April 28 2016, 15.36 PM IST || Pocket News Alert
Mamtaa Gupta, a woman of strong mettle and enthusiasm, a textile, interior and fashion designer has recently launched her collection of Crochet Tales by Mimathyma at India Runway Week 2016. Ms. Mamtaa has conceptualized the brand Mimathyma considering India’s diverse cultural heritage Mimathyma, is the botanical name for one of the most Beautiful Butterfly found i.e., the Indian Purple Emperor.
The exclusively designed collection by Mamtaa Gupta is available in many beautiful colors such as yellow, orange, cream, ecru and pink, the collection which represents innovation and style together to bring in a fashionable twist. Designer dresses which were made up of Kantha stitches and embroidery mixed with Crochet were carried by young and beautiful models at the show. The dresses were paired with funky accessories and footwear using colorful pom-pom’s & flowers made up of crochet & felt.
The USP of Mimathyma is that they work in collaboration with the women entrepreneurs across India and is an independently running micro manufacturing unit, each having 5 to 20 workers. Mamtaa commits to the superior quality fabric products through continuous innovation to improve the quality of products and meet the growing demands for fashion and vogue products ensuring its longevity.
Ms. Mamta Mamta, Founder, Buzzaria adds, “India is a competitive market but Mimathyma with the concept of ‘Innovative, Creative and fashionable designs’ strives to provide quality premium products with keeping customer satisfaction as a priority, we are excited as well as prepared for positioning Mimathyma in the Indian Market.”
Available at: Buzzaria, Bhram House, F 343 Lado Sarai, Old M.B Road, New Delhi and Jacanda Handicrafts 36 Norwich Market, Norwich; Contact: 011 45793261