India’s first business channel has launched a campaign to raise funds for education of slum kids in association with Mumbai based NGO Angel Xpress Foundation
India 14th December 2016 : CNBC-TV18, India’s first business channel is championing an important cause of education for underprivileged children in India. Known for its insightful analysis, inclusiveness and authenticity, CNBC-TV18 is bringing in yet another revolution by taking up this cause in association with a Mumbai based NGO Angel Xpress Foundation. The channel is lending support to a month-long campaign, which intends to provide underprivileged children with quality education as a part of their CSR initiatives, by helping them raise funds and influence more people to volunteer to give their time to teach these kids. The initiative, being termed as ‘Ummeed ka Diya’, will be running for over a month till December.
As an entity that believes in proactively building meaningful awareness and spreading positivity through its actions, CNBC-TV18 has joined hands with Angel Xpress Foundation, an NGO that provides educational support to underprivileged kids through regular access to educated adults. The channel is encouraging its viewers to partake in this campaign by either volunteering their time for 2-3 hours at the NGO’s free tuition classes or by donating a nominal sum of only Rs. 23 a day. The free tuition classes give the underprivileged children an opportunity to understand their respective syllabi better, and face challenges with confidence. This also gives citizens an opportunity to do their bit in community building and being agents of change.
CNBC-TV18 is requesting viewers to do their bit so that children can light up their lives this festive season through 'Ummeed ka Diya', translating to lamp of hope. Commenting on the campaign Priyanka Tiku-Tripathi, VP - Marketing, CNBC-TV18 says, ‘Today's children will make up tomorrow's society and to attain sustainable growth, it is important to equip them with good education. Unfortunately, a large segment of our society still can't afford to have that. #UmmeedkaDiya is our effort to provide a genuine platform to our viewers to give back to the society and do their bit in empowering a child's life.
Education is considered a birthright in our country and despite innumerable policies in place; we are not maximizing our potential when it comes to providing basic learning platforms for a large section of society. Through this collaboration, CNBC-TV18 and Angel Xpress Foundation can create a vast impact since the channel reaches out to lakhs of viewers from all walks of life. The ongoing campaign will continue till the month of December.
About CNBC–TV18
CNBC–TV18 has been the pioneer as well as India's No.1 business medium for the past 16 years. It delivers quality and involved audiences that comprise a comprehensive viewership base greater than similar offerings in the business space across all media. The channel's benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond.
CNBC-TV18 has been constantly innovating with new genres of programming that helps make business more relevant to different constituencies across the country. This audience is highly diversified at one level comprising of key groups such as business leaders, professionals, retail investors, brokers and traders, intermediaries, self employed professionals, High Net Worth individuals, students and even homemakers but shares a distinct commonality in terms of their spirit of enterprise. CNBC-TV18 is currently available in more than 30 million households in India.
CNBC-TV18 has partnered with the Indian economy’s growth story and has been an important catalyst in the growth of India’s biggest business houses as well as businessmen. The brand has nurtured business communities such as SMEs, Entrepreneurs and others to holistically take the industry forward. In 1999, we recognized the need for a dedicated channel for the business industry and are now synonymous with business. With the most respected names in business journalism, we are the most trusted source of business news coverage as well as insightful analysis for the evolved investor as well as the rest of the business community. We are distinctly set apart from any other brand in the genre by the sheer quality of our on-air conversation. The biggest global and national leaders reinforce his belief by choosing to speak to us first on all major events/occasions.