Philips and Rijksmuseum extend long standing partnership, focusing on link between art and well-being

March 08 2016,  14.44 PM IST || Pocket News Alert

 Philips is founder of the Rijksmuseum since 2001 and the continued partnership ensures that people will experience the enriching power of art

 Amsterdam, the Netherlands – Royal Philips (NYSE: PHG; AEX: PHIA) and the Rijksmuseum today announced that they have extended their long term partnership for another five years. As part of the partnership, Philips will work closely with the Rijksmuseum to jointly apply meaningful innovations and programs that reinforce the link between art and well-being while enhancing the overall experience for the museum’s visitors.

 The Rijksmuseum is the iconic art museum of the Netherlands. After ten years of rebuilding, refurbishing and renovating, the Rijksmuseum opened its doors to the public again in 2013. Today, 8,000 pieces of art in the museum’s 80 galleries tell the story of 800 years of Dutch art and history, from the Middle Ages to Mondrian in the previous century. As the founder of the Rijksmuseum, Philips was closely involved in the redesign and rebuilding of the museum. The Rijksmuseum and its artworks are illuminated by Philips’ LED lighting that was specifically designed to enhance the visitors’ experience and optimize the conservation of the art together with other Philips technologies. Comprising a total area of 9,500 square meters, it is one of the largest gallery spaces ever lit by LED lighting.

“This year we celebrate the renewal of our partnership with the Rijksmuseum which goes back many years,” said Frans van Houten, CEO of Royal Philips. “I am delighted that we will continue on our common mission to touch people’s lives through the combination of technology, people-centric design and our cultural history.”

 “I am very proud and happy to continue our close collaboration with our founder Philips after 15 ‘enlightened’ years!”, said Wim Pijbes, general director of the Rijksmuseum, “Conserving the Dutch cultural history is part of our shared goal, and we aim to apply Philips’ technology innovations in new ways to touch people’s lives and those of future generations with art. I am very much looking forward to work with Philips to let art contribute to people’s well-being.”