Bonita India Makes to Top 100 SMEs in India

April 28 2016,  18.11 PM IST || Pocket News Alert

Bonita India wins 3rd edition of India SME 100 Awards 2016 by India SME Forum

New Delhi, April 28, 2016: Conquering another milestone in its brief yet eventful journey so far, Casa Brands India Pvt. Ltd has been named among the Top 100 SMEs of India by the India SME Forum for the year 2016, beating stiff competition from thousands of vibrant enterprises from across the country.

 Bonita India Makes to Top 100 SMEs in India

Established in 2012, Casa Brands India Pvt. Ltd. has become a highly recognizable name in the Indian home utility products market and has also established a substantial international presence. The start-up which has single handedly revolutionized the home utility sector in India was named the winner of the Top 100 SME's of INDIA, 2016 Awards.

 Bonita India Makes to Top 100 SMEs in India

This is the third edition of India SME 100 Awards and is presented by Axis Bank. The awards were presented by the India SME Forum at The Le Meridien Hotel, New Delhi today.

The awardees were selected from among a whopping 49023 nominations across categories of Growth, Financial Strength, Innovation, International Outlook, Corporate Governance and People capital. The jury of India SME Forum deliberated under the chairmanship of leading adman Prahlad Kakkar.

The awards intend to act as a catalyst for the potential start-ups and the SME sector to become world-class enterprises. The awards also offer a platform to SMEs in India to promote themselves among investors and partners to sustain growth and widen their networks and business opportunities.

“We are honored to receive this award as it vindicates the hard work we have done to make ourselves stand out in the industry. Bonita has always strived to be recognized for its innovation for making home utility products more desirable and easy. The award is a recognition to our thrust on innovation. Bonita was conceptualized on our observation that Home Organization & Storage products of International Styling and quality were not available to the Indian consumers. We saw a huge scope to cater to this need and we started developing products under Bonita to give an opportunity to the Indian households to experience the innovation, styling and quality available internationally. We also made the products more sturdy which has helped us to win over some international clients also who have seen our products as better quality than even some of the established brands. We are also working to achieve a sound footing as an Indian brand internationally,” said Mr Umang Srivastava, Joint Managing Director, Bonita.

Established with an underlying desire to make modern households more convenient and appealing, Bonita began its business operation in 2012. Within a short span of 3 years, it has been able to offer its innovation through network distributors and 1000+ independent house wares stores across 45 cities in India. A startup that began its journey with a simple idea of making the compact urban Indian homes smarter, stylish and more convenient through innovative and space savvy home utility products, Bonita has successfully gained an international recognition and status.

In India, Bonita has been able to offer its innovation through network distributors and 1000+  independent house wares stores across 45+ cities. Besides, Bonita has also tied up with a series of online portals including Snapdeal, Amazon, Pepperfry, PayTM, e-Bay, Home Stop 18, Shopper’s Stop among others, to bring their hot favorite products into the e-commerce domain. Bonita products are also available through all major stores like Hyper City, Home Stop, Home town, Viveks and Lulu Market. Recently, Bonita Becomes the only Indian brand to sell through US retail giant Bed Bath & Beyond  in North America.

With innovation and brainstorming, Bonita succeeded in radically shifting the mindset of the people concerning home utility products. Its range of out the box products such as Microwave Safe stainless steel bowls, ironing mat with silicon pads, vacuum bags has led the brand attain a recognition in the international markets as well. Meanwhile, the product category of Bonita includes Microwave safe stainless steel bowls, Ironing Boards, Clothes Drying Stands , Ironing & Drying Accessories like Silicone pad , Ironing Mat, Cloth Pegs, Laundry Baskets , Vacuum Bags, Folding Wardrobes,  Shoe Racks , Step Ladders, Organizing Solutions , etc.

Bonita has gained path breaking reputation all over the globe and is indulged in fulfilling customers’ requirements in USA, UK, Germany, Italy, Spain, France, Czech Republic, Poland, Belgium, Netherlands, Mexico, Australia, New Zealand, UAE & many other European countries. Moreover, along with India, the organization has warehouses in several overseas locations such as USA, Europe and UAE.

Mr. Umang Srivastava, Joint Managing Director, Bonita

With over 18 years of entrepreneurial experience in marketing and strategy, Umang Srivastava has an unusually accurate knack of understanding the needs of the consumer. This is what led him to jointly establish Bonita, the remarkable home utility product provider that single handedly changed the face of its market.

A glaring lack of smartness and robustness in the home utility space in India convinced Umang of the need to enrich every household with innovative and beautiful products that will not only make lives easier but also add a new quotient to the personality of a house.

Umang is the Jt. Managing Director of Bonita, the Indian Brand known for its high quality, stylish Home Utility products in laundry, storage, organizing and kitchen categories. Determined to lead his company as the global brand in houseware products, Umang oversees the Global Business Development & Branding for Bonita. The company is today fast emerging as a player in the international space.
Prior to launching the venture, Umang played a prominent role in setting up the towel business at Trident group (now ranked world’s largest manufacturer of terry towels) and took it to the mark of USD 40 million in 5 years. Later, Umang was associated with setting up arttdinox, the lifestyle product division of Jindal Stainless, with a special focus on its Export business. During a short stint of three years in the organization, Umang pushed the business to USD 15 million with an impressive clientele all over the world. Subsequently, he left arttdinox to start Aristos Group in 2007.
Umang is a graduate from Delhi College of Engineering and has a PG degree in Masters in Business Economics from Delhi University. With his knack of understanding the needs of the consumer along with his experience in Brand Strategy, Bonita has been able to create an innovative range of products and set up a distribution pan-India across 45+ cities and 1000+ stores, within three years of its establishment. Umang’s expertise in International Sales has also helped Bonita launch its brand in   USA, Europe, UAE, Canada, Australia, Russia, etc.
Umang is a strong believer of the “Make in India” campaign and is making sure that Indian brands are recognized globally and launching Bonita in the international markets is a step in that direction.