Empire Group enters into FMCG Business, launches “ONE MORE” snacks
Posted by: Clara Fernandes at 8/25/2016 12:48:00 am
New Delhi, 25th August 2016,
India’s one of the fastest growing business groups Empire Home Appliances Private Limited has entered into FMCG sector with the brand name ONE MORE. Empire Group has a legacy of founding and operating successful brands like Maharaja Whiteline, Electrolux, Kelvinator and GEM Appliances in India under the able leadership of Mr. Harish Kumar.
One more snacks Bikaneri Bhujia
One more snacks Chatpat Mix
One more snacks Heeng Jeera Chana
One more snacks Heeng zeera Peanut
One more snacks Khatta Meetha
One more snacks moong Dal
One more is an amazing brand which offers a variety of flavors in ready to eat food segment. It is providing successful, innovative, tasty and healthy products to the customers who are always in search of new taste. One more offers a wide range of namkeens, snacks, biscuits, wafers and sweets at pocket friendly price and packaging as per the Indian customers’ preference.
Ms. Anita Kumar, MD of ONE MORE commented “we are with Indian consumers for more than 4 decades in kitchen appliances segment. With good knowledge of consumers behavior, their preference, increasing demand and desire for new taste in snacks we have launched ONE MORE which caters to masses and gives them a choice to buy a healthier, tastier product at a better price. We have created a good dealer and distributor network for product penetration so that it can be easily available to the customers. We have covered north India and are now planning to reach other parts of the country. Our target is to be in top 4 brands in this segment by year 2020".
One More Marketing Head Mr. Rahul Sharma has shared company marketing plan and said that company has panned out 360degree campaign for north India to create stronger brand awareness and gain the targeted market share. As festive season is coming so company is all set to launch range of festival gift hampers which will cater to all customer segments. Company will be creating a lot of buzz on digital and offline media etc. and will also be promoting the brand through other e-commerce platforms.
These products are manufactured in fully integrated state of art unit with latest technology and machinery which are of international standard. One more has a well-qualified, skilled and experienced production team and the processes are truly technology oriented without any human touch which makes products more healthy, safe and durable. One more has a strong presence in Haryana, Rajasthan, Delhi, Chandigarh, Uttar Pradesh, Bihar, Bengal & Jharkhand, soon will be available in another states also.