Mumbai: 11th August, 2016: The spirit of excitement at ORRA has tasted renewed vigor, this time having won at the Retail Jeweller Awards 2016. The awards add to the legacy of the brand winning multiple awards time and again such as The Most Innovative Jewellery of the year (2008), Retail Transformation Award (2009), Best Platinum Jewellery of the year (2010, 2012, 2013, 2015) amongst others at this annual event, which is touted to be one of the most prestigious awards for the Gems & Jewellery industry, as it recognizes and honors the talent that sets benchmarks and new trends in the Indian jewellery industry.
ORRA won the award in two categories i.e. Blogger’s Choice Award (Non- Vivah) and Best Platinum Sales Manager National. In the Bloggers Choice (Non- Vivah) category the astounding and finely crafted diamond earrings inspired from the royal Jharokhas, a true testimony to the a full testimony "Pink City" of Jaipur won the hearts of the wonderful panel of blogger judges which included Zubi Ansari (http://www.velvetimagination.in/), Prerna Sinha (http://www.maaofallblogs.com/), Parinita Agarwal (https://shivangireviews.com/) and Anusha Iyengar (https://iyengaranusha.wordpress.com/).
Commenting on the win, Mr. Vijay Jain (CEO and Director – ORRA) said, “We are elated at having won in multiple categories of the Retail Jeweller Awards this year. At ORRA, we strive for constant innovation in the designs that we explore. With each piece made distinct from the other, our aim is to ensure that we create designs that are able to work in perfect sync both with traditional and modern sensibilities as well as give a sense of uniqueness to the consumer. Just a week ago I had photographed this beautiful Jharokha piece with Archana; but little did I know it would win such a prestigious award! What is particularly gratifying is that we won the Blogger’s Choice Award (Non- Vivah) as this new category has opened up to those with an expertise beyond the jewellery industry per se and allowed for new perspectives.”
Going forward ORRA aims to continually work in the path of contemporary designs that appeal to the aesthetics of the modern woman of India. Customers can visit any of the 32 stores across 24 cities to experience these along with a variety of designs that suit their tastes and preferences. Patrons can also log onto www.orra.co.in and experience the fine craftsmanship and delicate designs.
About ORRA:
ORRA is one of India's finest jewellery retail chains, having spread its glow with 32 stores across 24 cities. It has been at the forefront of design leadership and product innovation with 5 global design centres in Tokyo, Hong Kong, Antwerp, Mumbai and New York.
ORRA’s designs are handcrafted to perfection by master craftsmen who have inherited the centuries year old legacy of jewellery making. ORRA has a host of collections set with brilliantly cut diamonds. While Belgian diamonds have been ORRA’s specialty, the addition of 22kt gold jewellery in 17 of its stores makes ORRA a full service jeweller, offering its customers a feel of the best designs and a total shopping experience.
Solitaires are available in varied cuts and sizes. Innovation is the key to success and is proven right with the introduction of the ORRA Crown Star, a 73 facet solitaire v/s the regular 57 facets. These facets are aligned in perfect proportion to provide maximum brilliance. The accuracy with which the diamond is cut gives it an unmatched brilliance.