Love, loss, heartbreak: Tu Hi Tha wins over the hearts of young audience on nexGTv!

Posted by: at 3/08/2017 01:25:00 am


Featuring Simran Kaur Mundi and Omkar Kapoor, the moving music video from Web Talkies’ upcoming movie, ‘U, Me Aur Ghar’, receives tremendous reception from nexGTv fans across the globe

Music video of the soulful song trends on nexGTv across the globe


New Delhi, March 08, 2017: Having partnered with Web Talkies for the digital telecast rights to the music video of Tu Hi Tha, nexGTv, India’s largest subscription-led video entertainment app, is now witnessing impressive reception for the soulful melody on its platform. The video from Web Talkies’ upcoming film ‘U, Me Aur Ghar’, which is also India’s first web movie, is constantly trending on nexGTv making it one of the most viewed videos over the platform.


Composed by Nishant Pandey and sung by the sensational Darshan Raval, Tu Hi Tha is a song about love, loss, and heartbreak. The video features the movie’s two lead actors, Omkar Kapoor and Simran Kaur Mundi, and perfectly captures the tensions and tussles of a relationship undergoing a tumultuous time.


Commenting on the video’s success, Abhesh Verma, COO – nexGTv, said, “Tu Hi Tha, with its touching lyrics and powerful composition, was just perfect for young professionals and college-going students who are avid consumers of content on our platform. The response that the song has generated underlines how strongly it resonates with its target audience. We will be looking to add more such videos to infuse greater diversity to the entertainment options available to nexGTv viewers across the globe.”

Released by Web Talkies, a digital home entertainment brand, ‘U, Me Aur Ghar’ is  India’s first web-based feature film. nexGTv viewers can access the music video of Tu Hi Tha through the nexGTv mobile app on their Android or iOS device, or by logging on to www.nexgtv.com.

About nexGTv and DigiVive:

With over 25 million downloads, nexGTv – the flagship, multi award-winning application from DigiVive – is the unmistakable TV button on your mobile. Offering unlimited and compelling entertainment across multiple devices (mobile, tablets or laptops/PCs), nexGTv offers its users an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising movies, TV shows & videos for every mood. The app has won numerous awards including 'The Best Digital Experience' at the prestigious World Communication Awards 2014, in London, and is ranked amongst the Top Entertainment applications in app stores.

In keeping with its mission of providing the most relevant entertainment solutions to consumers across age groups, nexGTv has launched several dedicated apps for its users around the world. It launched nexGTv Kids to curate and deliver the most entertaining and educative content meant especially for the kids aged between 2 to 10 years. The platform’s exclusive news app, nexGTv News, has been launched as the go-to destination for mobile-based video news content aimed at revolutionizing the way news is currently consumed in the country through enhanced accessibility. Through its partnership with One Network Entertainment Pvt. Ltd (ONE), nexGTv has also launched the Comedy One, a first-of-its-kind comedy app having premium original comedy content ranging from stand-up, gags and spoofs to sketches and web-series. iFaith, nexGTv’s exclusive devotional app, will enable anytime, anywhere access to devotional content for nexGTv users. nexGTv has also delighted fitness enthusiasts by launching an exclusive Yoga app, nexGTv Yoga, which enables access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The nexGTv Movies n Music app has been launched specifically for movie and music buffs around the world, and boasts of a library comprising nearly 2500 movies including titles such as Singham Returns, Holiday, Ragini MMS 2, Buddha In A Traffic jam, Dirty Politics and many more. Moreover, in order to enhance accessibility, the company has rolled out My nexGTv, a wrapper/aggregator tool that allows users to manage, install and access multiple nexGTv apps such as nexGTV Kids, nexGTV Yoga, nexGTV News and nexGTV Comedy One etc through one consolidated platform.

nexGTv has partnered with leading channels such as B4U, 9X Jalwa, Tashan, B4U Music, M Tunes and 9XM Music to showcase high-quality entertainment solutions on its platform. Meanwhile, its partnership with India’s leading digital media firm, Culture Machine will enable access to various digital channels like Being Indian, Put Chutney, Blush, Epified, What's Trending India, Whack, Old Delhi Films, Rascalas, Vendhar TV etc to its viewers. Moving towards international web series content, the platform has acquired the digital telecast rights to UK-based Daehan Drama’s popular comedy web series, At the Counter in order to diversify its offerings with high-quality international content.

But that is not all. SPOTLight, India’s first mobile talent discovery platform, has been introduced by nexGTv with ace director and master storyteller Imtiaz Ali as the creative judge, as a medium to enable both amateurs and professional video enthusiasts to not only showcase their talent pan-India, but also earn off it. nexGTv also unveiled an original 14-part mobi-series in association with Priyanka Chopra and Fluence, ‘It’s My City’, in order to provide relatable and engaging video entertainment content to the country’s new-age digital viewership. In her inimitable style, Priyanka Chopra appears in and as herself, assuming the mantle of an official landlady, unofficial guardian and protective friend to the young protagonists.

Conceived by technology professionals together with deep consumer insights, DigiVive focuses on creating offerings in line with trends, with best-in-class content, ease-of-use, availability and affordability, giving consumers an unparalleled and immersive viewing experience. Its partners include leading telecom operators and OEMs. Established in 2010, DigiVive is a group company of Media Matrix Worldwide Limited which is listed on the BSE. It provides expertise across Direct to Consumer and Managed Value-Added Services.

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