Wooplr ropes in stalwarts to spearhead fashion commerce

January 25 2016,  16.19 PM IST || Pocket Press Release

Bangalore: India’s first social commerce and fashion discovery app, Wooplr announced the appointment of fashion industry stalwarts Rajiv Mehta, CEO Arvind Lifestyle to a senior advisory capacity and Rajesh Kamra, Co-founder, Koovs as the head of commerce, effective immediately.

Rajiv will bring to Wooplr his strategic vision and global insights and help Wooplr to further strengthen their positioning within the fashion industry. Rajesh’s understanding of Indian e-commerce and online consumer behaviour will help expand Wooplr’s  fashion commerce efforts with a focus on building on the community driven approach.

“I take pride to welcome such industry leaders on board.” said Arjun Zacharia, CEO, Wooplr. “Both Rajiv and Rajesh share an impressive track record of success and will bring significant value to our leadership team. Together as a team, we will continue our growth trajectory and hit $100 million GMV by 2018. “ Rajiv, an INSEAD Alumni & ex-Managing Director–South Asia for Puma, is today the CEO of Arvind Sports Lifestyle Ltd & Arvind Fashion Brands Ltd. In 9 years, he took Puma India from zero to a turnover of over US$ 120 Mn, well ahead of the traditional global giants.  He is also an active angel investor for the Indian Angel Network. Commenting on his joining the board for Wooplr, he said “I see Wooplr as a beacon leading the fashion commerce industry away from the discount & sale driven black hole to deliver a new way to shop for fashion, with their focus on balancing commerce, content, and community. I look forward to contributing to this revolution that Wooplr leads.“

Rajesh Kamra, the co-founder of Koovs.com is a seasoned industry expert who acquired a wealth of business and e – commerce  experience while instituting Koovs. Rajesh comes with over 10  years of experience and has abetted successful growth  strategies that drive sales .

Commenting on his role, Rajesh said “I have been tracking  Wooplr growth for last couple of years and  have been  very impressed with the way Wooplr has solved the fashion discovery problem of the young urbane consumer. It gives me immense please to join the Wooplr team in their efforts to spearhead social commerce.“