eBay’s Abhimanyu Lal takes charge as KartRocket’s Chief Business Officer

Posted by: at 9/27/2016 05:49:00 am

Chandigarh, 27thSeptember, 2016: 
KartRocket, which offers an end to end eCommerce solution to help SMEs set up their online presence, has announced the appointment of its Chief Business Officer, Abhimanyu Lal. Prior to this, Abhimanyu was at eBay India for 8 years and most recently Headed the Category Management function. He also headed the Marketing and Strategy functions for eBay India at different points. Abhimanyu was also the Business Head for eBay Philippines and eBay Malaysia.

eBay’s Abhimanyu Lal takes charge as KartRocket’s Chief Business Officer


Abhimanyu’s experience spans areas such as business growth, category leadership, marketing and strategy. Post eBay, Abhimanyu co-founded Twyst, a startup that helped small retailers retain and engage their customers more effectively.

Speaking on having Abhimanyu join KartRocket, Gautam Kapoor, Chief Operating Officer, KartRocket said, “We are excited to welcome Abhimanyu to KartRocket. With his vast experience in accelerating business growth and expertise in SME oriented products, he will help us in scaling the KartRocket and ShipRocket business and identifying avenues for expansion. Abhimanyu brings a deep understanding of the eCommerce market in India and is also passionate about helping Indian Small & Medium Enterprises become Digitally enabled. He is a great addition to the team and we look forward to working with him to grow our platform.”

Abhimanyu elaborated “eCommerce in India is evolving at a very rapid pace and it’s an exciting time to join a high growth startup like KartRocket. KartRocket and ShipRocket along with Kraftly solve challenging and real world problems for SMEs and make it seamless for them to set up a transactional online presence. I’m really excited to be a part of this young and dynamic team.”

Abhimanyu further adds, “KartRocket is moving towards becoming a complete eCommerce ecosystem for SMEs and is well positioned to disrupt the ecommerce space with its innovative business model.”

KartRocket has created a platform for Small & Medium Enterprises to set up their online presence, to sell their products to a sizeable customer base. They provide a platform which simplifies online selling for small businesses through their own websites thereby making them digitally enabled.


About KartRocket
KartRocket was launched in July 2013, and offers an end to end eCommerce solution to help SME’s setup their online presence.With a vision to create ‘flea-commerce’ by bringing on-board the long tail of neighborhood entrepreneurs online, allowing them to participate on equal terms in eCommerce; KartRocket aims at bringing more SMEs on the digital platform.
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