April 27 2016, 16.59 PM IST || Pocket News Alert
Positioned as India’s Destination Mall, DLF Mall of India stands for Happy Mallidays which will offer customers a never-before mall experience at par with international malls
New Delhi, 27 April, 2016: DLF Mall of India, country’s first destination mall officially opened its doors for customers on April 27, 2016. DLF Mall of India soft launched in mid December 2015 and saw the fastest ever build up to launch with 250 brands in just 4 months. The mall houses over 330 brands in total which will be opening within the next quarter.
Mr. Sriram Khattar_CEO_ DLF Rental Business
Pushpa Bector, Ex. Vice President and Head DLF Mall of India
The essence of the mall is that of a destination, which encapsulates not just shopping but a never-before food & entertainment experience, which is thoughtfully and craftfully divided in 5 zones spread over 7 floors. The concept of Happy Mallidays has been derived from the fact that in a mall so big and fulfilling, a customer will experience the feeling of a holiday. The campaign positions DLF Mall of India as the ultimate destination for individuals across all age group looking for an international experience in a mall.
Location: Spread over 2 million square feet, DLF Mall of India is strategically located in the upscale sector 18 in Noida. The mall is easily accessible by road and metro from all across Delhi-NCR.
Speaking on the occasion of the mall launch, Sriram Khattar, Chief Executive Office, DLF Rental Business, said, “At DLF Group, our objective is to provide best in the class projects that make a positive impact on the community and DLF Mall of India is a shining example of that. DLF Mall of India is a game changer in the retail real estate business that focuses on providing an international experience that is second to none.”
Speaking at the launch of the mall, Pushpa Bector, Executive Vice President and Head at DLF Mall of India, said, “We are proud to announce the official launch of the mall that India deserves. DLF Mall of India has all the qualities on an international mall that will provide the visitors a global experience they have been waiting for. DLF Mall of India is a destination mall that will gainfully engage Delhi—NCR with endless options of shopping, food & entertainment.”
She further added, “DLF Mall of India stands for Happy Mallidays which will offer customers an experience of a happy fun-filled day trip they could take anytime within the city.”
Besides shopping options, approximately 40% of space in DLF Mall of India is dedicated to food and beverage brands, casual dining and indoor entertainment experiences. It boasts of a total of 73 F&B options to choose from besides a stylish Food Court which encompasses a seating capacity of over 1,000 people.
Zones: DLF Mall of India is categorised into five ‘Zones’, a concept which focuses on making a mall experience convenient and enjoyable more than ever before.
Market Place (Lower Ground Floor), houses the hypermarket and a home furnishing zone along with value fashion players. The well detailed travelators allow for convenience and easy movement of trolleys for the shoppers. This level hosts Big Bazaar Gen Nxt and Home Centre as anchors.
International Boulevard (Ground & First Floor) houses the best of international fashion & beauty brands. This zone includes the largest H&M store in the country with the entire range the brand has to offer along with the flagship stores of Zara, F21 and M&S as anchor brands.
High Street (second floor) offers cherry picked high street Indian-ethnic brands for wedding, occasion and Indian-ethnic shopping. The zone is anchored by Bombay Selections and houses other cult brands like Meena Bazaar, Greenways, Perfection House, Kalpana Sarees, Zardozi, Anita Dongre, Anokhi, Tarini, Suvasa, etc.
Family World (third floor). This floor houses a zone for kids and casual dining offering 20 restaurants covering all popular cuisines. Anchored my Hamley’s & Mothercare, Family World also houses the best from the world of food, like Shree Ratnam, Pirates of Grill, Mama Goto, Pizza Express, Soda Bottle Opener Wala, famous & cult - United Coffee House and many more.
Leisure Land (Fourth & Fifth floor). The top two floors of the mall house the largest indoor entertainment zone of the country. Offering indoor entertainment that surpasses anything available in the country, is the mall’s unique and large-scale gaming concepts like Smaaash, Ski India (an indoor snow park modelled after Ski Dubai) and Funcity. The 7-star DT Star Cinemas also has special treat for kids in the form of a unique auditorium for children with a specially designed kids candy bar. Leisure Land also includes a massive food court which offers refreshing mix of brands covering all popular food court cuisines.
About the DLF Group:
DLF is India’s largest real estate developer with projects spread pan India. DLF has over 60 years of track record of sustained growth, customer satisfaction, and innovation. The company has 332 million sq. ft. of planned projects with 62 Million Sq.ft of projects under construction. DLF's primary business is the development of residential, commercial and retail properties. The company has a unique business model with earnings arising from development and rentals. Its exposure across businesses, segments and geographies, helps mitigate any down-cycle in the market. From developing 22 major colonies in Delhi, DLF is now present across 15 states-24 cities in India. DLF forayed in retail in the year 2000 and delivered successful projects like DLF promenade, DLF Emporio, DLF Place Saket and DLF City Centre Chandigarh. The total area of DLF’s leased operational shopping malls is approximately 1.4 million sq.ft. and in the next 24 months, a robust growth up to 3.7 million sq.ft. is projected.
About DLF Mall of India:
DLF “With an expertise of more than six decades in the industry, brings DLF Mall of India the first destination mall of the country, a marquee project set to create a benchmark in the retail business of India. It is an 1800 crore project, spread across the retail space of 2 million (sq.ft. GLA) which is going to double the total DLF’s retail portfolio. Business and brings the unique concept of ‘Zoning’ for the first time in India for the ease of Customer’s shopping experience. The property also epitomizes the ‘Digital Mall’ experience with digital directories that have been designed keeping global best practices in mind. In addition, the mall is the first LEED GOLD certified mall in North India. This makes the property an eco-friendly and sustainable construction, further cementing the position of DLF as a leader in responsible development.
India gets the mall it deserves; DLF Mall of India – a new destination has risen
A perfect destination that blends indoor entertainment, shopping i dining options like never before
The retail segment in India has predominantly been an unorganised sector. However, the industry has undergone a sea change over the last decade. The evolution of the retail sector in India can be attributed to the changing preferences, lifestyle and behaviour of the customers. The concept of nuclear families, an increase in disposable income, wider exposure to global trends thanks to the internet and media and the need for better options for entertainment and cuisines have also played a key role in the turnaround of the retail segment in India.
Globally, destinations like Dubai, Singapore and Bangkok have always held an instant recall as the destination malls hot spots of the world predominantly influencing the retail spends of shoppers in India. With the launch of DLF Mall of India in Noida, India get its first Destination Mall that is designed as per international standards, which also introduces the unique concept of zoning for an upgraded shopping experience. Imagine the ease when all the fashion and beauty is clustered onto two floors; all Indian, ethic, wedding & occasion wear on one floor; kids and casual dining on an individual floor and then all indoor entertainment sitting on the top two floors of the mall. Spread over 2 million square feet which can broadly be defined as current malls into four times, DLF Mall of India houses over 330 brands, close to 100 kiosks selling interesting curios, tid bits and some quick bite counters. The mall also some interesting differentiators up its sleeve – top floor of the mall witnesses minus 15 degrees and below in Ski India, which is an indoor snow park modelled after Ski Dubai. Other than Ski, Indoor gaming player, Smaaash and an all-new format of Funcity for kids below 10 sit on the 4th floor. The same floor also housed DT cinemas and a massive food court.
10 things to look out for in DLF Mall of India:-
1. Shopper’s paradise: DLF Mall of India houses 330 brands with over 100 Fashion brands, 75 Food & Beverage brands and an iconic entertainment zone which will offer the same experience as Dubai Mall and some of the malls in Singapore.
2. Convenience and ease of shopping: Introducing the unique concept of ‘zoning’ for the first time in India, the mall is split into five different impeccably crafted zones, making the shopping experience of visitors all the more seamless and convenient. The mall is categorized into 5 zones namely:
Market Place on the Lower Ground level; International Boulevard on the Ground and First ; High Street on the Second; Family World on Third and Leisure Land on the Fourth and Fifth floor.
3. A full floor for Indian-ethnic shopping: High Street zone at DLF Mall of India is one of its kind in the mall segment. The organized format of the zone provides convenient access to some of the best Indian ethnic as well designer brands in the country. Some of these brands include Anita Dongre, Ritu Kumar, Bombay Selection, Meena Bazaar, Simran, Anokhi, Biba, Zardozi, Lakshita, Ethnicity, Suvasa, Perfection House, Greenways, Charming and many more. It’s a paradise for wedding, occasion and daily ethnic wear shopping.
4. Feast on the delicious F&B platter: With a total of 75 F&B options to choose from, there is something to please every foodie. What’s more? The Food Court is massive with a lot of good options to choose from.
5. The largest array of indoor Entertainment: Redefining the concept of indoor entertainment are the mall’s unique and large-scale gaming concepts like Smaaash, Ski India and Funcity. The 7-star DT Star Cinemas boasts of a seating capacity of 2,000 people.
6. A Special Treat for Kids: The cinema has a special treat for kids in the form of a unique auditorium for children with a dedicated kids candy bar.
7. Digitally Smart: You’ll be pleased to see smart advertising on led walls along with some useful digital directories that’ll remind you of any good international mall.
8. Eco-friendly Mall: DLF Mall is the first LEED GOLD certified mall in North India. It has energy efficient air conditioning system with 20% less energy consumption, solar power plant of 40kW for using solar energy, Solar water heater with a capacity of 4000l to save electricity, Ventilation fans coupled with CO sensors in car parking, pumps and fans coupled with variable speed drives to save energy, sequencing batch reactor for waste water treatment with largest technology and Organic waste converter for wet garbage. If you skip the technical details, a mall that’s friendly for the environment
9. Minimal & Green: the mall is refreshingly different from other malls in the city – other DLF malls included. For instance – the interiors have been kept minimal, fresh with white showing quite abundantly. You’ll like the plush greens when you drive in the complex.
Food & Entertainment like never before at DLF Mall of India
What’s a destination without food & entertainment and that is something DLF Mall of India has well taken care of. Third floor of the mall called the Family World caters to the taste buds and how. It offers over a whopping 20 casual dining options covering all popular cuisines. The zone boasts of names like Pizza Express, Pirates of Grill, Chili’s, Nando’s, Carl’s Jr., Dunkin Donuts, Pita Pit, Chi Kitchen, Soda Bottle Opener Wala, Cafe Delhi Heights, Coffee Bean &Tea Leaf, Pizza Hut, Zizo, Big Wong, Made in Punjab, Swagath, Wendy’s, Big Chill, Mama Goto, Quickie by Punjabi by Nature, Shree Rathnam & United Coffee House. The mall over all offers over 70 food options - the F&B options present a combination of 51 Cafes and Casual Dining Restaurants and 22 F&B Kiosks.
Entertainment in the mall is also ample with some iconic options. The top two levels of the mall called the Leisure Land have 5 anchor tenants out of which 3 are massive indoor entertainment players. This also makes DLF Mall of India to house India’s largest indoor entertainment zone. The entertainment zone offers gaming concepts like Smaaash, Ski India (an indoor snow park modelled after Ski Dubai) and Funcity. Additionally the 4th floor also houses the 7-star DT Star Cinemas which has special treat for kids in the form of a unique auditorium for children with a specially designed kids candy bar. Leisure Land also includes a massive food court which offers refreshing mix of brands covering all popular food court cuisines. Brands in the food court include Bento Cafe, Ala Turka, Vaango, KFC, Insta Pizza, Tikka Town, Wanchai by Kylin, KFC, Taco Bell, Juice Lounge, Oh So Stoned, Mad Over Donuts, Keventer’s, Baskin Robbins, Item No, Burger King, Domino’s, Imli Cafe, Rolls King, Wow Momos & Tandoori Village is a restaurant sitting inside the food court
High Street – At DLF Mall of India the new destination for Indian-ethnic shopping
High Street zone at DLF Mall of India could well be called one of the biggest differentiators for the mall. Bustling with cherry-picked, home-grown brands, High Street will fulfil all your requirements for wedding, occasion and daily wear India-ethnic shopping. The zone houses some cult names in the business which Delhi has been fond off over generations. When you mention names like Greenways & Perfection House, you often hear mothers say – “I shopped for my trousseau here.”
As a category, it’s an unorganised retail sector but DLF has given it the importance it deserves by clustering some of the best names in the industry in an organised retail format.
The brand mix of the floor includes names like, Greenways, Perfection House, Kalpana Sarees, Meena Bazaar, Bombay Selections, Zardozi, Jashn, Simran Sarees, Charming, Anita Dongre, Riu Kumar, Neerus, am:pm, Anokhi, Suvasa, Tarini, Fabindia, Biba, W,etc.
The floor also offers a good collection of footwear brands, like Kala Niketan, Venus Steps, Inc.5, Catwalk, Vanilla Moon, etc. Other international footwear brands are housed in the international Boulevard on the ground & first floor.
Pushpa Bector EVP, Head DLF Mall of India
Pushpa Bector is the EVP, Head, DLF Mall of India, India’s first and the largest upcoming destination mall. She is also responsible for marketing, finance and operations processes of the 1800 crore project, spread across the retail space of 2 million sq. ft. in Delhi-NCR (Noida).
Pushpa Bector brings along an extensive experience of over two decades and has been a renowned name in the retail and mall business domain. During her previous role as the Vice President & Mall Head of DLF Promenade (for three years), she took the charge of the mall from its inception to making it a successful and admired fashion destination by designing creative marketing campaigns, and establishing cohesive operations and processes.
In the early years of her association with DLF, she has also headed the Food and Beverage Division. The concept of food courts initiated by her was a successful move making her a renowned name in the Food and Beverage segment in the country. Adding to her credit, she has been instrumental in establishing over six food courts & handling the leasing processes of the retail spaces in the mall business segment of DLF Utilities.
Following her continuous contributions to the retail and real estate segment, she has been honored the International Women Leadership Award for the Excellence in the Retail Industry organized by CMO Asia in 2013. Most Admired Shopping Centre Professional of the Year at Asia Shopping Center and Mall Awards 2014. Women Leadership Award for Excellence in Retail Industry at CMO Asia 2013.
Mr. Sriram Khattar Chief Executive Officer DLF Rental Business
Mr. Sriram Khattar has been with DLF Group since 2007 and was appointed as Chief Executive Officer of DLF Rental Businesses last year in June.
Mr Khattar is an accomplished professional with rich and diverse experience of over 30 years in real estate, healthcare and services businesses. His core competencies include strategy formulation and implementation, corporate finance and managing businesses. Currently, he has the charge of managing the rental businesses of DLF in office complex infrastructure and retail.
Continuing eight year stint with DLF, Mr Khattar has successfully taken on a number of leadership roles of increasing responsibilities. In his previous role, he was responsible for risk management that included the heading compliances processes, internal audits, managing mergers and acquisitions processes and collaborations.
Under his leadership, 17 DLF office complexes were honoured with ‘Sword of Honor’ by the British Safety Council making DLF the first and only real estate organisation in the world (In Office Complex Infrastructure Development and Operation) to earn this honour. DLF was conferred with this Safety Excellence Award for maintaining the highest standard in occupational health and safety.
Sriram Khattar is a fellow member of Institute of Chartered Accountants of India. Prior to his association with DLF, Mr. Khattar worked in healthcare, services businesses and corporate finance segment in various leadership roles with blue chip companies like ITC and A.F Ferguson & Co.