February 9 2016, 11.14 PM IST || Pocket News Alert
Fox Star India released the video of the new song ‘Gehra Ishq’ from their upcoming film, ‘Neerja’. Directed by Ram Madhvani, 'Neerja' revisits the story of courage shown by the 23-year-old Mumbai-based flight attendant who was posthumously awarded the Ashok Chakra for bravery — the youngest recipient to bag the honour.
‘Neerja’ is produced by Bling Unplugged and Fox Star Studios, presented by Fox Star Studios, and the movie is slated to release on February 19th, 2016.
Titan Eyeplus launches new range of frames with a pop of color
Titan Eyeplus, India’s leading eyewear retail chain, introduces a new range of frames that celebrates color. The delightful frame collection, catering to both men and women, features a spectrum of colors to cater to everyone’s fancy. This refreshing collection with bold colors and trendy designs, start at the delightfully affordable price of Rs.995.
With over 60 spectacle frames, the collection features varying degrees of color blocking to compliment any style. For the uber stylish crowd, the collection houses frames with color blocking on the front and interplay of colors on the temple. For customers with a more subtle taste, the collection offers frames in ombre tones and modest temple highlights.
Add a pop of color to your frames with this stylish collection, available in the latest trending frame styles including plastic aviators, rounds, wayfarers and cat-eyes.
Priced between Rs.995 - Rs.3995, the colorful collection of frames by Titan Eyeplus is available across all Titan Eyeplus stores in India.
T2239B1A1
The showstopper of the collection, these color blocked round frames are a must have for our fashionistas. Also available in black. Priced at Rs.2995
T2206B1B1
Bold and unmissable, these square acetate frames have a dual tone interplay on the front. Priced at Rs.3495
FT1021C1A1
A modern take on the classic aviator look, these plastic aviator frames are not for those faint of heart. Available in orange with black overtones and blue. Priced at Rs.1495
TR1123A1A1
Slender and chic, these cat-eye frames with tortoise shell temple and purple front, will turn heads. Priced at Rs.1495
FT1019A1A1
Youthful and trendy cat-eye frame in classic color blocking with an orange temple and grey front. Priced at Rs.1195
FT1019A1A1
Youthful and trendy cat-eye frame in classic color blocking with an orange temple and grey front. Priced at Rs.1195
Roposo ties up with upcoming musical film Zubaan as its Social Media Partner
New Delhi: Roposo, the country’s favourite fashion social network that helps style-conscious women search for and discover the best trends and inspirations, is the social media partner for Zubaan. The upcoming musical drama film has tremendous focus on style with its female lead, Sarah Jane Dias, playing the perfect fashionista. This makes the tie-up between the movie and Roposo an ideal blend of synergies.
Zubaan, to be released on 4th March, 2016, has been written and directed by Mozez Singh. Starring Vicky Kaushal and Sarah Jane Dias, the music of the highly anticipated film has been composed by Ashutosh Phatak. The movie traces the coming of age story of a young boy (Vicky Kaushal, who was last seen in the much-acclaimed movie Masaan) who loses his faith and develops a fear of music. He eventually fights that fear and finds himself again.
As a part of the association between Roposo and Zubaan, exclusive stills from the film are being pinned over Roposo during the promotional period. Roposo will also arrange for exciting meet and greet with the stars for its users, besides creating new and enthralling looks for Sarah on its platform. The two stars of the film have already created their profiles on the social network. They will entreat their fans to follow “Zubaan Fashion” on Roposo which will help users discover and adopt the best looks from the film.
Speaking on the tie-up, Roposo’s CEO Avinash Saxena said, “Zubaan features some of the most fashion-forward looks ever seen in Bollywood. We are proud to collaborate with the movie as the social media partner of choice in a truly symbiotic relationship. The idea is to bolster the perception of Zubaan as a film with a deep emphasis on style and personal fashion. While we will promote the upcoming movie across our consumer touch points, our brand will also get the necessary fillip through the credit rolls during the film premiere and the social media handles of its popular stars.”
Zubaan producer Guneet Monga said, “Sarah’s character (Amira), is a free-spirited, boho clad, wild child who finds solace in music – it’s her end, her beginning. Amira has donned some very unique looks in the film which is a crazy combination of boho meets desi meets hip hop. And hence, we couldn’t think of a better fashion app to be associated with than Roposo. Just like our female protagonist, Roposo is an app quite eclectic in its fashion sensibilities. It’s full of spunk and helps you discover yourself through fashion. And if that weren’t enough, the fact that it also happens to be India’s leading fashion social network only made it a much easier decision for us to associate with it for the movie.”
Female lead Sarah Jane Dias, an ardent user of the app, is excited about the association. She said, “The looks in the film are unique and urban-fusion inspired; this makes it very desirable for all those fashionistas out there on Roposo.”
Roposo users can look forward to other interesting activities as part of the collaboration, including #ZubaanFashion contest that could win them an awesome surprise!
The Zubaan star cast recently conducted a movie promotion at Symbiosis Pune where Sarah and Vicky judged a fashion show. The couple also promoted the movie at IIM-Bangalore on 30th January 2016. All these initiatives are directed at firmly cementing the perception of Zubaan as a film focussed on fashion and style trends. The association with Roposo further cements this marketing endeavour.
Fox Star India released the video of the new song ‘Gehra Ishq’ from their upcoming film, ‘Neerja’. Directed by Ram Madhvani, 'Neerja' revisits the story of courage shown by the 23-year-old Mumbai-based flight attendant who was posthumously awarded the Ashok Chakra for bravery — the youngest recipient to bag the honour.
‘Neerja’ is produced by Bling Unplugged and Fox Star Studios, presented by Fox Star Studios, and the movie is slated to release on February 19th, 2016.
Titan Eyeplus launches new range of frames with a pop of color
Titan Eyeplus, India’s leading eyewear retail chain, introduces a new range of frames that celebrates color. The delightful frame collection, catering to both men and women, features a spectrum of colors to cater to everyone’s fancy. This refreshing collection with bold colors and trendy designs, start at the delightfully affordable price of Rs.995.
With over 60 spectacle frames, the collection features varying degrees of color blocking to compliment any style. For the uber stylish crowd, the collection houses frames with color blocking on the front and interplay of colors on the temple. For customers with a more subtle taste, the collection offers frames in ombre tones and modest temple highlights.
Add a pop of color to your frames with this stylish collection, available in the latest trending frame styles including plastic aviators, rounds, wayfarers and cat-eyes.
Priced between Rs.995 - Rs.3995, the colorful collection of frames by Titan Eyeplus is available across all Titan Eyeplus stores in India.
T2239B1A1
The showstopper of the collection, these color blocked round frames are a must have for our fashionistas. Also available in black. Priced at Rs.2995
T2206B1B1
Bold and unmissable, these square acetate frames have a dual tone interplay on the front. Priced at Rs.3495
FT1021C1A1
A modern take on the classic aviator look, these plastic aviator frames are not for those faint of heart. Available in orange with black overtones and blue. Priced at Rs.1495
TR1123A1A1
Slender and chic, these cat-eye frames with tortoise shell temple and purple front, will turn heads. Priced at Rs.1495
FT1019A1A1
Youthful and trendy cat-eye frame in classic color blocking with an orange temple and grey front. Priced at Rs.1195
FT1019A1A1
Youthful and trendy cat-eye frame in classic color blocking with an orange temple and grey front. Priced at Rs.1195
Roposo ties up with upcoming musical film Zubaan as its Social Media Partner
New Delhi: Roposo, the country’s favourite fashion social network that helps style-conscious women search for and discover the best trends and inspirations, is the social media partner for Zubaan. The upcoming musical drama film has tremendous focus on style with its female lead, Sarah Jane Dias, playing the perfect fashionista. This makes the tie-up between the movie and Roposo an ideal blend of synergies.
Zubaan, to be released on 4th March, 2016, has been written and directed by Mozez Singh. Starring Vicky Kaushal and Sarah Jane Dias, the music of the highly anticipated film has been composed by Ashutosh Phatak. The movie traces the coming of age story of a young boy (Vicky Kaushal, who was last seen in the much-acclaimed movie Masaan) who loses his faith and develops a fear of music. He eventually fights that fear and finds himself again.
As a part of the association between Roposo and Zubaan, exclusive stills from the film are being pinned over Roposo during the promotional period. Roposo will also arrange for exciting meet and greet with the stars for its users, besides creating new and enthralling looks for Sarah on its platform. The two stars of the film have already created their profiles on the social network. They will entreat their fans to follow “Zubaan Fashion” on Roposo which will help users discover and adopt the best looks from the film.
Speaking on the tie-up, Roposo’s CEO Avinash Saxena said, “Zubaan features some of the most fashion-forward looks ever seen in Bollywood. We are proud to collaborate with the movie as the social media partner of choice in a truly symbiotic relationship. The idea is to bolster the perception of Zubaan as a film with a deep emphasis on style and personal fashion. While we will promote the upcoming movie across our consumer touch points, our brand will also get the necessary fillip through the credit rolls during the film premiere and the social media handles of its popular stars.”
Zubaan producer Guneet Monga said, “Sarah’s character (Amira), is a free-spirited, boho clad, wild child who finds solace in music – it’s her end, her beginning. Amira has donned some very unique looks in the film which is a crazy combination of boho meets desi meets hip hop. And hence, we couldn’t think of a better fashion app to be associated with than Roposo. Just like our female protagonist, Roposo is an app quite eclectic in its fashion sensibilities. It’s full of spunk and helps you discover yourself through fashion. And if that weren’t enough, the fact that it also happens to be India’s leading fashion social network only made it a much easier decision for us to associate with it for the movie.”
Female lead Sarah Jane Dias, an ardent user of the app, is excited about the association. She said, “The looks in the film are unique and urban-fusion inspired; this makes it very desirable for all those fashionistas out there on Roposo.”
Roposo users can look forward to other interesting activities as part of the collaboration, including #ZubaanFashion contest that could win them an awesome surprise!
The Zubaan star cast recently conducted a movie promotion at Symbiosis Pune where Sarah and Vicky judged a fashion show. The couple also promoted the movie at IIM-Bangalore on 30th January 2016. All these initiatives are directed at firmly cementing the perception of Zubaan as a film focussed on fashion and style trends. The association with Roposo further cements this marketing endeavour.
