Introducing Style By Ami for CaratLane
Celebrity stylist Style By Ami, collaborates with CaratLane to launch a collection of everyday wear jewellery
CaratLane, India's leading omni-channel jeweller has set out to add a hint of style to every woman’s closet by collaborating with renowned celebrity stylist Ami, who has co-designed the collection.
Ami says, “It was exciting to co-design this collection for CaratLane. The jewellery we have designed is stylish and wearable on a day-to-day basis. While styling, I love to use minimalistic jewellery in a way that it can be layered or put together with different pieces to create a modern yet chic look.”
This collection features jewellery that’s elegant, lightweight and perfect for everyday wear to work or casual occasions. It is chic, contemporary and makes an ideal choice for women who like to be at their stylish best.
Atul Sinha, Sr Vice-President, Marketing, CaratLane said, “We chose to collaborate with Ami for this collection because she has a very deep and insightful understanding of contemporary trends. Her style sense syncs with our brand and her credibility of styling celebs only adds more value to the entire collection.”
Crafted in 18KT gold, the jewellery is priced from Rs. 6,511/-
About CaratLane :
CaratLane, India’s 1st true omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan. CaratLane was incepted with a courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. As a 21st century jewellery brand, CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.
CaratLane is known for its signature jewellery-buying experience across all platforms. Along with the website which is India’s largest online jewellery destination, CaratLane has over 13 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.
Further, in 2015, CaratLane launched its first-ever revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLane™ system to eliminates inefficiencies from the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 30% to customers, over retail costs, without compromising on quality.
Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103.