February 1 2016, 11.46 AM IST || Pocket News Alert
Three new variants Pure and Mild, Clear & Natural and Soft & Gentle encourage mothers to rediscover their gentle side
Mumbai, 28thJanuary 2016: VVF ( India) Ltd, the leading manufacturer of personal care products, announces the launch of three new variants of DOY Transparent Glycerin Soap, promising the most pure and mild skincare for your family, leaving skin gentle and beautiful. DOY recognizes that a child’s attitude and behaviour is greatly influenced by that of their parents. Children are keen observers and they often reflect the behaviour of their parents, copying everything they say or do! Bring Back Gentle is specially directed towards mothers, urging moms to rediscover their gentle and beautiful selves, so that their children reflect the best of them.
The all-new DOY Glycerin Transparent Soap has been launched in three variants – Pure & Mild, Clear & Natural and Soft & Gentle. It is available in 3 sizes, 50 g, 75 g and 125g X 3 multipacks.
With the promise to nourish and moisturize the skin with its pure and mild ingredients, the new DOY soaps are rich in Glycerin, Vitamin E and Natural Oils. That’s not all, they also comprise of special sweet signature scents that will surely leave the skin and senses tingling for more!
Glycerin has been commonly used to enhance skin beauty by over the years and is an effective skincare companion especially for the harsh winters. It not only helps in the absorption of natural moisture but also in maintaining the optimum balance of moisture in the skin. With this, DOY urges all mothers out there to #BringBackGentle not only in their attitude but also in their skin. To support this, Doy has launched the #BringBackGentle initiative to help all the moms out there to bring back their gentle and beautiful selves.
Commenting on the launch Mr. Ashish Potdar, Vice President, Consumer Products VVF (India) Limited said, “We constantly strive to bring value to the lives of our consumers. With our new DOY Transparent Soap, we are not just offering the promise of beautiful, gentle skin, but also helping mothers to rediscover their gentle side and thereby enhance their bond with their children through our initiative #BringBackGentle.”
DOY understands that being a MOM is not an easy job, but the most important one. Your little one is watching everything you do and say, and has begun to reflect your behavior. Let them reflect the best of you. Let them reflect the GENTLE you!
