March 18 2016, 10.02 PM IST || Pocket News Alert
Tops the Indian Face Wash market as the highest selling product in 2014-15
The Himalaya Drug Company, India’s leading Herbal Health and Personal Care Company has registered a new national record in the ‘Limca Book of Records’ by being the market leader with the largest volume share for its Himalaya Purifying Neem Face Wash for the year 2014-15 against its closest competitor which is 10.9%.
Prior to this, the company has been successfully featured in the Guinness Book of records in 2014 for most people receiving a facial simultaneously.
Known for its herbal ingredients, it is the flagship product of Himalaya Herbals face care range and has been adjudged as the most selling product basis a 52 week survey conducted ending 30th April 2015.
Speaking on the achievement Rajesh Krishnamurthy's, Business Head, Consumer Products at The Himalaya Drug Company, said “Limca Record is a significant recognition of our leadership in the Face Care category. Two years ago, we even created a Guinness World Record for maximum number of facials performed simultaneously. As a brand leader it is our endeavor to bring wellness and provide problem-free solution to our consumers. Our communication strategy over the years has been built on thoughtful consumer insights that has helped Himalaya Neem Face Wash to become the most loved brand in the category. Commercially, we surpassed even our highest forecast!”
He further added, “Over the years we have significantly increased our penetration and today, with presence in over 13,00,000 outlets we are the most widely distributed face wash company in India. Such initiatives helped us to garner 19.8% market share and sustain our leadership position.”
Testimony of the product’s success is, the Himalaya Purifying Neem Face Wash bagging prestigious awards and recognition at award functions as the year 2016 kicks off as it establishes itself as a skin care brand to reckon. In the past as well it has won prestigious awards like Elle Beauty Award (2008-09) and recognition as a most trusted brand in ET Brand Equity.
About Himalaya Purifying Neem Face Wash:
Himalaya's Purifying Neem Face Wash is a soap-free, herbal formulation that cleans impurities and helps clear pimples. A natural blend of Neem and Turmeric bring together their antibacterial and antifungal properties to prevent the recurrence of acne over time.
About The Himalaya Drug Company:
In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world. Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With their ‘head to heel’ range of products Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies.
Seeped in a legacy of researching nature, Himalaya has successfully been able to harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle and trustworthy.
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