MICHELIN Launches X® GUARD™ radial truck tyre for MASS marketing India

Posted by: at 10/04/2016 05:20:00 am

-               Two Michelin patented technologies introduced for the first time incommercial vehicle tyres in India
-               Made exclusively for India 

India 4 october 2016: MICHELIN, the world’s leading tyre technology leader today launched the MICHELIN X® Guard™ radial truck tyre that is exclusively designed, engineered and made for India.Targeted at the price-sensitive general goods carriers and medium and long haul transporters,Michelin X Guard is a longer-lasting, more fuel efficient,lighter and more robust tyre*.With this new tyre, Michelin is making an entry in the mass market segment of commercial vehicle tyres in India.

MICHELIN Launches X® GUARD™ radial truck tyre for MASS marketing India

MICHELIN Launches X® GUARD™ radial truck tyre for MASS marketing India

Mohan Kumar, Commercial Director, Michelin India said: “The new Michelin X Guard is a demonstration of the commitment of the Michelin Group to bring the most advanced tyre technologies to India. The Indian market is rapidly evolving and to win in this exciting market place, it was important for us to adapt to the customer’s changing needs. Michelin X Guard, built exclusively for the Indian market, is a paradigm shift from the Indian consumer’s view point. This product is a true reflection of the ‘more for less for more' philosophy that combines the best of Michelin proprietary technologies to deliver a high quality product, but at an attractive market price. We expect this product to attract more customers to our brand”.

Michelin is initially deploying limited quantities of this new product in eight states over the coming year, before expanding it to the entire country.

Michelin X-Guard comes with unique technologically advanced features which provide benefits including improved performance, fuel efficiency and safety.Latest material solutions and 3D printing technologies have enabled Michelin to produce a tyre that is 18%* lighter, yet delivers on robustness and returns better performance on tyre mileage and fuel efficiency. The two Michelin patented technologies that have been leveraged for the first time in India to create X Guard are:-

1.     InfinicoilTechnology™:One key to the performance of X Guard is Infinicoil Technology™. This technology,which is used in high-end Michelin truck tyres, has been adapted in the Indian context to fortify the tyre from inside, helping it become a robust but much lighter tyre. 

2.     RegenionTechnology™: This patented technology enables the tyre to self-regenerate its tread, meaning new grooves appear as it wears out. This technology helps X Guard to deliver enhanced grip over the life of the tyre and boost tyre mileage significantly. 

Pricing and availability
The MICHELIN X® Guard™ radial truck tyre is priced at INR 18,500(including tube, flap and taxes) and is available through the authorised Michelin dealer network in Andhra Pradesh, Gujarat, Haryana, Karnataka, Maharashtra, Madhya Pradesh Telangana and West Bengal.

*Compared to Michelin 10.00R20 XZY3 tube type tyre, under Michelin recommended driving conditions and terms of usage

About Michelin

Michelin, the leading tyre company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tyres, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve the mobility industry. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 111,700 employees and operates 68 production facilities in 17 countries which together produced 184 million tyres in 2015. (www.michelin.com) 
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