Spotted: Sonakshi Sinha in Aurelle By Leshna Shah Jewellery For Force 2 Trailer launch

Posted by: at 9/30/2016 02:44:00 am

India 30 September 2016: Actress Sonakshi Sinha  was recently spotted wearing earrings from Aurelle by Leshna Shah during Force 2 Trailer Launch recently.

Spotted: Sonakshi Sinha in Aurelle By Leshna Shah Jewellery For Force 2 Trailer launch

Spotted: Sonakshi Sinha in Aurelle By Leshna Shah Jewellery For Force 2 Trailer launch
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Celebrating Vivaha 2016 comes to Pune with Festive Collection

Posted by: at 9/30/2016 02:24:00 am

India 30 September 2016: Weddings in India are grand and elaborate affairs, filled with lights, colours, joy and splendor but shopping for it could be a giant task. A wedding dress serves as a totemic garment, symbolic of a major event in life. Celebrating Vivaha is back to fulfill all your trousseau dreams and to make your wedding a dreamy affair with its new collection.​

The exhibition is on the 1st and 2nd of October @ The Westin Pune Koregaon Park from 12 am - 7 pm.

Celebrating Vivaha 2016 comes to Pune with Festive Collection

Entrepreneur Tarun Sarda
 Entrepreneur Tarun Sarda

Gangore
 Gangore
Johri By Amaze Jewels
 Johri By Amaze Jewels
PC Totuka & Sons
 PC Totuka & Sons
Shine By Amita Solanki
Shine By Amita Solanki


With an array of designers exhibiting their latest collections, the exhibition makes shopping a relaxed and fun filled affair. Some of the prominent names who have made a special collection keeping in mind the trends that will rule the Wedding season are  Designer Amita Solanki, Nisha Ajmera, AARI, Gangore, Johri By Amaze Jewels, Mehta Brothers Jewellers, Badalia Gems Jewellers, Kothari Jewels, Golecha's Jewels by Vijay & Sandeep, PC Totuka & Sons to name a few.

Tarun Sarda, CEO, Celebrating Vivaha exclaimed "We got an overwhelming response for the exhibition in tier 2 cities, as we saw a lot of buyers coming in to shop in all our exhibitions. We are now gearing up for the Wedding season; where in lots of designers are coming up with new trends in their creativity".

Celebrating Vivaha is a 2 day event is from 1st October to 2nd October 2016. This event showcases products like high end brands related to clothing, precious jewellery, trousseau packaging, cosmetics, honeymoon destinations, astrology and numerology etc. in the Wedding & Bridal industry. This event has an interesting mix of designer ensembles from different states which not only added variety but also made wedding shopping a pleasurable and convenient experience for the visitors.

Besides clothing, the exhibition also boasts accessory designers, footwears, photographers etc that complete the whole paraphernalia as far as weddings are concerned.
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World Alzheimer’s Day Early Treatment Only Way to Delay Dementia Progression: Doctors at Columbia Asia Hospitals, Ghaziabad Advocate Need for Greater Awareness

Posted by: at 9/30/2016 02:14:00 am

Alzheimer’s most common in people over 65 years of age; but some people in their 40s & 50s are also affected

Early medical intervention only way to slow down the effect of the disease

Ghaziabad, 30th Sept 2016: Is any of your elderly relative showing signs of cognitive decline such as difficulty in completing their daily tasks, forgetting their daily medication, confusion about time or place or failing to remember recent incidents? If yes, these might be symptoms of Alzhemier’s that must neither be ignored nor considered a normal part of ageing.

World Alzheimer’s Day Early Treatment Only Way to Delay Dementia Progression: Doctors at Columbia Asia Hospitals, Ghaziabad Advocate Need for Greater Awareness


Alzheimer's is the most common form of dementia, the general term for memory loss and other intellectual abilities serious enough to interfere with daily life. It is a progressive disease that starts with mild memory loss and gradually progresses to a state where the patient loses the intellectual and cognitive ability to carry on conversations and perform normal daily tasks.

While medical science is yet to develop a cure for the disease, clinical intervention can help delay the effect of the disorder to a large extent.

As we observe Alzheimer’s Awareness Month, doctors at Columbia Asia Hospital, Ghaziabad advocated the need for greater awareness about the condition, the need for raising awareness about it and helping create an environment of dignity for the people living with it. They advocated the need for patients to be brought to a specialist immediately after the onset of symptoms so that the cognitive decline can be arrested.

“When it comes to Alzhemier’s or other forms of dementia, the common mistake people make is to consider the symptoms a normal part of ageing. While Alzheimer’s is a disease that affects the elderly, it is certainly not a normal sign of progressing age. Most do not seek medical help until the patient loses a lot of cognitive and intellectual ability. In later stages, an Alzheimer’s patient may not just fail to recognize her family members, but may also endanger herself as she loses intellectual capability as well. Alzheimer’s is a difficult condition for which we are yet to develop a cure. However, if medical intervention is made in the early years of its onset, the progression of the disease can be slowed down, and the onset of advance stage can be delayed. This can mean a lot for such patients as well as their family members,” said Dr Neeraj Agarwal ,Consultant  Neurology, Columbia Asia Hospital, Ghaziabad

September 2016 is the fifth global World Alzheimer’s Month, an international campaign to raise awareness and challenge stigma around the most common form of dementia that afflicts millions of people across the globe.
The awareness campaign in India must focus on educating people to seek medical help in the early stages, immediately after the onset of the symptoms. There is also a lot of misinformation and stigmatization associated with the condition which needs to be addressed. We also need to sensitize people to the difficult condition of these patients and help create an environment of dignity for them.
“Another important fact to be highlighted is the possibility of early onset of this condition. While majority

of people with Alzheimer's are aged 65 years and above, a small portion of them can develop early onset Alzheimer's, which starts manifesting as early as the 40s or 50s. Research has shown that early medical intervention can help stabilize or slow down the progressive decline in cognition, function and behavior in the patients,” said Dr Neeraj Agarwal

Alzheimer’s Disease doesn’t just affect the patient but has serious impact on the emotional well-being of his/her family which goes through a traumatic experience. The theme for World Alzheimer's Month 2016 is ‘Remember Me’ under which people are being asked to share their favourite memories, or memories of a loved one on social media with the hashtags #RememberMe #WAM2016.
It is essential therefore to remain alert to any symptoms of cognitive or memory loss even if you are still to touch the 60 year mark.

About Columbia Asia Hospitals Pvt. Ltd.
Columbia Asia Hospitals Pvt. Ltd. is the only company in India to utilize 100% foreign direct investment (FDI) route in the hospital sector.
About Columbia Asia Group of Companies
The Columbia Asia Group is owned by more than 150 private equity companies, fund management organizations and individual investors. The group currently operates eleven facilities in India and has presence in Ahmedabad, Bangalore, Gurgaon, Ghaziabad, Kolkata, Mysore, Patiala and Pune. The company also operates hospitals in Malaysia (11), Vietnam (3), and Indonesia (3). The Indian management operations are managed from its office in Bangalore.
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Columbia Asia, Ahmedabad, Advises Against the ‘Sugar Rush’ During the Festival Season

Posted by: at 9/30/2016 02:11:00 am

·         With Gujarat being having highest number of people living with diabetes in India, doctors advise restraint
·         Overeating sugar can lead to heart disease, besides other metabolic conditions

Ahmedabad, 30th September 2016: Sugar is a symbol of celebration for the world, but in Gujarat, its daily use has led to a surge in lifestyle-related diseases. While most people associate it with obesity and diabetes, few realize that it is also a risk factor for heart disease. Columbia Asia, Ahmedabad, has taken an initiative to make people aware about the adverse effects of excessive consumption of sweets.

Columbia Asia, Ahmedabad, Advises Against the ‘Sugar Rush’ During the Festival Season


Dr.Joyal shah(MBBS, MD, DM-CARDIOLOGY), Columbia Asia hospital, Ahmedabad says, “The first thing people need to know is that added sugar is simply not a necessary part of the diet. In fact, if we totally cut white sugar out, we will all be healthier. Sugar can be found naturally in carbohydrate-rich food such as fresh fruits and milk. These provide essential nutrients to our body, and do not have any adverse effects on the body, if they are consumed in the quantities they are meant to be eaten in. Our body can do very well with just natural sugars. However, daily consumption of additional sugar found in processed foods like candy, cookies, cakes, soft drinks, fruit drinks can affect the body adversely.”

In the National Health Profile 2015 by Central Bureau of Health Intelligence under the Ministry of Health and Family Welfare, Gujarat topped the list with the most number of patients with diabetes and hypertension. As per the health profile report, the number of people living with diabetes in Gujarat stands at 1, 61,578 which is 20.5% of the total 7, 87,435 population screened.

“Hypertension and diabetes are both risk factors for heart disease. In Gujarat, a number of our traditional foods have sugar. However, we also have a number of traditional foods that don’t. We should focus on eating these on a daily basis. Also, our sedentary lifestyle needs to change, to ensure better heart health. Sugar directly enters the blood, causing insulin to get secreted. Insulin helps blood sugar levels stay even in the body. Constant increase in sugar level can cause an imbalance in the metabolism, because the body may find it hard to keep secreting insulin leading to Type 2 diabetes— a risk factor for the heart,” says Dr.Joyal shah(MBBS, MD, DM-CARDIOLOGY), Columbia Asia hospital, Ahmedabad

A guideline report published by the World Health Organization (WHO) recommends that children and adults should limit daily intake of free sugars (white, table sugar as well as honey and gur) to 10% of total energy intake, and further says that reduction to below 5% per day can reap additional health benefits, besides preventing tooth decay.

Tips to reduce sugar intake: 
Keep a check on how many sweet things you put into the mouth every day—if you add 2 teaspoons of sugar to your tea, count that, along with sweets you consume. This will give you an idea of how much you eat.
Choose a few pieces of dry fruit for dessert, but don’t overdo it, as these are calorie dense.
Try and switch to green tea so you avoid taking in any sugar.
When offered sweets, take just one, no more.
Avoid adding sugar in the main meal.
If you feel a sugar craving, eat a fruit instead.

About Columbia Asia Hospitals Pvt. Ltd.                                                                                            

Columbia Asia Hospitals Pvt. Ltd. is the only company in India to utilize 100% foreign direct investment (FDI) route in the hospital sector.
About Columbia Asia Group of Companies The Columbia Asia Group is owned by more than 150 private equity companies, fund management organizations and individual investors. The group currently operates eleven facilities in India and has presence in Ahmedabad, Bangalore, Gurgaon, Ghaziabad, Kolkata, Mysore, Patiala and Pune. The company also operates hospitals in Malaysia (11), Vietnam (3), and Indonesia (3). The Indian management operations are managed from its office in Bangalore.
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Deepika Padukone and Myntra champion self-belief in their new brand campaign for All About You

Posted by: at 9/30/2016 02:01:00 am

-          Campaign emphasizes the brand’s ‘You are your biggest strength’ philosophy

Bangalore, September 30, 2016: Bollywood actor and fashion icon Deepika Padukone’s fashion brand for women, ‘All about you’ in association with Myntra today launched its first brand campaign highlighting its core philosophy. Centered on the theme – ‘You are your biggest strength’ and can conquer anything when ‘you are with you’, it celebrates an individual’s personal strength as she takes on personal and professional challenges in life, devoid of all external influences. 

Deepika Padukone and Myntra champion self-belief in their new brand campaign for All About You


The words- ‘feminine’, ‘romantic’ and ‘carefree’ encapsulates the essence of ‘All About You’ and is inspired by the style of Deepika Padukone and celebrates the modern femininity of Indian women. The new campaign illustrates how one can conquer any predicament in life when “you are with you.” The TVC takes you through the lives of three young women who take on professional and personal situations with an unconventional spirit of inner strength. Battling uncertainty and fear at the beginning, each of them take a moment to be on their own and eventually gain strength from within to overcome all external odds.


The commercial:
The TVC begins with Deepika herself, who is seen in a contemplative mood just minutes before delivering a talk. She takes a pause to believe in herself, leaves out the script and confidently walks to the stage and delivers her speech from heart. The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata, just before opening the door to her classroom, she waits a second to be herself and goes on to take a wonderful class, conquering her students’ hearts on the very first day. The third story is of a young girl in Goa, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life, we see her going through ferry and then she meets the guy, she takes a moment to just believe in herself again and proposes the guy. All the three stories are interwoven together to form the beautiful narrative.

The film is directed by Amit Sharma, and the soulful music composed by Abhishek Arora weaves together the three beautiful stories with the lyrics aptly complementing the theme of the ad, especially the lines, “tere saath hai tu.”

Link:
https://www.youtube.com/watch?v=vFDm9MG5LKk

Speaking on the occasion, Bollywood Actress and fashion icon, Deepika Padukone, said, “I am as excited as I was at the time of launching ‘All About You’ last year. I have been deeply involved with AAY from design to execution and being part of the brand’s first TVC was an exciting and emotional experience. The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.
Gunjan Soni, Chief Marketing Officer and Head, International Brands Business, said, “Today’s fashion buyers do not compromise comfort for trend. With apparels being increasingly considered as a powerful medium of expressing oneself, personalized fashion is slated to be the next big thing. The new campaign, crafted around Deepika’s fashion philosophy ushers a seamless connect with the youth. We are delighted to join her journey in creating fashion which does not diminish but nurtures an individual’s style statement. “
‘All About You’ is a brand for the modern Indian women who want to follow fashion at their own terms. It symbolizes clothes that bring back the romanticism, with flowy silhouettes and pastel colours. The brand is inspired by the style and elegance of Deepika Padukone and believes in celebrating the panache and grace of every woman. The collection comprises both western wear and ethnic wear to give complete wardrobe choices to the young women of today. The collection encompasses sophistication and casual every day wear to allow women to experience the brand at different occasions and moods. The designs have been co-developed by Myntra’s in-house design talent and design agency DBS. . 

Creative Credits
Creative Agency: McCann – Mumbai
Direction: Amit Sharma 
Production House: Chrome Pictures
Duration of the TVC: Digital- 2 min, Cinema- 60 sec and TV- 40 and 30 sec

About Myntra
Myntra is India's leading platform for fashion brands and a pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.
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REVLON COLORSTAY – ‘color that commits’

Posted by: at 9/30/2016 01:47:00 am

~ America’s No.1 long wear product range ~

Bengaluru, 30 September 2016: Leave no occasion unturned! For weddings, festive celebrations and beyond, choose Revlon ColorStay Range. Choose ‘no touch-ups’ with this 24 hour long wear makeup range! Prepping for the festive season could be a little demanding and exhausting. From attending multiple family gatherings, wedding celebrations to being the perfect host, one needs to sparkle and shine through it all.

REVLON COLORSTAY – ‘color that commits’

REVLON COLORSTAY – ‘color that commits’

REVLON COLORSTAY – ‘color that commits’

REVLON COLORSTAY – ‘color that commits’


For those who are riding high on the matte trend, go for ColorStay Whipped Crème Makeup – a next generation patented whipped crème formula that is light weight and comfortable as well as balances skin for a flawless look, leaving it feeling silky smooth with soft matte finish! Looking for something innovative? Pick ColorStay 2-in-1 Compact Makeup and Concealer, a perfectly-paired cream makeup with complementing cream concealer. It blends makeup seamlessly to an even, semi-matte finish that lasts.

Add that extra zing to your persona with ColorStay One – Stroke Defining Eyeliner Kajal. A precise and easy to use eyeliner Kajal it is infused with the new gel structure formula. It enhances the shape of the eye in just one stroke and does not smudge, smear or fade so take your pick from 8 vibrant shades in blues, greens, black, browns, purple and greys. Be the cynosure of all eyes with ColorStay Shadow Links that work magic with your peeps. Add a hint of drama with a range of flattering colors like Gold, Gunmetal, Peacock, Plum and more.

Still searching for that perfect lipcolor that offers right color and doesn’t feather or fade? Revlon ColorStay spoils you for choices with ColorStay Overtime lipcolor. It keeps color comfortable for up to 16 hours and requires no touch up even after meals. Not only does it deliver the shiniest shine but is also enriched with 99% moisture, Chamomile and Soy Extract that keeps lips feeling smooth and nourished. For that glorious pout, pick from the three hot new shades - Unending Red, For Keeps Pink and All Night Fuchsia.

For your nails, choose Revlon ColorStay Gel Envy Nail Enamel, a high performing gel lacquer, enhanced with a blend of acrylic polymers that boosts shine. With optical brightening pearl essence, fabulous pay off, ultra-smooth and glossy finish, it creates maximum color dimensionality. Try out the recently launched shades – Lucky Us, Berry Treasure, 2 of a Kind. Don’t forget to coat it with the new Revlon ColorStay Gel Envy Diamond Top Coat. The toughest top coat that delivers a salon quality manicure with shatter proof strength, resistant wear and diamond like shine!

From subtle to sexy, go touch-up Free! COLORSTAY! #ColorThatCommits!

About Revlon
Revlon was the first International Color Cosmetics brand to be launched in India in 1995. It is today, a global cosmetics, hair color, hair care, body sprays, fragrances, skincare, and other beauty and care products, company. Started with an alliance between Modi-Mundipharma PVT Ltd. (a joint venture between the Umesh K. Modi Group of India and Mundipharma Group of Switzerland) and Revlon of USA, MODI-Revlon came into existence. The company’s vision is to establish Revlon as the quintessential and most innovative beauty company in the world by offering products that make consumers feel beautiful. Revlon believes that its global brand name recognition, product quality, R&D, innovation and marketing experience has enabled it to create an eminent position in the leading global consumer brands segment. Revlon’s Consumer segment global brand portfolio includes Revlon® color cosmetics, Revlon ColorSilk® hair color and Charlie® fragrances. Revlon has been shaping and adding value to the lives of modern, sophisticate, chic and contemporary Indian women for more than two decades now and with an assortment of innovative and technologically advanced products, Revlon bring forth an amazing range of international cosmetics, skincare, toiletries as well as fragrances to offer a complete beauty solution across the country.
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MAX FASHION LAUNCHES REGIONAL CASTING ROUND FOR MAX ELITE MODEL LOOK INDIA 2016 IN NEW DELHI

Posted by: at 9/30/2016 01:45:00 am

30 September, 2016, New Delhi: 
MAX , India’s largest fashion forward brand today launched the fifth regional round of MAX Elite Model Look India 2016 in New Delhi. After two successful years of Elite Model Look Contest in India, one of the world’s most prestigious modeling platforms, MAX brings the 3rd edition of MAX Elite Model LookIndia 2016, that will give a once in a lifetime opportunity to aspiring male and female models to showcase their unique personalities and talent to the jury comprising of India’s top fashion and modeling celebrities.The two winners will represent India internationally and stand a chance to win an exclusive contract with Elite and become an international supermodel. The female model who wins the international Elite Model Look Contest will also receive cash prize of € 1,50,000 while the male model gets € 50,000.

MAX FASHION LAUNCHES REGIONAL CASTING ROUND FOR MAX ELITE MODEL LOOK INDIA 2016 IN NEW DELHI

MAX FASHION LAUNCHES REGIONAL CASTING ROUND FOR MAX ELITE MODEL LOOK INDIA 2016 IN NEW DELHI

MAX FASHION LAUNCHES REGIONAL CASTING ROUND FOR MAX ELITE MODEL LOOK INDIA 2016 IN NEW DELHI

MAX FASHION LAUNCHES REGIONAL CASTING ROUND FOR MAX ELITE MODEL LOOK INDIA 2016 IN NEW DELHI

MAX FASHION LAUNCHES REGIONAL CASTING ROUND FOR MAX ELITE MODEL LOOK INDIA 2016 IN NEW DELHI

MAX FASHION LAUNCHES REGIONAL CASTING ROUND FOR MAX ELITE MODEL LOOK INDIA 2016 IN NEW DELHI

MAX FASHION LAUNCHES REGIONAL CASTING ROUND FOR MAX ELITE MODEL LOOK INDIA 2016 IN NEW DELHI


The modeling contest of the Elite network has become a world renowned event. Every year, Elite Model Look teams travel throughout the world in search of the top models of the future. For the 33rd consecutive year, Elite is organizing the most prestigious modeling contest in the world offering thousands of girls and boys the opportunity to achieve their dream and follow in the footsteps of top models such as Cindy Crawford, Stephanie Seymour, Gisele Bundchen and Sigrid Agren.

Commenting on the occasion, Mr.Vasanth Kumar, Executive Director, Max said “We are proud to bring the 3rd edition of MAX Elite Model Look India that provides the authentic platform for young boys and girls to kickstart their modelling careers. The previous winners of MAX Elite Model Look India are working with top Indian designers and also participating in the country’s most prestigious Fashion Weeks. Our association with the world renowned Elite Model Look, Paris complements Max’s vision of democratizing fashion and giving the Indian models the right exposure to establish themselves in the international fashion industry.The Elite Model Look is the leading Modelling agency from Paris and Max is the main sponsor for Elite Model Look India which is bringing this to New Delhi for the 3rd consecutive year”

Speaking at the event MARC ROBINSON, Fashion Director & Licensee Elite Model Look India said, “It is very important to provide genuine platform like Max Elite Model Look India 2016 for aspiring young boys and girls. The Max Elite Model Look India 2016 is focused at discovering raw talent and fresh faces and the entire contest is conducted in real-time at malls where aspiring contestants, both boys and girls are selected by India’s most prominent personalities from fashion and modelling circuit”.

The New Delhi Regional Casting took place in DLF Promenade, New Delhi on 24th September, 2016 and witnessed a huge turnout of fresh faces and enthusiastic young boys and girls. The jury consisted of prominent Modeling and Fashion Industry celebrities –Marc J. Robinson (Franchisee, Elite Model Look),Elena Fernandes(Supermodel and Bollywood Actress), Sonalika Sahay (Supermodel)and Jamal Shaikh (National Editor - New Media Initiatives, Hindustan Times and Editor - Hindustan Times Brunch). The support from the cheering fans and guidance from the experts turned this contest into a memorable and exciting experience for the young aspiring contenders.The contestants were shortlisted based on criteria like their ramp walk, first impression and photogenic appeal and will now compete in the final selection round in National Casting along with contestants shortlisted from other cities including Chandigarh, Chennai, Hyderabad, Bangalore& Mumbai.

MAX Elite Model Look team is touring 6 cities across India (Delhi, Mumbai, Hyderabad, Chennai, Bangalore and Chandigarh) with six castings which started on 27th August to 1st October to hand pick the best talents and choose the next Supermodel from India. The winners are selected based on their photogenic qualities, their personalities and their natural beauty, but also for their potential to correspond to current fashion trends. At the end of the day, the Elite Model Look jury will choose 16 contestants who will participate in the India’s Final. The ultimate goal is to win a place in the World Final.

Eligibility Criteria:

To take part in Max Elite Model Look India castings, applicants must be:
-          Female between the ages of 16 and 22 - At least 5’7 in or 172cm tall
-          Male between the ages of 16 and 22 – At least 6’ or 183cm tall
-          Of Indian Nationality

Applicants need to come with two recent pictures: a head shot and a full body shot. If they are under eighteen, they have to bring a parental authorization letter. Girl applicants should wear as little make-up as possible and wear something that shows off their figure such as skinny jeans or leggings and a basic t-shirt. Male applicants should wear something that shows off their figure such as skinny jeans and a basic t-shirt and no cap or hat.

Casting Dates:

-          27-08-2016: Hyderabad
-          31-8-2016: Chennai
-          11-09-2016: Bangalore
-          17-09-2016: Chandigarh
-          24-09-2016: Delhi
-          01-10-2016: Mumbai
National Casting

At the end of this India tour, the selected participants will compete in the national casting that will be held on 3rd October in Mumbai. At the end of the National Casting, the Elite Model Look jury will choose sixteen contestants who will participate in the MAX Elite Model Look India 2016 Grand Finale.

About MAX

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 150 stores across 60 cities. The brand plans to have a network of 190 stores in India by the end of FY 16-17.
About Elite World

Elite World is part of the PGM Group, a global talent management company with a focus on fashion services and luxury brands. Along with Elite World, the Group owns Women Management and therefore holds a leading global position in the model management industry.

Elite was founded in Paris in 1972, and has been famous for discovering and launching the career of the most famous models in the world such as Cindy Crawford, Linda Evangelista, Gisele Bündchen and Stephanie Seymour to name a few.

The first international agency to open in China, Elite is nowadays the world’s largest modelling agency network present in the 5 continents with a network of 30 agencies.

Thanks to the opening in 2012 of the NY based agency The Society and the recent acquisition of Women Management, the Group is now leading the model management industry worldwide representing the highest ranking top models in the world such as Adriana Lima, Liu Wen, Kendall Jenner, FeiFei Sun, Ming Xi, Cara Delevingne, Sigrid Agren, Catherine Mc Neil, Toni Garrn, Daria Strokous, Natasha Poly. Along with its women division the Group represents some of the industry’s recognizable men, such as Benjamin Eidem, Florian Luger, Diego Fragoso, Richard Biedul, Tony Thornburg and Janis Ancens through its international men divisions.

The PGM Group also owns La Perla, the Italian high-end luxury brand and the epitome of haute couture lingerie since 1954. To learn more, visit www.elitemodelworld.com

About Elite Model Look

In its long history Elite has shown an uncanny ability to anticipate the needs of the industry, ceaselessly seeking out new and culturally diverse expression of beauty. Each year since 1983 the Elite Model Look contest uncovers dynamic new faces to embody – and even inspire – the trends of the day. Elite Model look is definitely the leading international model search worldwide: it is active in over 30 countries across the world, and attracts thousands of entrants each year. It has discovered top models such as Cindy Crawford, Ming Xi, Sigrid Agren, Constance Jablonski, FeiFei Sun and Gisele Bündchen amongst many other household names. Elite is the only model agency in the world to have such a successful scouting tool as Elite Model Look. Managed entirely in-house, it is the most influential and professionally respected contest in the industry, making Elite stand-out from the crowd. To learn more, visit www.elitemodellook.com.
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