Del Monte launches new Mayonnaise campaign; promotes versatility of the condiment

Posted by: at 9/07/2016 02:05:00 am

New Delhi, 7th September, 2016: Addressing the growing demand for mayonnaise fueled by the QSR culture, Del Monte, one of the leading retail mayonnaise brand in the country has launched its new marketing campaign - ‘Del Monte Mayo - Works every time’.

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 Aloo Tikki_Del Monte
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 Bread Pizza_Del Monte
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 Hoarding_Del Monte
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Veggie Wrap_Del Monte

In this fast-paced environment, life throws up different kinds of challenges everyday – From the daily struggle over school tiffin ideas to planning the menu for an upcoming party at home; from satisfying your mid-night cravings to rustling up something quick for those early morning flights; from planning a weekend surprise for your loved ones to just figuring out the solution for the leftovers in your refrigerator.

The delicious taste and versatile nature of new Del Monte Mayo range ensures that consumers now have something to help them in the above situations because Del Monte Mayo Works Everytime - with any kind of food, anytime of the day. It demonstrates the role each of these variants can play in the lives of today’s new age-women - be it homemakers or working professionals – helping them come up with easy solutions for their daily food challenges.

Elaborating on the campaign and the Mayonnaise segment, Mr. Yogesh Bellani, CEO, FieldFresh Foods Pvt. Ltd said,

“Mayonnaise is the fastest growing category in the condiments space in India and has seamlessly found place for itself in the Indian kitchens as an alternative to butter, ketchup, cheese and now is being extensively used in almost all types of meals. Our new campaign – “Del Monte Mayo – Works Everytime” highlights the versatility and delicious taste of the Del Monte mayo and its role in our fast-paced lives. “

Speaking on campaign Mr. Indrajeet Bose, Executive Creative Director, Wunderman International said “Our briefing session included a tasting of Garlic Bread made with Cheesy Garlic Mayo, which tasted like it had been ordered from an Italian joint. Del Monte mayo elevates everyday food, giving it restaurant-like appeal. And that too, in a jiffy. It comes in real handy whatever the situation - be it rustling up a quick morning meal or a tasty snack for surprise visitors. This led to the creative rendition that whatever life throws at you, Del Monte Mayo works everytime.”

Del Monte will be running the mayonnaise campaign in Delhi/NCR that will be spread across major mediums such as print, outdoor, radio and digital. To create awareness around the usage and pairing of mayonnaise, Del Monte will conduct on-ground activation through extensive sampling and recipe brochures across all major retail outlets.
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