Prateek Dwivedi, Founder of Europe-Based AdBooba is Eyeing to Expand in India

Posted by: at 3/24/2017 06:33:00 am

New Delhi, March 24, 2017: Prateek Dwivedi, a serial entrepreneur, lifestyle affiliate marketer, and founder of Europe-based ‘AdBooba’, is eyeing to expand company’s footprints in India. AdBooba is a unique platform for traffic generation and management system to help in advertisers in driving more traffic to their sites via various channels such as pop-ups, social media pages, and more.
AdBooba is providing real-time stats, smart geo-targeting options, conversion tracking, URL tracking tokens, and all the advanced options needed for setting up and running a profitable campaign. It also enables advertisers to blacklist a certain publisher/traffic source that isn’t converting well.
“Affiliate marketing is an art, and once you master it, you can really grow leaps and bounds. Having said that, there’s a lot of money to be invested on paid ads, and learning how to create a sales funnel, and convert your visitors into sales isn’t an easy job to say the least. Back in those days, I’ve seen some miracles of 5 figures a night, but on certain occasions, lot of my money has gone down the drain in crappy campaigns as well - so it’s all about finding the balance to run and sustain a profitable CPA campaign” says Prateek Dwivedi, Founder of AdBooba.

Prateek Dwivedi, Founder of Europe-Based AdBooba is Eyeing to Expand in India

Prateek Dwivedi, Founder of Europe-Based AdBooba is Eyeing to Expand in India

At present, Prateek is also working on some private contract-based assignment in Bollywood industry, and is further looking to expand his client base in India, as well as other parts of the globe in 2017. During his current trip of about two months in India, Prateek would be meeting young aspiring Internet marketers, affiliate marketers, blogging and startup enthusiasts in the country and addressing them at various events including as Desi Bloggers World Meetup during April in Delhi and Mumbai, and even visiting a few colleges in and around Mumbai.

AdBooba, has emerged as one of the fastest platforms for driving targeted traffic for publishers, delivering over 5 Billion impressions, and 100M impressions, resulting in over 10k conversions, across 16 countries so far.

Being an Indian by origin, once Prateek started making some money with CPA offers, he soon explored various options available in Internet marketing field, and expanded his horizons, and after gaining years of experience in the field, he finally launched “AdBooba”. Over the years, Prateek has been exploring various opportunities to make money through Internet Marketing, and has evolved as a specialist in driving various forms of traffic for publishers.
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Roca and We are Water foundation successfully concludes #NoWalking4Water Campaign on World Water Day

Posted by: at 3/24/2017 06:32:00 am

New Delhi, 24th March 2017: On the occasion of 25th World Water Day, the ‘We Are Water Foundation’, an initiative of Roca continues to globally spread awareness through its social media campaign #NoWalking4Water. The We Are Water Foundation promotes the campaign #NoWalking4Water to raise awareness on the hours spent and long walks endured by millions of women and children in collecting water. Supporting the global campaign, Roca brought the #NoWalking4Water campaign to India last year.

An awareness drive was organized in India on Facebook and Twitter this year to create awareness about the cause where interested participants collectively pledged for #NoWalking4Water. The activity delivered over 15 lakh impressions and over 2.3 lakh engagements on Facebook as well as over 17000 conversations on twitter were generated with over 1.3 cr reach.

Roca and We are Water foundation successfully concludes #NoWalking4Water Campaign on World Water Day

Roca and We are Water foundation successfully concludes #NoWalking4Water Campaign on World Water Day

Roca and We are Water foundation successfully concludes #NoWalking4Water Campaign on World Water Day

To further propagate the cause, audiences were encouraged to participate in a photo call activity which encouraged audiences to take a picture with a 20 litre drum cutout and share it on social networks along with the hashtag #NoWalking4Water to show their support to the cause.

Commenting on the initiative, Mr. KE Ranganathan, MD, Roca Bathroom Products Pvt Ltd. said, “Access to water is every human’s right. With this campaign #NoWalking4Water our endeavor is to throw light on the importance of adequate water resources. Roca, with a century-old legacy of innovation in the bathroom space, is delighted with the response we received from participants in India.”

About We Are Water Foundation

The We Are Water Foundation has two key goals. The first is to promote awareness and encourage debate among the public and organizations on the need to create a new culture for water, to enable the equitable development and sustainable management of the world's water resources. The second is to carry out a whole host of actions to counter the negative effects of the lack of adequate water resources. The foundation's fields of activity include involvement in infrastructure, education, health and research, concentrated in the world's most deprived areas.

About Roca 
"Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà (Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with presence in more than 170 markets in the five continents. For more information, visit ”

For further information, please contact:
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5 offbeat V Resorts destinations that will leave you spellbound

Posted by: at 3/24/2017 06:31:00 am

Dreaming of an all Inclusive escape to faraway offbeat locations? Let us help you out with that! V Resorts have a range of experiential holiday packages. Go through our collection of destinations and choose the perfect package to suit your budget, schedule and taste. The properties are built to suit local environment, set amidst greenery, with large balconies and sit-out areas to enjoy nature. With the zest to tread the path less travelled, you can take on the role of a discerning traveler and enjoy the hidden gems in India. Here's a list of top 5 offbeat holiday destinations of V Resorts that is sure to cajole you.

1. V Resorts Aravali Silence Lakend - Thirteen kilometre from Udaipur, perched on top of a rolling hill, with a great view of the Lake Badi is V Resorts Aravali Silence Lakend Udaipur. Its great location - several kilometres from the main city – makes it an ideal place to unwind. Watch the sunset, sipping your favourite brew in the pool, cycle around the hills and green patches with the lake by the side, go riding or just sit and introspect in peace in the sit-out overlooking the Badi Lake. Step out to discover the charms of Udaipur, the Lake City.

Duration                               :02 Nights & 03 Days
Resort                                  : V Resorts Aravali Silence Lakend
Address                               :Nathawato ka Guda, Lake Badi, Udaipur (Rajasthan) INDIA, Pin code : 313001
Package Cost                      : INR 5,500/- Per Person on Twin Sharing Basis
                                           : INR 3,600/- Per Extra Person
                                          : INR 2,500/- Per Child (5yrs to 12yrs)

2. V Resorts Ramgarh - Find your muse at V Resorts Ramgarh, which is surrounded by the captivating snow-capped ranges of the Himalayas. There’s something in the enchanting views of the mighty mountains — and the striking peace and solitude — that sets the creative juices flowing. Relax on the terrace, take in the warmth of the sun, browse through the magazines in the in-house library or sip a juice in the gazebo. Who knows, the scenic setting might just inspire the writer in you.

Duration                                  : 02 Nights & 03 Days
Address                                   : MallaRamgarh, Ramgarh, Nainital, Uttarakhand 263137, India.
Package Cost                         : INR 5,500/- Price Per Person on Twin Sharing Basis
                                               : INR 2,500/- Price Per Extra Adult
                                              : INR 1,800/- Price Per Child (05yrs to 12yrs)

3. V Resorts Utsav Camp Sariska - Discover an unknown, enchanting part of Sariska. At V Resorts Utsav Camp Sariska, which is part of our premium Black collection of exquisite holiday destinations, you are up, close and personal with nature. The resort lies in Rajasthan's Tehla village at a side of the Sariska National Park that is magnificent in its isolation. Here you will find farmlands, bushes and hills. Close by is the 1,200 sq km national park. Not far away are historic forts, lakes that double up as superb birding destinations and several nature trails.

Duration                                : 02 Nights & 03 Days
Address                                 : Near Tehla bypass road, village Tehla, Distt. Alwar, Rajasthan, India
Package Cost                       : INR 9,000/- Price Per Person on Twin Sharing Basis
                                             : INR 3,500/- Price Per Extra Adult
                                            : INR 2,500/- Per Child (05yrs to 12yrs)

4. V Resorts BanniKhera Farm Rohtak - Less than two hours from Delhi, V Resorts Rohtak gives you a fascinating glimpse into village life. Sprawled across 10 acres in a Haryana village off NH-10, the resort is situated amid farmlands, far away from the anxiety-laden fast pace of city life. Here, go for a tractor, camel or bullock-cart ride; visit a fascinating herbal farm; relax by the in-house pond; get your hands dirty on a potter's wheel, take a curated village tour and have a traditional meal made of freshly procured vegetables and grains.

Duration                               : 01 Night & 02 Days
Sector                                  : V Resorts BanniKhera Farm Rohtak
Package Cost                      : INR 2,800/- Per Person on Twin Sharing Basis
                                           : INR 1,000/- Per Extra Person
                                           : INR 800/- Per Child (5yrs to 12yrs)

5. V Resorts Sattal - It’s a dreamy, enchanting world, surrounded by fluffy clouds, pine trees and the sparkling green waters of Sattallake. A great hill station just six hours from Delhi, V Resorts Sattal is perched prettily on the highest peak, and will mesmerize your senses. So, relax in a hammock, sip the locally made rhododendron juice and immerse yourself in the pages of your favourite book.

Duration                               : 02 Nights & 03 Days
Address                                : 10, Surya Gaon, Sattal Lake, Suriyagaon, Nainital, Uttarakhand 263136.
Package Cost                      : INR 6,500/- Price Per Person on Twin Sharing Basis
                                            : INR 2,500/- Price Per Extra Adult
                                           : INR 1,800/- Price Per Child (05yrs to 12yrs)






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Jealous 21 announces “Free Jeans Day”for the first ever time in India

Posted by: at 3/24/2017 06:30:00 am

~ 25th&26th March, 2017 | 11am to 2pm~

March 24, 2017: Jealous 21, an exclusive women’s denim brand for the young contemporary girls from the house of Future Lifestyle Fashions, brings India’s first ever Free Jeans Day on the 25th and 26th of March 2017 at stores in Mumbai, Bangalore, Delhi and Chennai. The campaign is the biggest apparel experiential event, designed for the new-age trial generation.

This is the first time in India that a brand will be seen carrying out an unique digital campaign on a large scale where they are inviting girls to try out their latest collection. With this initiative, Jealous 21 is giving an opportunity to the girls to get a first-hand experience of its products andbuild a strong bonding with the brand.
Jealous 21 announces “Free Jeans Day”for the first ever time in India

Jealous 21 announces “Free Jeans Day”for the first ever time in India

Jealous 21 announces “Free Jeans Day”for the first ever time in India

Jealous 21 revolutionized the jeans market for women by launching “Hipfit Jeans” that fits every body type of Indian women. There are 3 hip sizes for every waist size. Hottie for slim hips, Hourglass for regular hips and Bootilicious for curvier hips.To complete the look, Jealous 21 also offers a wide range of fashionable tops in their Spring Summer ’17 collection – Boho Chic, Indigo Diaries and Floral Fantasy.

Rahul Gupta, VP Jealous 21 says, we are adapting a radically different approach for our customers to get connected and experience the brand at our cost, by giving them free jeans for trying our product. This is going to certainly create a new benchmark in the fashion industry.”

Chief, Marketing of FLF brands, Shibani Mishra says, “Free Jeans Day is conceptualised to create a day that the girls will look forward to every year and celebrate being confident and comfortable in their skin. This first ever event of its kind aims at creating a buzz in social media, drive footfalls to the store and generate trials, all at once.”

For participating in the campaign, girls have to follow a simple procedure where they have to register on Jealous 21 website or Facebook to get their exclusive invite with a unique code, to visit the store. At the store, the girls have to take a selfie wearing any Jealous 21 garment and upload it, tagging @jealous21 and #freejeansday on Instagram or on Facebook and take away a free pair of jeans.

About Jealous 21:
Jealous 21, an exclusive women’s wear brand from the house of Futue Lifestyle Fashion Limited (FLFL) revolutionized the jeans market for women by launching jeans that fits every body type of Indian women. Fit is the primary attribute that any women look for when they buy jeans. To get the perfect fitted jeans, the hip and waist size have to be correct. However jeans available in the market use a single hip to waist ratio. That was the real gap, which was addressed by Jealous 21 by introducing a unique concept of 3 hip sizes for every waist size. Hottie for the slim hips, Hour Glass for the regular hips &Bootilicious for the curvier hips.
 Matching the stunning range of denims is an equally stunning range of tops & tees. Oozing with oomph, this brand is designed to infatuate today’s young women.
For further details visit:
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IBM Cloud Helps Pace Automation Ltd. transform local ‘Kirana’ stores into e-tailers

Posted by: at 3/24/2017 06:28:00 am

RetailSmart” powered by IBM Cloud to deliver convenient online shopping experience to ‘Kirana’ store customers across India

Bangalore, 24 March, 2017: IBM (NYSE: IBM) and Pace Automation Ltd., a leading ‘Solution as a Service Company’ announced a strategic partnership to offer ‘RetailSmart’, an end-to-end fully integrated solution that will enable local ‘Kirana’ (unorganized) stores to become ecommerce ready. Powered by IBM Cloud, the solution allows Kirana stores to deliver a convenient online shopping experience to consumers and pay safely using a convenient payment mode (irrespective of the size of the purchase).

IBM Cloud Helps Pace Automation Ltd. transform local ‘Kirana’ stores into e-tailers

According to industry reports, the current number of Kirana stores in India is pegged to be at 15 million*. These stores have been facing tremendous headwinds from the organized retail and ecommerce companies. Attractive product presentations, discounts and cash back offers have led consumers to shop online while saving both time and money through these ecommerce portals. In addition, with the government’s demonetization campaign, it is imperative for Kirana stores to go digital.

To bridge the gap, Pace Automation Ltd. has developed a unique solution, ‘RetailSmart’ on IBM cloud to digitally enable Kirana stores across the country. By implementing the solution, a Kirana store automatically becomes a part of the SmartKirana Network, hosted on IBM Cloud from Chennai datacenter. The network digitally interconnects all Kirana stores in the country. Customers can easily access the network of Kirana stores in the neighborhood via smartphone app on Android available on Google Play Store or a web portal Initially, the service will be available in Karnataka, Tamil Nadu, Kerala and National Capital Region and will be gradually expanded to other states and rural areas via network of distributors.

The solution will also give these stores an immediate access to ecosystem partners in banking, communication, insurance, payment processing and National product data repository. It enables the Kirana stores to:
·         Automate business processes like billing, stock management and accounting with increased efficiency and profitability
·         Receive online orders from customers through a web portal or smartphone app
·         Accept all credit / debit cards, mobile wallets, Aadhar enabled payments or UPI, irrespective of the value of the transaction thus making the transactions Cashless.
·         Put all transactions through the system creating transaction transparency, an integral aspect of GST compliance
·         Provide micro banking and value added services to customers generating additional revenue streams
“The objective of this project is to digitally empower Kirana stores and help them scale business by adding new revenue streams. For this we have tied up with series of partners to create a successful business ecosystem for Kirana merchants. Our target is to bring 1,50,000 local grocery stores to the network in the next three years and allow customers to order their groceries online from the nearest Kirana shop. IBM is our technology partner that enabled us to develop and seamlessly deploy the solution on the Cloud. RetailSmart connects all the Kirana Stores across the country in its network digitally through the communication Ecosystem partner. This project is a win-win for all the stakeholders involved - Kirana stores, Manufacturers and Suppliers of goods and the end use customers” said SG Chandru, Chairman & Mentor, Pace Automation Ltd.
Mukul Mathur, VP, Global Business partners and CSI, IBM India/South Asia said, "We are excited about partnering with PACE in their efforts to digitize the unorganized Kirana stores and transform them into organized retail, leveraging the IBM Cloud and Cognitive solutions. IBM cloud is open by design, offering a set of tools, flexibility and agility that helps organizations of all size and developers to easily translate their innovative ideas into technical solutions and business models. This tie-up is an extension of IBM’s commitment to the ecosystem and a great example of how our joint solutions reach deep into the SME segment making the vision of Digital India real.”
Powered by IBM Cloud, the solution is fully integrated end-to-end consisting of a custom -built hardware, an intuitive application software, backend / payment processing engines. A physically separated disaster recovery system ensures business continuity.
PACE has also developed and implemented several solutions on IBM cloud across verticals for retail sector. ServeSmart is the flagship solution of PACE to automate the operations of restaurant retail business and has automated Café Coffee Day (CCD) operations in 2004 when they had just 90 outlets which has grown to 1800 plus outlets today. PACE now provides 'ServeSmart' services to more than thirty five hundred restaurant outlets of various leading restaurants in India. PACE hosts all its solutions on an IBM – IaaS Facility at Chennai and at Singapore to provide disaster recovery and business process continuation.
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Tata Housing celebrates Gudi Padwa with the Cashback Revolution campaign

Posted by: at 3/24/2017 06:25:00 am

~Exciting cash back offers on dream home projects in Mumbai and Goa~
~Valid till 29 March 2017~

Mumbai, 24 March 2017: Tata Housing – one of the leading real estate developers in India, welcomes the festive season with the sector’s first-of-a-kind Cashback Revolution campaign, announced today across projects in the western region. Customers can avail exciting cash back offers to the tune of INR 10 lacs on their dream homes at Amantra in Kalyan, Arrosa in Bhandup, Aveza in Mulund, Serein in Thane and Rio De Goa in Dabolim.

Tata Housing celebrates Gudi Padwa with the Cashback Revolution campaign
Introducing the campaign to homebuyers across the city and region, Rajeeb Dash, Head – Corporate Marketing, said, “We wish our customers and homebuyers a very happy and prosperous new year.  Gudi Padwa signifies new beginnings, and with this special campaign we are excited to help customers turn their home buying dreams into reality.  We believe it is the ideal time and environment to buy a home, whether a first home in lively Mumbai or a holiday home in Goa. The offer has been especially tailored to each of these projects, so customers can enjoy a great proposition at a great value.”

Amantra is a modern, integrated township by Tata Housing currently offering Kalyan’s first designer residences in collaboration with Urban Ladder, starting at INR 0.70 crore. Aveza in Mulund is an iconic residential development signifying a gateway between the Mumbai and Thane districts, starting at INR 1.90 crore. Serein in Thane, India’s first wellness homes, will offer residences starting at INR 1.56 crore. Arroza in Bhandup offers state-of-the-art residences starting at INR 1.61 crore. For further details on the campaign, visit  tata housing home page.

About Tata Housing:
Tata Housing is a closely held public limited company and a subsidiary of Tata Sons. It is the first corporate to pioneer the concept of real estate development in India. It is widely recognized for quality construction, ethical and transparent business practices and timely delivery of properties. It has a pan-India and international presence with demonstrated capabilities in Construction, Engineering, Commercial / IT parks, Housing and Township development. It is known for international standards of design and green sustainable developments.
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First Edition of News18 India Chaupal Witnesses Significant Debates with the Biggest Newsmakers

Posted by: at 3/24/2017 01:34:00 am

New Delhi, March 24, 2017: With a vision to create a platform to discuss and debate the issues that affect the common man, News18 India successfully concluded the first edition of the News18 India Chaupal on 17th March 2017. The event saw a confluence of India’s top politicians, policy makers and Bollywood celebrities where they came together to discuss their perspective of India’s vision and contemporary issues that our nation faces.

The distinguished guest list included top faces of the government Nitin Gadkari and Ravi Shankar Prasad, Piyush Goel, Rajyavardhan Singh Rathore, Manoj Sinha, Rajeev Shukla, Mukhtar Abbas Naqvi, Rajiv Pratap Rudy; prominent politicians Digvijay Singh, Randeep Surjewala, Sanjay Rajoura; youth leaders Kanhaiya Kumar and Saket Bahuguna; celebrities Vidya Balan, Mahesh Bhatt, Srijit Mukherjee, Manoj Bajpayee, Tapsee Pannu; TV actors Arjun Bijlani, Hina Khan, Tanya Sharma; musicians and singers Ehsaan Noorani, Shilpa Rao, Subir Malik and Mohit Chauhan.

From ‘Highway par BJP’, ‘Acche Din’ and ‘Ram Leher se Badi Modi Leher’ to ‘Congress ka Haath kis ke Saath’ and ‘UP se kya Seekha’; ‘New India’ and ‘Aur Kitni Azadi’ to ‘Ye kaisi Democracy’, from ‘Filmon mein Heroines ke Acche Din’ and ‘Meri Zameen Mera Aasmaan’ to  ‘Zamana Sufiana’, the flagship event of the news channel witnessed power packed sessions with  thought leaders and top influencers from various fields moderated by top anchors of the News18 India.

Speaking on the occasion, Prabal Pratap Singh, Consulting Editor, News18 India said, “With an aim to encourage positive change through significant dialogue, we curated News18 India Chaupal. We hope that this initiative of ours will bring a positive change in the discourse around topics of not just national importance but to the ones that matter to the common man also. With great pride and happiness I can say that we put the spotlight on the issues that are relevant in the current times.”

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Posted by: at 3/24/2017 01:33:00 am


·         Leading real estate industry body aims to seek government’s support in framing state policies

·         This is the 9 chapter of NAREDCO

Real estate industry body, Naredco has launched its 9th chapter in Punjab with an aim to seek government’s support on regulatory issues and propel the state’s real estate towards growth.

NAREDCO (National Real Estate Development Council), the apex national body for the Real Estate Industry which works under the aegis of Ministry of Housing & Urban Poverty Alleviation.

NAREDCO already has a presence across 8 states in the country including Delhi, Maharashtra and Karnataka capturing some of the prime real estate metros. The newly launched chapter has membership from 15-20 leading and local development firms.

Commenting on the launch of Punjab chapter, Mr. Parveen Jain President NAREDCO said, “The launch of Punjab chapter reinforces the need for the group of development firms to come together to raise local issues and regulatory concerns through a national platform. The Punjab chapter aims to help resolve local issues, initiate dialogue with the state as well as the national government to remove the uncertainties of the state’s real estate sector. We continue to get tremendous support from local as well as national level development firms in implementing the very objective of the chapter”.

Punjab’s real estate has seen correction in prices post demonetisation. The state’s market has transformed into a buyer’s arena as people are now preferring greater transparency in property transactions. Punjab is also one of the states in the country to have placed an interim Real Estate Regulatory Authority post framing the rules of a Real Estate (regulation and development) Act.

State offers some good options of real estate investments. Cities such as Amritsar, Ludhiana, Jalandhar, Mohali & Chandigarh offers good investment potential.


National Real Estate Development Council (NAREDCO), the apex body of real estate sector, under the aegis of Urban Development, Ministry of Housing and Urban Poverty Alleviation, Govt. of India. Shri M Venkaiah Naidu, the Hon’ble Minister of Urban Development, Housing and Urban Poverty Alleviation, is its Chief Patron and six Joint Secretary level officers from Central Govt. and Central PSUs are on its Governing Board. Housing and Urban Development Corporation (HUDCO), National Housing Bank (NHB), National Building Construction Corporation (NBCC), DDA, LIC HFL, PNB HFL, HDFC, Cement Manufacturers Association besides leading developers like DLF, K Raheja, Hiranandani, Tulip Infratech, Sobha, Prestige, Shriram Properties, Tata Housing, Dewan Housing Finance, etc are the Key Members of NAREDCO. Objectives of NAREDCO interalia include promotion of housing and real estate sector in India and inculcate transparency and accountability for the benefit of the customers. NAREDCO and its State Chapters work in close cooperation with Central and State Govts. to achieve above objectives.
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