FOREVERMARK x BIBHU MOHAPATRA LAUNCH THE ARTEMIS COLLECTION
New York designer Bibhu Mohapatra designs his first ever jewellery line exclusively for Forevermark India
April 19 2016, 01.22 AM IST || Pocket News Alert
Mumbai, 18th April, 2016 - Forevermark announced the launch of the Artemis™ collection in collaboration with master couturier Bibhu Mohapatra at the Four Seasons Hotel, Worli today. Actress Athiya Shetty was the showstopper of the evening, looking glamorous in exquisite jewellery by Forevermark and Bibhu Mohapatra. She adorned a 12 carat diamond bracelet with gold texturing and sparkling diamond earrings from the newly unveiled collection.
Abhay Deol at the launch of Artemis collection by Forevermark and Bibhu Mohapatra
Athiya Shetty, and Bibhu Mohapatra at the launch of Artemis collection by Forevermark and Bibhu Mohapatra
Athiya Shetty, at the launch of Artemis collection by Forevermark and Bibhu Mohapatra
Athiya Shetty, walking the ramp at the launch of Artemis collection by Forevermark and Bibhu Mohapatra
Sachin Jain, President, Forevermark India_ Athiya Shetty, Bibhu Mohapatra and Stephen Lussier CEO Forevermark at the launch of Artemis collection by Forevermark and Bibhu Mohapatra
Sangeeta Bijlaniat the launch of Artemis collection by Forevermark and Bibhu Mohapatra
The front row of the show saw celebrities such as Abhay Deol, Sangeeta Bijlani and Ujjwala Raut among others.
With three key motifs seen in earrings, rings, bracelets, pendants and brooches, the Artemis™ collection is inspired by the sun, moon and stars. A central Forevermark diamond emerges as the definitive element in each design. This Artemis™ collection is for the evolved woman who appreciates fine jewellery. She believes these pieces are not merely for decoration; they represent a state of life together, allowing her to feel confident and empowered.
On the occasion Bibhu Mohapatra said “Since centuries, the skies have been looked upon for guidance and harmony in our lives. I’ve combined the surreal forms of the sun, moon and stars to create sensual, romantic jewellery. The central thought behind the Artemis™ collection was inner balance and outer strength, making it a very special collaboration for me. Forevermark and I have a strong partnership, as I have previously accessorised my shows at New York Fashion Week with Forevermark collections. Their commitment to craftsmanship and excellence, represented by these beautiful, rare and responsibly sourced diamonds, are synonymous with my design philosophy.”
Sachin Jain, President, Forevermark India said,“We are pleased to collaborate with Bibhu Mohapatra who seamlessly blends the sensibilities of the East and the West in his fashion, as he has done so once again in our new Artemis™ Collection. These elegant pieces go beyond traditional Indian jewellery and yet retain an heirloom value. Forevermark diamonds are amongst the rarest and have been formed over millions of years. Less than one percent of the world’s diamonds are eligible to carry the Forevermark inscription. These diamonds are said to be as old as the sun, moon and stars, so this collection has a powerful story to tell.”
ABOUT FOREVERMARK Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.
FOREVERMARK DIAMONDS ARE BEAUTIFUL: BEYOND the 4C’s Forevermark goes beyond the standard 4Cs to select diamonds that are among the most beautiful in the world. Assessing the inherent quality of the rough diamonds, the quality of the polished, Forevermark also applies cutting and polishing standards far stricter than the industry norm.
FOREVERMARK DIAMONDS ARE RARE Less than one percent of the world’s diamonds are worthy of the Forevermark inscription.
FOREVERMARK DIAMONDS ARE RESPONSIBLY SOURCED Each Forevermark diamondis responsibly sourced and embodies our principles of integrity, opportunities for women and our dedication to protect the natural world.
The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.
FOREVERMARK INSCRIPTION & GRADING Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. Featured on the personalised Forevermark Diamond Grading Report which comes with every Forevermark diamond, the individual identification number inscribed on each Forevermark diamond is just 1/5000th the width of a human hair. It can only be seen using a special Forevermark viewer at Authorised Forevermark Jewellers.