TRADE PROMOTION OFFICE OF THE EMBASSY OF ITALY presents The Italian participation in the AMAZON INDIA FASHION WEEK 2016

Posted by: at 10/14/2016 05:37:00 am

ITALY: THE EXTRAORDINARY COMMONPLACE

                           Fashion Appeals from Shoulders to Heels     
                    
New Delhi, 14 October, 2016: As a part of a two-year campaign of the Italian Trade Commission in India to promote the best of Made in Italy in India (Italy: the Extraordinary Commonplace), the Italian Trade Commissioner of Embassy of Italy, Dr. Francesco Pensabene, in collaboration with Fashion Design Council of India (FDCI) and in association with ASSOCALZATURIFICI (Italian Footwear Manufacturers' Association) and AIMPES (Italian Leather goods Manufacturers’ Association) announces the participation of Italy as “Partner Country” at Amazon India Fashion Week to be held from 12th to 16th October 2016 at NSIC Grounds, Okhla, New Delhi.

A Guest and Designer Sunit Verma
 A Guest and Designer Sunit Verma

A Guest with Chetan Seth
 A Guest with Chetan Seth

A Guest with Manjeet Bhullar
 A Guest with Manjeet Bhullar

Actor Dino Morea and Manav Gangwani
 Actor Dino Morea and Manav Gangwani

Ashish Dev Kapur, Meghana Kapur and Mohit Sawhney
 Ashish Dev Kapur, Meghana Kapur and Mohit Sawhney

Designer Amit GT with Charu Parashar
 Designer Amit GT with Charu Parashar

Designer Varun Bahl and Kalyani Chawla
 Designer Varun Bahl and Kalyani Chawla

Entrepreneur Vikram Baidyanath with a guest
 Entrepreneur Vikram Baidyanath with a guest

Entrepreneur Vikram Baidyanath with a guest
 Entrepreneur Vikram Baidyanath with a guest

Italian ambassador to India Lorenzo Angeloni
 Italian ambassador to India Lorenzo Angeloni

Lorenzo Angeloni (Ambassador of Italy to India),Tommaso Cancellara (Director General, ASSOCALZATURIFICI- Italian Footwear Manufacturers' Association)
 Lorenzo Angeloni (Ambassador of Italy to India),Tommaso Cancellara (Director General, ASSOCALZATURIFICI- Italian Footwear Manufacturers' Association)

Sunil Sethi President FDCI & Mr. Francesco Pensabene, Trade Commissioner to India, Embassy of Italy at the Inauguration of Italian pavilion @ AIFW SS 17
 Sunil Sethi President FDCI & Mr. Francesco Pensabene, Trade Commissioner to India, Embassy of Italy at the Inauguration of Italian pavilion @ AIFW SS 17

Thenny Melija and Neera Nath
 Thenny Melija and Neera Nath

Tommaso Cancellara, Lorenzo Angeloni (Ambassador of Italy to India),Sunil Sethi President FDCI, Francesco Pensabene, Trade Commissioner to India,AND Riccardo Braccialini
 Tommaso Cancellara, Lorenzo Angeloni (Ambassador of Italy to India),Sunil Sethi President FDCI, Francesco Pensabene, Trade Commissioner to India,AND Riccardo Braccialini

Vikram Baidyanath
Vikram Baidyanath

Presenting fashion as the gist of the season, Italian participation in the India Fashion Week 2016 (named: Fashion Appeals from Shoulders to Heels) focuses on 41 top Italian brands of shoes and leather goods, ready to take a plunge in the Indian market based on their strong fundamentals of design, comfort, craftsmanship for which Italian Fashion has been known for around the world. For the shoes Italy will be “on the stage” with Fratelli Borgioli, Deimille, Gianna Meliani, Lella Baldi, Loriblu, Marino Fabiani, Movimenti calzature, Thierry Rabotin,Pakerson luxury shoes hand made since 1923, Rangoni Firenze, Walter Pignataro, and, in the special exhibit “Twelve Shoes. A pair for each hour of the day”, Aldo Bruè, Alma, Baldinini, Fabi, Falc-Voile Blanche, Imac Group, Loriblu, Stonefly, Vittorio Virgili. For leather goods, Italian collection will be represented by Angivenezia, Anna Cecere, Bags’ Hunter by Marco Giorgetti, Benedetta Bruzziches, Boldrini Selleria dal 1955, Bric’s, Castamusa, Corsoundici, Giancarlo Petriglia, Harleq, Interno 24/Re-Design, Monya Grana, Pasotti since 1956, Popcorn Milano-Christian Villa, Soraya Milano, Tecknomonster, V°73 and Leu Locati in a special display “Icons from the past”.

As we know, the Leather & Footwear industry holds a prominent place in the Indian economy given its large social and economic contribution. Italy, with its extraordinary competitiveness in design & marketing capabilities, is all set to penetrate the Indian fashion accessories market.

With the participation at Amazon India Fashion Week – through the organization of the Italian Trade Commission in collaboration and association with the above mentioned bodies - Italy will showcase the finest & latest collection of bags and shoes from selected 41 top Italian brands, now looking to enter the Indian market. The collection of accessories will also be accompanied with special outfits of young designers Alberto Zambelli, Bav Tailor, Davide Grillo, Leitmotiv, selected by Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion). The masterpieces will be displayed at the Italian Pavilion from 12th – 16th October. Moreover, a glamorous & exclusive collection will be showcased at the Italian Fashion show on October 12th.

A round-table discussion highlighting new fashion trends and collections will be organized by the Italian Trade Commission itself on October 14th (11a.m.) to exchange views amongst eminent Italian brands like Braccialini, Cromia, Voile Blanche along with Trend forecasters Mattori and WGSN and key Indian Fashion experts.

With this event Italian Trade Commission of the Italian Embassy in New Delhi aims at creating awareness about Italian brands and their collections in India and aspires to explore new business avenues for Italian companies willing to enter the local market
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