
“Matrimony.com Limited proposes, subject to receipt of requisite approvals, market conditions, and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India (the “SEBI”). The DRHP is available on the website of the SEBI at www.sebi.gov.in as well as on the websites of the book running lead managers at www.investmentbank.kotak.com, http://www.online.citibank.co.in/rhtm/ and www.db.com/india. Potential investors should not rely on the DRHP for any investment decision.”