April 20 2016, 22.17 PM IST || Pocket News Alert
April 20th, 2016: How about feeling fresh and crisp all day along? Born in 1851, Arrow the blue blooded American brand announces the launch of their revolutionary 4in1 shirt for the bold new professionals of today. So what makes the 4in1 ideal for your wardrobe? Arrow has designed the 4in1 keeping in the mind the four most important requirements of most professions – Wrinkle Resistant,
Water Repellent, Odor Resistant and provides UV protection.
For the ones, who spend long hours transitioning from airports to taxis, hotels, offices and then nights
out with friends or clients, the Wrinkle Resistant treatment ensures a fresh look from AM to PM.
The auto press technology makes sure you never crumble under pressure! The Odor Free feature is great for summers and Indian weather. The shirt is treated with an anti-microbial finish called the Silvadur, that doesn’t let odor causing bacteria grow and keeps the shirt odor free for days together. Stay fresh and active with the anti-microbial technology!
Clothing is the first line of defense when it comes to sun protection and the shirt ensures just this with
its unique UV treatment. The shirt differs from any other standard attire by blocking 95% of UV rays
and thus providing UV protection of UPF 20 to 25% or greater. We make sure you always keep your
cool!
The Water Repellent fabric provides advanced fabric repellency from all kinds of water based stains
and helps stains wash out quickly. The fabric can survive water based stains easily without the
slightest soils.
On the launch of the Revolutionary 4in1 shirt, Mr Venkata Ramani – CEO Heritage Brands Arvind
shared a perspective, “Most wearables have evolved today and probably the less evolved wearable is
the shirt. A simple shirt which we wore 5 years ago doesn’t entirely fit the need of our fast life today.
We’re addressing this gap here for the man of today and bringing a much better utility yet stylish shirt
for their closets. We have reconciled all these problems into one powerful shirt called the 4in1.” He further added “We’ve developed an impervious fabric that is super breathable, water repellant yet
washable many times without losing the effect and keeping the shirt crisp at all times. The shirts are
really unique and we are confident of its capabilities”.
Priced at INR 2,999, the shirt is available in 14 colors at all Arrow stores across India.
About Arrow
Born in 1851, Arrow is a blue blooded American brand – bold, timeless and elegant. For more than
160 years this symbol of quality and trust has ruled the hearts and minds of audiences. It has
innovated every important style: introduced the detachable collar, launched the adjustable waist bands
in trousers and brought the wrinkle-free, stain-free concepts to clothing. Today, this exceptional brand
has a range that suits the corporate corner office decision-maker as well as it does the young
professional who, someday, seeks to get there.