Birla Sun Life Mutual Fund launches SIP Campaign To Bolster Retail Investments

Posted by: at 8/10/2016 03:04:00 am

‘Sabse Important Plan’ to drive preference for SIPs

Help investors realize diverse goals through single approach

New Delhi, August 10, 2016: Birla Sun Life Asset Management Company Limited (BSLAMC), a part of Aditya Birla Financial Services Group, and investment manager for Birla Sun Life Mutual Fund (BSLMF), announced the launch of ‘Sabse Important Plan’, a goal-based investment campaign to drive awareness, and preference for Systematic Investment Plan (SIP) among retail investors. Offering investors in-depth information on how to identify and realise their long term goals, the campaign discusses the ins and outs of investing and choosing their ‘Sabse Important Plan’ .i.e. Systematic Investment Plan. 

Birla Sun Life Mutual Fund launches SIP Campaign To Bolster Retail Investments

BSLMF’s ‘Sabse Important Plan’ marks the fund house’s foray towards to a goal-based solution approach. A. Balasubramanian, Chief Executive Officer, Birla Sun Life Asset Management Company Limited says, “Over several discussions with investors and distributors across more than 30 cities, I got the sense that customers are increasingly looking for a solutions, and not necessarily a product. It left me thinking about the scope for Mutual Funds to be redefined through bundled approach to easily provide solutions to consumer needs. Systematic Investment Plan emerged as the obvious go-to.” 

2015 was a stellar year for the Indian market. As DII flows exceeded that from FIIs, domestic mutual fund investment contributed Rs 3,000-3,500 crore to equity market from Systematic Investment Plans (SIP) alone. The retail investor’s return to equity and financial savings instruments is an early sign of his financial maturity. This can be taken up notches by extending his time spent in the market, driving disciplined, incremental step-ups to his investment, and developing his outlook to long-term wealth creation. BSLMF’s ‘Sabse Important Plan’ uses a goal-oriented approach to SIP investments to encourage these behaviours. 

“Our ‘Sabse Important Plan’ effort complements the larger objective of the Mutual Fund Industry to grow customer base, and enhance retail participation. Although SIP registrations have been on the rise, there is not only great scope for growth, but also greater scope to strenghten persistency,” says A. Balasubramanian.

BSLMF’s ‘Sabse Important Plan’ uses a host of communication vehicles for reach and interactivity across investor and distribution touchpoints. The campaign uses a unique microsite to provide wealth creation, tax saving and savings solutions to customers depending on their life stage and goals by allowing them to invest in mutual fund schemes through SIPs. This can be used by distributors and investors alike to execute SIPs easily with a single consolidated monthly payment which gets apportioned to various schemes as per the investor’s risk profile. The surround strategy includes on-ground activation, flash mobs, direct emailers across audience clusters and branding across BSLMF’s national network, supported by social and digital engagement and call-centre integration.

To know more, please visit, and follow updates from Birla Sun Life Mutual Fund @BSLMF on Twitter, and 

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

About Birla Sun Life Asset Management Company Limited

Established in 1994, Birla Sun Life Asset Management Company Limited (BSLAMC), investment manager for Birla Sun Life Mutual Fund, is a joint venture between the Aditya Birla Group and Sun Life Financial Inc, a leading international financial services organisation from Canada. Birla Sun Life Mutual Fund is the fourth largest Fund house in India based on domestic average assets under management as published by AMFI for the quarter ended June 30, 2016. An impressive mix of reach, a wide range of product offerings across equity, debt, balanced as well as structured asset classes and sound investment performance has helped the company garner over 3.1 million investor scheme accounts as of June 30, 2016. BSLAMC offers investors a range of comprehensive investment options, which includes diversified and sector specific equity schemes, hybrid funds and a wide range of debt and treasury products. Its offerings also include Portfolio Advisory Services for High Net worth Individuals as well as offshore funds for Non-Resident Indians. Company Information: Birla Sun Life Asset Management Company Limited (Investment Manager for Birla Sun Life Mutual Fund)One India Bulls Centre, Tower 1, 17th Floor, Jupiter Mill Compound, 841, S.B. Marg, Elphinstone Road, Mumbai - 400 013. Tel.: 4356 8000. Website: CIN: U65991MH1994PLC080811

About Aditya Birla Financial Services Group

Aditya Birla Financial Services Group (ABFSG) ranks among the top 5 fund managers in India (excluding LIC) with an AUM of INR 181,916 Crore as on 30th September 2015. Having a strong presence across the life insurance, asset management, private equity, general insurance broking, wealth management, broking, online personal finance, housing finance, pension fund management and NBFC, ABFSG is committed to serve the end-to-end financial services needs of its retail and corporate customers. ABFSG is in the process of seeking a licence from IRDAI for launching health Insurance business in a joint venture with MMI Group of South Africa. For the year ended 31st March 2015, ABFSG reported consolidated revenue from these businesses at Rs. 7,926 Crore and earnings before tax of Rs. 849 Crore. Anchored by about 11,500 employees and trusted by over 7.4 million customers, ABFSG has a nationwide reach through 1,350 points of presence and about 112,000 agents / channel partners. For more information, please visit

About Aditya Birla Nuvo Limited

Aditya Birla Nuvo is a USD 3.6 billion conglomerate with leadership position across its businesses. Its Financial Services business (including NBFC, Housing Finance, Life Insurance, Asset Management, Health Insurance, General Insurance Advisory, Private Equity, Broking, Wealth Management and Online Money Management) ranks among the top 5 fund managers in India. Its Telecom venture, Idea Cellular, ranks among the top 3 cellular operators in India. It is a leading player in Linen, Agri, Rayon and Insulators businesses. ABNL has recently ventured into the Solar Power businesses. It has also received an in-principle approval from RBI to set up a Payments Bank in joint venture with Idea Cellular. Aditya Birla Nuvo is a part of the Aditya Birla Group, a USD 41 billion Indian multinational. The Aditya Birla Group is in the league of Fortune 500. Anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities, the Aditya Birla Group operates in 36 countries across the globe. Over 50 per cent of its revenues flow from its overseas operations.

About Sun Life Financial Inc, Canada 

Sun Life Financial is a leading international financial services organisation providing a diverse range of protection products and wealth products and services to individuals and corporate customers. Sun Life Financial has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2016, the Sun Life Financial group of companies had total assets under management of $861 billion. For more information please visit Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF. 
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