India’s biggest all women’s run, organized by Maximus MICE & Media Solutions Pvt. Ltd. under the aegis of United Sisters Foundation, saw women across age groups and from all different strata of society participating in the multi-category run to raise awareness about the importance of a healthy lifestyle for women & issues like breast cancer
Delhi, September 4, 2016: Pinkathon, empowering Indian Women, an initiative to raise awareness about the importance of a healthy lifestyle for women and issues like breast cancer, successfully concluded fourth edition in Delhi on Sunday, September 4, 2016 at Jawaharlal Nehru Stadium, Delhi. More than 9,000 women across age groups and from all different segments of the society participated enthusiastically in the V wash Plus 3 km, Mia by Tanishq 5 km, Sofit Soya Milk 10 km and UN’s He for She 21 km categories. Flagging off the run was super-model, actor, fitness enthusiast avid barefoot runner and Pinkathon founder Milind Soman along with prominent women personalities like RJ Heena from RED FM who expressed their wholehearted supported for the noble cause.
Medical Partner Apollo Hospitals will be providing a Medical tag for every participant Pinkathon Delhi 2016. This medical tag will provide a free Mammogram to all the participants above 44yrs of age & a free medical examination check-up for those who are under 44yrs from Apollo Hospital.
The event running in its fourth Edition in Delhi saw eminent personalities present at the event to support the cause. Some of the noteworthy participants in the run were a group of 30 visually impaired girls and 48 hearing impaired girls running the Vwash plus 3KM/Mia by Tanishq 5km/Sofit Soya Milk 10km distance with enthusiasm. Additionally the run witnessed a squad of cancer survivors who participated in Vwash Plus 3KM and Mia by Tanishq 5km.10 Baby wearing mothers carrying babies just a few months old walked the Vwash Plus 3KM distance. The run had participants as young as 4 months and as old as 84 years.
Commenting on the success of the Pinkathon Delhi, Milind Soman, Founder Pinkathon said, Pinkathon, Empowering Indian Women is more than a Marathon. It is the seed of change. It is the beginning of a movement carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself. We are delighted to have such diverse crowd right from young school students, housewives, corporate, cancer survivors, underprivileged and visually impaired girls participating in Pinkathon at Delhi.
Pinkathon in Delhi has received huge response from corporate sponsors like Ramada Gurgaon Central Bajaj electricals, Mia by Tanishq, V Wash Plus, Sofit Soya Milk ,Nestle, Apollo, Nivea Bisleri Spyci ,Reebok.
Reema Sanghavi, Managing Director, Maximus MICE & Media Solutions Pvt. Ltd and Co-founder Pinkathon said, “Pinkathon is close to my heart. I am passionate about this noble cause of health & fitness for all women. Maximus is proud to organize Pinkathon across cities in India and touching so many lives. It is our leading Intellectual Property. Pinkathon will be organized in 8 cities in India in 2016. I am simply overwhelmed with tremendous response in Bangalore and this will certainly motivate us to do much more going forward.”
Bajaj Electricals pledged to plant 1000 trees to highlight the connection between healthy lifestyle and healthy environment.
About Pinkathon – Empowering Indian Women:
Pinkathon– Empowering Indian Women is an international run only for women. The objective of the event is to encourage women’s health and fitness. Pinkathon also aims to raise awareness about breast cancer, its causes and prevention. Pegged at being the deadliest cancer in women in the country, it is estimated that 1 in 22 Indian women have the lifetime probability of developing breast cancer and the number of new breast cancer cases were expected to rise to 240,000 new cases per year by 2014. Pinkathon is a unique initiative that encourages women to incorporate a fitness programme into their daily lives by promoting simple activities like walking and running. Running addresses most of the top 10 ways to help prevent breast cancer, not only promoting well-being but also raising immunity levels and improving health to help fight diseases like cancer. The key to controlling this disease, therefore, is to create awareness about preventive measures for breast cancer. Pinkathon offers the running distances of V wash plus 3 km, Mia by Tanishq 4 km and 10 km giving each runner an opportunity to run in their comfort zone.
The official website for Pinkathon is (www.pinkathon.in) & Twitter Handle: @pinkathon10km
About Maximus Mice & Media Solutions
Founded by Reema Sanghavi (Managing Director) & Milind Soman (Director) in 2008. Pinkathon – Empowering Indian Women, like all other Maximus events are characterized with their trademark of effective brand communication & fiery enthusiasm. Maximus has been supporting the cause since its inception and working constantly to take it to greater heights. Both Reema and Milind feel very strongly for the cause and have worked diligently to make this a national entity that resonates with the women across India