~Give wings to your business dream this Women’s Day with Inorbit Mall’s Pink Power~
8th March 2017 – You have a business dream, Inorbit gives you the power to realize your dream! It is International Women’s Day and Inorbit malls announces the third edition of their award winning “PINK POWER” campaign. Pink Power is an initiative by Inorbit malls to give women an opportunity to upscale their existing business in a big way. Inorbit encourages women from different walks of life to participate in Pink Power and give a boost to their business by providing them free retail space for a period of 9 months. It is not just restricted to this. The malls will also mentor the winners with special retail training workshops hosted by Trust for retailers and retail association of India (TRAAIN) and Retail Association of India (RAI).With Central Bank of India being on board for PINK POWER, winners get an opportunity to avail soft loans to augment their business plan. Apart from this, we have an exclusive Online and TV shopping partner Shop CJ who would register the winners business on their website and TV channel. Also, 15 selected participants will get an opportunity to participate in the flea markets across Inorbit malls.
Celebrating Women’s Day is an opportunity to honour the determination of women and salute the sacrifices they have made for their commitment towards the family and children. Pink Power is one such platform that gives women a second chance to fulfil their dream of pursuing their business and taking it to a different level. All they need to do is submit their existing business ideas in categories like Apparel (Ethnic, Casual), Accessories (Junk, Ethnic, Designer), Footwear (Ethnic, Boutique wear/Handmade/Designer), Bags, Stationery (Gift Articles), Handicraft or Home Decor. Women can register at www.inorbit.in/pinkpower between 8th March to 8th April 2017. Entries would go through a selection criteria and a panel of judges will finally select the winners.
Commenting on the announcement of Pink Power, Mr. Puneet Varma, Associate Vice President, Marketing and Corporate Communication said, “Pink Power Season 3 has arrived! It is time to salute the spirit of Womanhood for the sacrifices they have made for the commitments towards their family. Every woman has an entrepreneur in her, it is just that she needs a platform for growing her business. Pink Power season 3 has much more to offer with free retail space to winners and experts like TRAAIN and RAI to mentor the winners. We also thank Central Bank of India and Shop CJ for supporting this initiative. All the best to the participants.”
The initiative was launched in 2015 with two malls (Vashi and Malad) and received 748 entries in just 3 weeks. In 2016 the campaign was taken to other cities like Bangalore, Hyderabad and Vadodara apart from Mumbai. The second edition had got massive participation of close to 1500 entries. The campaign has also bagged several awards like EFFIEs, ABBYs and a Gold at DMA Asia Awards. We are hoping Pink Power 2017 will encourage more participation through its 5 malls across India (Malad, Vashi, Bangalore, Hyderabad, Vadodara) and ensure women present their business ideas to the world. Pink Power empowers women who dream big by providing them a platform to win the much-coveted Pink Power award - a chance to retail amidst leading national and International brands through retail kiosks at Inorbit Malls.