Kraftly expects a 3 fold rise this festive season with their latest initiative- ‘The Giftree’

Posted by: at 9/29/2016 05:18:00 am

A one stop destination for all your festive gifting needs! 

Chandigarh, 29th September’16: Starting this season,buying that perfect gift for any festive occasion will no more be a daunting task.To help resurrect the joy of festive gifting, Kraftly, India's leading buy and sell platform for unique products and brands, has introduced a distinctive and special notion ‘The Giftree’-to make gifting easier than before.

Kraftly expects a 3 fold rise this festive season with their latest initiative-  ‘The Giftree’

Kraftly expects a 3 fold rise this festive season with their latest initiative-  ‘The Giftree’

Kraftly expects a 3 fold rise this festive season with their latest initiative-  ‘The Giftree’

Gifting has always been an integral part of every festival or joyous occasion in India. India’s Gift Market is estimated close to $30 Billion dollars. The Indian Handicrafts and Gifts Industry has outgrown its image to evolve into a rapid growing industry with a turnover from US $1.2 million to US$ 1.9 billion in the last decade. 

Everybody loves receiving gifts, but during the hustle bustle of the festivities, buying the perfect gift for your loved ones has become more of a task and less of a thoughtful experience. Keeping this concern in mind, Kraftly has come up with their vibrant product line ‘The Giftree’, to help people rediscover the essence and joy of gifting. The idea is to help buyers set their festive shopping worries aside, by giving them curated collections of gifts for that are perfect for every relation. One of their unique sellers Scrapshala, based out of Varanasi, has special customized products curated out of urban trash and their collection of quirky products is bound to be a head turner. Kraftly has a line of other vibrant and unique sellers like Ba No Batwo, Height of designs, Thug Baba, Intelligent Idiots, The Orange Bicycle, Ishttyle Gully, to name a few, which are based out of Bangalore, Delhi and Mumbai. Giftree will offer a wide range of over 2600 products to browse from, to get your perfect desired gift to meet all your festive needs.

Speaking about ‘Giftree’, Saahil Goel- Co-Founder & CEO, Kraftly said, “While other players in the industry have come up with initiatives such as offering whopping discounts, we decided to come up with our distinctive line of product segment- ‘Giftree’. By bringing in ‘Giftree’, our aim is to give absolute convenience to our buyers by providing them a one stop destination and taking care of all their festive requirements. With a collection of offbeat products made available, we want to eradicate the hardships of deciding what to gift, by making it easier to choose from a variety of categories available.”

That’s not just the end of it. Apart from the festive offerings, Kraftly has some uniquely curated collections of products suiting each individual personality (like for beer lovers, bikers, music lovers, Geeks, Nature Lovers etc), special Occasions (for Hens Party, Bachelors Party, Baby Shower etc), Regular occasions (birthdays, anniversaries) and festivals(Holi, Rakhi, Diwali, Christmas etc). The collections vary for men, women as well as children. 

On this occasion, Akshay Ghulati, Chief Business Officer, Kraftly commented, “As we are nearing towards the festive season, everyone looks out for the the best of the best. We at Kraftly wanted to come up with something unique to offer to our customers, and thus introduced this new product line- Giftree. Our festive collection will see exciting line of products under apparels & home decors. Shoppers will be able to choose from a wide range of products & we are excited to provide our customers with the best this season”.

Kraftly has managed to secure its position in the market by offering quality products as well as by rendering efficient services. So choose from a variety of beautifully detailed and elaborate creations, categorized for different personalities. And gift the desired product to your loved ones and bring back the emotions to life.

About the company:
Kraftly is India's leading buy and sell platform aimed at enabling discovery of unique products and emerging brands. It has a differentiated catalogue of products and currently boasts around 25000+ shops and millions of listings. Kraftly aims at having the widest catalogue in the unstructured lifestyle categories and to enable the widest distribution for its sellers across all demand platforms. Kraftly’s vision is to democratize ecommerce for millions of independent brands, homepreneurs and small retailer who are currently unserved by the ecommerce ecosystem in India. 

Kraftly’s parent company – BigFoot Retail Solutions Pvt. Ltd. was co-founded by Saahil Goel, Gautam Kapoor & Vishesh Khurana in July 2012. The company’s flagship SaaS eCommerce enablement product, KartRocket was launched in July 2013, which offers an end to end eCommerce solution and help SME’s to setup their online presence. ShipRocket is also a part of BigFoot Retail Solutions, which is India’s first automated shipping software which lets the e-tailers manage, process and ship multi-channel orders from one place.
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