The well-received D-SLR since its launch earlier this year is once again a proud recipient for one of the highest European technology and photography honours
New Delhi, 30 August, 2016 – Nikon India, the 100% subsidiary of Nikon Corporation Tokyo, leaders in imaging technology is pleased to share that the Nikon D500, the flagship DX-format D-SLR, is an honoured recipient of the European Prosumer D-SLR Camera 2016-2017 award presented by the European Imaging and Sound Association (EISA).
This accolade makes it the third major award the D500 has received this year, the initial two being TIPA Awards 2016 Best APS-C D-SLR Expert award presented by the Technical Image Press Association (TIPA), and the Red Dot Award: Product Design 2016 that was sponsored by Germany's Design Zentrum Nordrhein Westfalen.
“We are extremely thrilled to receive the prestigious EISA Award. Nikon has always been known for delivering the best technological capabilities to customers. At Nikon we continue to set new benchmarks in the world of photography and winning this award testifies not only Nikon’s commitment but also reinstates that Nikon cameras are the best in each category,” said Kazuo Ninomiya, Managing Director, Nikon India Pvt. Ltd.
“It brings immense delight to be recognized for the design, build and technology for action photography in Nikon D500. Nikon cameras are conceptualized with the most suitable designs to ensure user-friendliness and address all the requirements of both the amateur photographers and enthusiastic professionals,” said Sajjan Kumar, Senior Vice President- Corporate Sales & Strategy, Nikon India Pvt. Ltd.
· Summary of EISA comments on the Nikon D500 as the recipient of the European Prosumer D-SLR Camera 2016-2017 award
Nikon’s flagship DX-format digital SLR camera, the D500, which delivers high-speed continuous shooting at approx. 10 fps*1, is perfectly suited for action photography. Its powerful 153-point (99 cross sensors) AF system provides precise subject acquisition, particularly with moving subjects. A newly developed DX-format sensor, with an effective pixel count of 20.9 million pixels, gives superb image quality, and, with a maximum standard sensitivity of ISO 51200, the D500 is especially good for shooting in low light. Build quality and handling are superb with a large, bright viewfinder and tilting rear touchscreen display. The ability to record 4K video and Nikon’s new SnapBridge connectivity rounds off a hugely impressive digital SLR.
*1 Approximate frame rates for a fully charged EN-EL15 Rechargeable Li-ion Battery, using continuous-servo AF, a shutter speed of 1/250 s or faster, and with other settings at default values
EISA is the unique association of roughly 50 major photo, video, audio, home theatre, and mobile electronics magazines from 20 European countries. Each year, EISA chooses the best products released in Europe over the past year from a number of categories of imaging, audio and mobile devices. More information on EISA is available at www.eisa.eu
About the NIKKOR brand
NIKKOR (http://www.nikkor.com) is Nikon's brand of photographic lenses. The NIKKOR name arose from adding "r", a common practice in the naming of photographic lenses at the time the name was established, to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.
In July 2016, Nikon announced its milestone achievement of 100 million in total production of NIKKOR lenses for Nikon interchangeable lens cameras.
Nikon's line-up of lenses for cameras with interchangeable lenses currently consists of more than 90 types of lenses, including ultra-wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced camera with interchangeable lenses. More information and contents on NIKKOR lenses is also available with the NIKKOR & ACC app.
About I AM | MY NIKKOR
Every photographer has a story to tell. Enter a world shaped by the creative vision and expression of Nikon photographers. Visit I AM | MY NIKKOR (mynikkor.com) to be inspired by their passion and adventures, and let NIKKOR connect you with the culture of photography.
About Nikon India
Nikon India distributes markets and services the complete range of Nikon imaging products, the newly introduced Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX, the Nikon 1 camera system, a range of NIKKOR lenses & accessories. With offices in Mumbai, Kolkata, Bengaluru, Delhi and Gurgaon, Nikon is strengthening its Sales & Services network all across India. The company has established total of five Nikon owned Service Centres (5 Branches), 32 ASCs (authorized service centres), 60 Nikon Collection Centres and over 4500 dealer base for complete service & support of Nikon customers. Nikon has also set up over 120 COOLPIX and D-SLR zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras, Nikon 1, an elaborate range of NIKKOR lenses and Nikon Sport Optics.
Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi-conductors, Industrial equipment and specialized in optics as well. Nikon technologies are active not only in Nikon’s core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.