Burger King launches new Value strategy

Posted by: at 1/11/2017 02:09:00 am


~ Kick starts 2017 with a Value-for-money menu starting INR 29/- only ~

Burger King launches new Value strategy


Bangalore, January 11,  2017:  BURGER KING™ is all set to further strengthen its stance in the Indian market. Kick starting 2017, BURGER KING™ has announced the launch of ‘King Savers’ thus bringing to play its new value strategy highlighting the delectable items on the menu available to Indian consumers at a very affordable price. The King Savers Menu is part of the value-for-money proposition wherein BURGER KING™, includes, Burgers, appetizers, desserts and floats; with prices starting at  INR 29/- only. The menu includes 3 delicious burger options specially created for Indian consumers – Crispy veg, Crispy Chicken and Chicken Keema Crunch. The scrumptious appetizers like Veg Strips, Potato tots and Onion Rings provide a delightful accompaniment to any meal. The Sundaes and Floats add a refreshing edge to the menu.

The King Savers platform also extends into the King Deals Meals platform which allows guests easy options to upgrade any burger to a combo meal including fries and a Pepsi starting at just Rs. 75.  Guests can choose between the delicious and unique offerings like Crispy Veg, Crispy Chicken or Chicken Keema Crunch in the King Deals Meals Platform.

Taking about the value strategy Burger King CEO Rajeev Varman said, “We have always looked at India as a unique market and have designed our strategy keeping in mind the demands of our Indian consumers. Our menu was “Made for India, in India”, to suit the Indian tastes and preferences. Now we have re-defined our value strategy to offer a holistic menu for value seeking consumers and perhaps the most affordable meal deals in any QSR.”

ABOUT THE BURGER KING® brand in India


Burger King India Private Limited is the master franchisee for BURGER KING® in India, operating BURGER KING® restaurants nationwide. Burger King India opened its first restaurant in India in 2014 and operates 85 restaurants across cities like Mumbai, Delhi NCR, Pune, Bengaluru, Hyderabad, Chennai, Vijaywada, Kochi, Chandigarh and Punjab.

ABOUT THE BURGER KING® brand worldwide 


Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world.  The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than15, 000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.

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