From Left: Gowarthanan, GM Marketing and Rupendra Yadav, CEO, Preethi Kitchen Appliances
Preethi launches Zodiac Mixer Grinder with built-in multi utility features that will lead to smart and efficient kitchens
Chennai: Preethi Kitchen Appliances, industry leader in the category and pioneer in product innovations has again ensured its commitment to its customers with the launch of multi-function packed Zodiac Mixer Grinder. Zodiac mixer grinder will make sure the smart gets smarter with the superior power packed functionalities. The Zodiac Mixer Grinder comes with 5 year motor warranty and is loaded with functionalities that are first of its kind for a Mixer Grinder.
Preethi has always offered innovative products which address the consumer needs of today. Products developed based on in-depth consumer insights, manufactured with World Class Quality standards backed by superior after sales service have been the reason for Preethi to sustain leadership equity amongst consumers for decades.
Zodiac is the first Mixer Grinder to have 3-in-1 Insta Fresh Juicer Jar – One Jar which can do three functions – (1) Centrifugal Juicer which can juice fresh fruits, (2) Super Extractor which can extract tamarind essence or coconut milk (3) Blender which can make shakes and lassi. The product also has first of its kind 2.1 Ltr Master Chef Plus Jar which can perform seven functions – Atta Kneading, Chopping, Citrus Press, Pureeing, Slicing, Grating and Meat Mincing. Zodiac also has 3 Jars that meetall the grinding requirements. The product is powered by state-of-the-art Vega W5 Motor which comes with 5 years of Preethi Warranty. It comes with a unique contemporary design that provides a stable footprint and also a colour changing overload indicator.
Rupendra Yadav, CEO, Preethi Kitchen Appliances said, “Preethi’s success mantra is based on Quality, Innovation and After Sales Service. Preethi, all through these years has been leading category innovations by establishingfunctional supremacy of our products. We feel our job doesn’t end simply by providing product of highest quality; we want our consumers to enjoy the experience of owning a Preethi product. And that extends to lifelong free service. This has been the main reason forPreethi’s success for many years.”
Commenting on the performance he said that “we registered 11.5% topline growth and expecting double digit growth for 2016.Recently we entered into Gujarat and Orissa with strong dealer network base and see strong expansion opportunities. We also see contemporary channels like Online as a means for catering to consumers across India. Preethi’sPhilips merger helped to move beyond just being a mixer grinder brand. Preethi is now present in 14 categories and the improvement in efficiencies across value chain has allowed the business to invest back in R&D to deliver Meaningful Innovations to the Consumers. Preethi has two state-of-the-art manufacturing facilities in Tamilnadu and Himachal Pradesh” he added.
Gowarthanan, GM Marketing, Preethi Kitchen Appliances said, “We at Preethi continuously strive to delight our consumers. Every single interaction between the brand and the consumer is very important to us, be it at the time of purchase or the time of usage. This is how Preethi has stayed the preferred brand of the consumers; by regularly engaging with them and by bringing products like Zodiac that are efficient, multi-utility, and can help in significantly reducing the time and effortneededinside the kitchen. We aim to further consolidate our leadership in the Mixer Grinder category with the launch of Zodiac.”
Commenting on exports he added that “the mixer grinder has been exported to 18 countries worldwide and expecting strong growth potential through range expansion. Export business continues to grow with backing of Philips in markets of Middle East and parts of Africa where Preethi has leveraged the Distribution Setup of Philips.”
