Mercedes-Benz sets a new benchmark in customer orientation: Inaugurates India’s largest parts warehouse by a luxury car maker and South Asia’s largest training academy

Posted by: at 9/15/2016 06:07:00 am
Dr. Till Conrad, Head-Region Overseas Mercedes-Benz Cars and Mr. Roland Folger, MD & CEO, Mercedes-Benz India,inaugurating the Vehicle Preparation Centre-min
 Dr. Till Conrad, Head-Region Overseas Mercedes-Benz Cars and Mr. Roland Folger, MD & CEO, Mercedes-Benz India,inaugurating the Vehicle Preparation Centre

Dr. Till Conrad, Head-Region Overseas Mercedes-Benz Cars and Mr. Roland Folger, MD & CEO, Mercedes-Benz India,lighting the lamp at the inauguration of VPC-
 Dr. Till Conrad, Head-Region Overseas Mercedes-Benz Cars and Mr. Roland Folger, MD & CEO, Mercedes-Benz India,lighting the lamp at the inauguration of VPC-

The newly built Vehicle Preparation Centre inaugurated at Chakan facility-min
 The newly built Vehicle Preparation Centre inaugurated at Chakan facility

The newly inaugurated VPC facility-min
 The newly inaugurated VPC facility

Use of RFID scanner in the parts warehouse-min
Use of RFID scanner in the parts warehouse

Mercedes-Benz Academy in Chakan becomes South Asia’s largest retail training centre for Mercedes-Benz

·         The Parts Warehouse, the Mercedes-Benz Academy and the Vehicle Preparation Centre(VPC), are three key infrastructural additions in-line with Mercedes-Benz’s future growth plan

·         The Parts warehouse:Spread over 16,500 sq. mt. having a storing capacity of 44,000 parts will improve operational efficiency and enhance spare parts availability for end customers,resulting in higher customer satisfaction

·         Mercedes-Benz Academy: This is Mercedes-Benz’s biggest Integrated Retail Training Centre in the entire South Asia, housed in the current premises

·         ‘Mercedes-Benz Academy’ has a world-class infrastructure of training 225 people per day from across dealerships

·         With more than 15 class rooms and equal number of vehicles, this training centre will be a key strategic expansion for the brand in the Indian market

·         Vehicle Preparation Centre (VPC): This has been created to accomplish Mercedes-Benz’s vision to deliver ‘Zero Defect Customized Vehicles with high Customer Delight’

·         The new VPC has a capacity of stocking 5,700 units; spread over 5 floors and the terrace is also the largest of its kind for a luxury car manufacturer in India

·         The VPC which is located inthe premise of the production facility was created in a record time of just 13 months, with an investment of INR 15 million

·         An exclusive floor is reserved for CBU and invoiced cars for smooth supervision of suchhighly exclusive performance and specialty cars

·         There are 6 vehicle loading lines for 6 different car carriers | A unique inventory management software enhances monitoring the movement of vehicles and maintenance schedules

 ·         Anautomatic Unique Parking Number(UPN)based on model, color, combined with automated boom barriers ensures passage for authorized vehicles; drivers and a digital board displays parking occupancy status

·         Car Modification Centre: Carries out value added jobs like AMG styling, Decal Kits, Specialized car upholstery, Specialized paints, Fitment of Rear Seat Entertainment System, Illuminated Star, Diamond grille, Chrome plates, Alloy wheels fitment

Chandigarh 15 September 2016: India’s largest luxury car manufacturer, Mercedes-Benz, today achieved the double feat of inaugurating the largest Parts Warehouse in the luxury car industry and also setting up the company’s largest retail training academy in South Asia– christened as the Mercedes-Benz Academy.These infrastructure expansions by Mercedes-Benz India are a strong reiteration of the growing relevance of the Indian market and a strategic step towards future readiness to cater to the growth in the sector. The Parts Warehouse and the Mercedes-Benz Academy were inaugurated by Dr. Till Conrad, Head-Region Overseas, Mercedes-Benz Cars at Daimler AG and Roland Folger, Managing Director & CEO, Mercedes-Benz India.

Speaking on the occasion, Dr. Till Conrad, Head-Region Overseas Mercedes-Benz Cars at Daimler AG commented, “India remains one of the bright spots for Mercedes-Benz and this critical expansion of infrastructure and investment in retail training signifies our strong customer centric approach and long-term vision; which underlines our confidence in the Indian market. Mercedes-Benz is not only expanding its world-class infrastructure here in India, but also strategically developing the skill-set of its workforce, ready to capitalize the future growth of the luxury industry. We are glad to support such strategic decisions and are confident,that initiatives like these will make the India growth story more inclusive, making the brand future ready.”

Roland Folger, Managing Director & CEO, commented, “Creating the largest Parts Warehouse in the luxury car segment equipped with state-of-art technological processes, automations and also inaugurating South Asia’s biggest Mercedes-Benz Academy, are significant accomplishments for Mercedes-Benz India. These initiatives are result of our focused customer orientation that will help create a long-term value to our discerning patrons,giving us a competitive edge in this dynamic market. At Mercedes-Benz India,it remains our relentless endeavour to build-on to the strong foundation we have created for the brand,and further develop a sustainable future for our partners and employees.Investing in the infrastructure and also in people is a hallmark of a fundamentally strong brand like Mercedes-Benz, and this strategic decision, will play a pivotal role in our future growth in India.”

Mercedes-Benz Parts Warehouse:

·         The Parts Warehouse is spread across 16,500 Sq. Metres and can accommodate up to 44,000 Stock Keeping Units (SKU’s)

·         It is equipped with LED lights for energy saving with motion sensors

·         Wi Fi provision around the entire
 warehouse for continual connectivity
·         Multi-tier shelving system (G + 2 Levels) with in rack sprinklers in shelving system at every 3 meter

·         10 outbound docks for loading and dispatching the material, 6 inbound docks for receiving materials

·         50+ locations catered through newly built warehouse

·         Modern Material Handling Equipment (MHE) like High Level Order Picker (HLOP), Low Level Order Picker (LLOP) and Reach Trucks (RT)) for efficient operations

·         Spare Parts Automation (SPAN) update to showcase operational efficiency | SPAN 1.0 Wholesale – Spare Parts Automation @ Wholesale

·         Systems designed considering future requirements in warehouse(with efforts towards paperless warehouse operations)

·         World class equipment (RD devices) for operations

·         SPAN mapped with modern MHE’s to improve operational efficiency

·         Warehouse equipped with specialized safety features like VESDA (Very early smoke detection alerts), in-rack sprinklers, Air Handling Unit (AHU), etc.

Mercedes-Benz Academy:

Mercedes-Benz’s Retail Training division has been actively contributing in developing, nurturing and mentoring retail manpower effectively for the last two decades. Be it establishing the in-house Mechatronics School, successfully driving the ADAM Course at Government Polytechnic in Pune, Aurangabad and Government Engineering College Trivandrum, or developing training content creating virtual learning platform for Global Training of Daimler AG. The Retail training has been the backbone of developing manpower required to support future business growth.

Mercedes-Benz India now consolidates its Retail Training division and inaugurates its largest training facility in South Asia, christened as the Mercedes-Benz Academy. The key objective of this academy will be to pursue the cultivation of knowledge and support retail manpower growth. Some of the key highlights of the Mercedes-Benz Academy are:

 ·         Trainings for 225 participants per day at any given time   

·         Combi-bays: 4 Large bays that can accommodate 2 vehicles per bay, 2 small bays that can accommodate 1 vehicle per bay

·         It hosts classrooms, aggregate room and an eLab

Vehicle preparation Centre:

The VPC is created to cater to vehicle storing requirement of Mercedes-Benz India till 2024 and will aid the company’s vision to deliver “Zero Defect Customized Vehicles with Customer Delight.

At VPC, the vehicles are stored, maintained and prepared for dealer dispatches following the stringent VPC guidelines laid down by Daimler. Apart from these guidelines, the system is subjected to Process Audits, Integrated Management System (IMS) Audits and various Inventory Audits. All the vehicles are subjected to stringent checks during take-over from production, periodic maintenance and SVC (Standard Vehicle Check) before dispatching the vehicles to the dealers. Some key highlights are:

·         Use of an Unique Inventory Management Software which eases the monitoring of the movement of vehicles, their maintenance schedules and also this software has features such as Automatic UPN (Unique Parking Number) generation as per model and colour

·         Entry is restricted only to authorized vehicles and drivers through automated boom barriers, digital board displaying parking occupancy status, etc.

·         Automated key storage and vending machine for safety and faster retrieval of required key

·         Automated Conveyor System for Automatic Car Wash Machine which removes human intervention while placing the car in Auto car wash

·         State of the art Underground exhaust extraction system in workshop

·         9 productive bays comprising 5 scissor lifts and 4 two post lifts and a facility to lift Guard vehicles

·         Exclusive storage facility for VPC loose parts, welcome kits for customers

·         A world-class paint booth, paint preparation station for paint repair jobs

·         A supreme car modification centre to carry out value added jobs like AMG styling, decal kits, specialized car upholstery, specialized paints, other fitments etc.

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, GLC and the S 600 Guard a range of other Guard vehicles etc.

The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG GL 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe, AMG GT S sports car and the AMG SLC 43. Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.

‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016, Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of the year. This was followed up with the introduction of the Mercedes-Maybach S600 Guard which is the costliest product from Mercedes-Benz India fleet, yet. Mercedes-Benz also introduced the S400 flagship sedan and also the luxurious SUV GLS 350 d. The quintessential SUV that strengthens the SUV portfolio of Mercedes-Benz is the GLC and this was launched in June. The sixth launch of the year, AMG SLC 43 got launched in India nearly after four months of its international debut with the 43 nomenclature for the first time in India.

The seventh launch is the petrol variant of the highest selling SUV, GLE 400 4MATIC. The versatile GLS 400 4MATIC with a petrol variant now becomes the eighth launch of the year.

Underlining the service excellence achieved in India, the company has also been ranked number one in the prestigious J.D. Power Customer Service Index 2015, among all the luxury brands for the second year in a row. Mercedes-Benz India also registered a historic 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms of sales volumes. Mercedes-Benz scripted historic sales for the 2015-16 Fiscal Year, selling 13,558 units between April 2015 and March 2016. The company has maintained steady sales growth by selling 6,597 units from January to June 2016 period. The brand has won as many as 30 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India this year.

Mercedes-Benz launched one-of-its kind, innovative service programme, ‘My Mercedes-My Service’. With the launch of this programme, Mercedes-Benz aims to completely redefine the after-sales experience by digitizing service process and create an unparalleled benchmark in the luxury car service do-main. ‘My Mercedes-My Service’ programme comprises industry first initiatives like ‘Digital Service Drive’, ‘Premier Express Service’ and innovative ‘Service Products’.
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