Wonderchef reaches out to customers via Colorful kitchen kiosks as DEMO centers in Malls & General Trade
India 15 September 2016: This Diwali, the innovative cookware & appliance brand Wonderchef is expanding its presence in over 5000 outlets across India. Not just this, the brand will be conducting hundreds of DEMOs in all leading malls and neighborhood general trade high-street kitchenware shops. “Consumer Experience is the most important thing for us. The focus for each marketing initiative is on enriching the consumer experience. In our case, the customer is a modern and savvy woman who is looking for trendy and smart kitchenware to go with her style and taste for finer things. She needs to be shown the way Wonderchef has brought colour, style and innovation into Indian Kitchens”, said Ravi Saxena, the Managing Director at Wonderchef.
Chef Sanjeev Kapoor and Ravi Saxena led Company Wonderchef is fast growing as the preferred choice for the Modern and Smart Homemaker. The products are designed to make kitchens stylish & colorful along with providing ergonomically smart and innovative solutions.
Wonderchef is also looking at opening 25 more exclusive stores in Mumbai, Delhi and Bengaluru in the coming 2016 – 2017. This follows the success of initial three exclusive branded outlets, which were part of the pilot project in Mumbai and has created the consumer pull with visibility for the brand for those seeking the touch and feel of Wonderchef’s wide range of products.
Sharing details on the expansion, Mr. Saxena, said, “This Diwali we intend to go all out and let consumers touch n feel the innovative range of new-age cookware & appliances. We shall be holding demos across 20 cities during the forthcoming festive season until Diwali. Chef Sanjeev Kapoor would also be meeting fans and would be spreading awareness on healthy cooking and the importance of healthy cookware and appliances in our daily cooking. The brand will conduct demos in all premium malls across Mumbai, Delhi, Gurgaon, Noida, Navi Mumbai, Thane, Bengaluru, Chennai and Hyderabad”
Wonderchef Home Appliances Pvt. Ltd plans to spread its presence through 5,000-retail outlets & departmental stores network. So far, Wonderchef had an Omni presence across its selling channels including direct marketing, online sales, TV and retailing through dealers and exclusive outlets. The brand is also available online .
Wonderchef is India’s premium kitchenware company born out of the ‘love of cooking’. Driven by passion of making Kitchen the Centre of wellness and goodness in homes, Wonderchef was created by two enthusiasts, Mr. Ravi Saxena and Chef Sanjeev Kapoor in 2009. They believed in kitchen being the 'heart of our home', as it inspires us every day to create lasting memories with the food we cook for our loved ones. This is why the entire range of Wonderchef Cookware and Appliances is a perfect blend of health, taste and convenience that inspires us to 'cook with pride'. Wonderchef products are used in millions of homes in India where healthy and convenient cooking is a part of lifestyle. Selection of products have been specially designed by Chef Sanjeev Kapoor to meet the fine taste of India’s discerning consumers, who now want the best. Wonderchef constantly endeavors to create modern solutions for today’s woman, making it the ‘most loved Kitchenware Company' in India. All products are developed across Italy, Korea, UK, Germany, China, Canada and USA. They are sold to Indian customers across 2000 towns and cities through Retail, Television Marketing, Internet, and via a dynamic channel of over 45000 self-employed, motivated & trained women.