’s content arm Utter Bewakoof goes viral on social media!

January 26 2016,  09.06 AM IST || Pocket Press Release

Want to laugh over the funniest ‘Miss Universe’ memes? Or reminisce about what made college days so awesome? If you are a viral junky who just loves to read and share such interesting stories about popular culture, then Utter Bewakoof is the site for you! Now know what is trending in everything from politics to fashion, lifestyle to sports, Bollywood to food, travel and lots more by visiting!

The recently launched content arm for, one of India’s fastest growing fashion and lifestyle brands, Utter Bewakoof brings a daily stream of viral-worthy articles. By delivering funky, engaging youth-oriented contemporary content, the website has become a hub for today’s urban readership with the latest scoop and trending stories from around the world.

Speaking on the development, Spokesperson,, commented, “Today’s young generation does not just want to be entertained, they want to be engaged. By creating interesting viral content on relevant trending topics, Utter Bewakoof gives our readers something fun to share with their social circles. The response so far has been simply amazing and we’re looking forward to continue this track record in the future.”

Utter Bewakoof has been outperforming several other leading viral content websites since its launch. The digital entertainment destination already has a massive fan base on social media platforms and has over 20 lakh users following its latest posts on Facebook. Every article shared on Utter Bewakoof gets nearly 4000 to 7000 shares on an average, making the only start-up in India currently using social media and viral content to create such a massive impact on its brand.

What’s more, in case you have an urgent fashion emergency that needs to be resolved ASAP, Utter Bewakoof can also link you to its parent website through its handy ‘Shop’ tab. Still need proof of why Utter Bewakoof is the next best thing since the last best thing? Check it out yourself!’s content arm Utter Bewakoof goes viral on social media!