India 4 october 2016: All the big players especially in e-commerce & Retail segment have announced their marketing sales and discounts to attract customers this festive season. Though sales and discounts plays an important part during this festive shopping phase, Real-time engagement has emerged to be the most important tool to drive sales in a more synchronized and effective approach. Industry players have understood the value of unified customer view through Marketing Technology to be able to track buying behavior an interests of their consumers especially during festive season to provide refined results for better sales and effective communication.
The market has evolved to be a 1:1 marketing where brands directly engage with its consumers. With progression in personalized and engaging methods of marketing communication, it’s essential to know your consumers. The more personalized your communication or marketing strategy is, the more relevant is the cross-channel experience specially to engage with consumers during festive season. By cross channel, you should look to pull the data together to produce a single customer view to be able to derive effective communication plan that makes sense. The idea is to deliver a more refined customer offering than the “one-size-fits-all” approach, which is redolent of many multi-channel campaigns.
With reference to how MarTech is transforming and driving better results in terms of ROI during festive season I propose an interaction with Mr. Kalpit Jain
Chief Executive Officer, netCORE to share his insights on –
· What are the trends observed in digital marketing space during festive season in Retail & e-commerce space?
· How do brands benefit from marketing automation during festive season?
· In terms of ROI how do brands leverage Marketing Technology to drive better sales?
· Benefits of cross channel marketing
· A few IT innovations observed in digital marketing?
About netCORE:
netCORE is India’s leading Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing & Enterprise Communication. One of the largest Marketing Automation solution providers in India, netCORE was established in 1998 by Mr. Rajesh Jain, a dotcom billionaire. netCORE’s digital marketing suite includes Promotional and Transactional Email Marketing, Mobile Marketing and Marketing Automation solutions. netCORE’s enterprise communication suite includes on premise & on-cloud messaging, archiving solutions. With an industry expertise of over 18+ years, netCORE serves a strong base of 3000+ enterprises across industry vertical, like Godrej, HDFC, Kotak, Axis Bank, ICICI Bank, UTI, Facebook, Reliance, Jabong, Vodafone, ITC, OLA, Pfizer, EaseMyTrip, OLX and more. netCORE with its innovative marketing technology delivers 4 Billion Emails a month, creating 6 Billion Customer Connects (email/SMS/voice).
netCORE is headquartered in Mumbai, India with an international presence and has an employee base of 400+ spread across 9 strategic locations. netCORE is India’s leading Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing & Enterprise Communication. One of the largest Marketing Automation solution provider in India, netCORE was established in 1998 by Mr. Rajesh Jain, a dotcom billionaire. netCORE’s digital marketing suite includes Promotional and Transactional Email Marketing, Mobile Marketing and Marketing Automation solutions.
netCORE’s enterprise communication suite includes on premise & on-cloud messaging, archiving solutions. With an industry expertise of over 18+ years,
netCORE serves a strong base of 3000+ enterprises across industry vertical, like Godrej, HDFC, Kotak, Axis Bank, ICICI Bank, UTI, Facebook, Reliance, Jabong, Vodafone, ITC, OLA, Pfizer, EaseMyTrip, OLX and more. netCORE with its innovative marketing technology delivers 4 Billion Emails a month, creating 6
Billion Customer Connects (email/SMS/voice).
netCORE is headquartered in Mumbai, India with an international presence and has an employee base of 400+ spread across 9 strategic locations.
Mr. Kalpit Jain CEO, netCORE Solutions
Kalpit is a Digital Technologist with over 17 years of experience in Digital Marketing and Marketing Automation space. Currently positioned as the Chief Executive Officer of netCORE, he helps drive solid, customer focused results. While product innovation excites him, he is instrumental for architecting netCORE’s email flagship products.
Associated with the company since its inception days, he has been a key contributor in shaping Pre-Sales, Client Servicing, Technology, Operations and Product Development functions. Kalpit has played a crucial role in netCORE's stellar growth from a start-up to a Modern India leader in the Marketing Technology space.
He has always been at the forefront to determine and manage company's strategies and goals to ensure continuous and focused growth of the business. He envisions a global presence of netCORE in the Marketing Technology space through Marketing Automation platform that helps brands deliver exceptional customer experience.