Science of Ayurveda Among Modern-Day Consumers

Posted by: at 9/23/2016 05:30:00 am

Chandigarh, 23 September 2016: Ayurveda is not just a system of medicine but a science of life and longevity. It is as new and valuable to us today as it was in the ancient times. The concept of Ayurveda is based on a combined study of body, mind and soul. It offers wisdom to help people stay vibrant and healthy. Modern times are assailed with various challenges associated with improper diet and demanding lifestyle. In such a scenario, making people aware about the rich legacy of Ayurveda is a solution to their health problems.    

Science of Ayurveda Among Modern-Day Consumers

Dabur India Ltd, the world’s largest Ayurvedic healthcare company, has 130 years of experience as science-based Ayurveda company. The company has been active in formulating various form of Ayurveda medicine that combines modern science as well as traditional heritage of Ayurveda. Dabur aim is to promote Ayurveda among the new generation. The company has launched its entire range of Ayurvedic medicines and ethical products in a new attractive packaging to ensure broad acceptance and appeal.The new look-and-feel is a significant improvement over the old packaging. 

A pioneer in manufacturing & marketing more than 800 Shastroka Ayurvedic medicines especially Ras-Bhasma & Asava-Arishta, Dabur is committed to promote the significance of Ayurveda in modern lifestyle. The focus of Dabur lies how Ayurveda can provide safe, cost-efficient and effective health care for all. In order to popularise Ayurveda across all generations, Dabur has been keen in taking up various events and initiatives professing the mechanism of science-based Ayurveda. Dabur has recently organized a workshop on Ahara, Adhyatma & Asana wherein they showcased the core principles of Ayurveda while processing and manufacturing Ayurvedic medicines, using scientific technology to provide the most effective and quality assured Ayurvedic medicines. 

Health care is a personalised practice under Ayurvedic principles. The nature states that everyone has a unique constitution, or prakruti, that defines his or her physical, physiologic and mental behaviour and disease vulnerability. 

Dabur India Ltd Marketing Head-Ayurveda Dr. Durga Prasad Said: Ayurveda offers great health solutions that help in dealing with today’s demanding lifestyle. Worldwide, people have started to adopt Ayurveda in their lives for holistic well-being. People are increasingly making Ayurveda the perfect system of health knowledge for a healthy lifestyle in today's world. As the world leader in Ayurveda, Dabur has been doing its bit to promote and propagate the benefits of Ayurveda. We have been hosting Health Camps across the country to reach out to the people across India and promote Ayurveda and also serve the needy. Besides offering free health check-ups to people, Dabur will also provide Ayurvedic medicines, investigation and treatment to the poor & needy, free of cost.” Dr. Prasad added.

It is the need of our contemporary times to incorporate science of Ayurveda as a practice to lead a healthy life. According to Ayurveda beliefs, health problems associated with stress, improper diet & seasonal changes can be cured in accord with a person's instinctive behavior or dosha. Ayurveda helps in maintaining an adequate balance of energies that imparts a healthy and well-balanced state of life.
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