Subhash Somani joins Shemaroo Entertainment Ltd. as Head of DTH business

Posted by: at 2/08/2017 10:47:00 pm

9 February’17, Mumbai: Shemaroo Entertainment Ltd, one of the leading content houses appoints Subhash Somani to head DTH business for the company. Prior to joining Shemaroo Entertainment Ltd, he was working for Videocon d2h as Senior Manager – Content. In Shemaroo Entertainment, he will be responsible for driving the scale of business to next level. He will be primarily looking into Content Strategy, Business Development & Revenue. Also, he will lead & manage strategic partnerships with broadcasters/studios and will be playing key role in new initiatives & launches.

Subhash Somani joins Shemaroo Entertainment Ltd. as Head of DTH business

Subhash Somani has over 7 years of experience in diverse roles in Media & Entertainment sector. In his last tenure with Videocon d2h, he was primarily involved in content acquisition and launch of new value added services (VAS) for d2h platform.

Hiren Gada, Director, Shemaroo Entertainment Ltd said “We are thrilled to have Subhash to lead the way for our DTH business. He is part of the DTH industry since its nascent stage and has deep understanding of the market. With an addition of new perspective and experience in the team, we believe, we will be able to leverage the platform to the fullest.”  

Subhash Somani shared his thought on the occasion, “It’s a delight to be part of Shemaroo Entertainment and head the DTH business. Now when Shemaroo is expanding its DTH services, we plan to leverage the trust value it has created in the partners and consumers. We are at cusp of opportunities for DTH business in the country and with a company that has one of the largest content libraries, I believe sky is the limit.”

Shemaroo Entertainment Ltd recently forayed into DTH business and today stands among the leading players in the industry. The company has tied up with all the DTH players including Tata Sky, Airtel Digital, Videocon d2h and Dish TV. Shemaroo offers a bouquet of VAS services on all the major DTH platforms covering multiple genres. These offerings range from devotional services like iDevotion and Sajda to special service tailored to fulfill the needs of bollywood buffs like Miniplex and Sadabahar Hits. It also includes regional services like Relamchhel and Punjabi Tadka.    

About Shemaroo

Shemaroo Entertainment Ltd (BSE Scrip Code: 538685; NSE Scrip Code: SHEMAROO) is among few entertainment companies that has hallmarked several pioneering efforts with its innovative and out- of-the- box thinking. Founded in 1962, Shemaroo Entertainment Ltd is an established Filmed Entertainment “Content House” in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 3000 titles.

Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. With its partnership with the major telecom operators and other digital media platforms, Shemaroo is at the forefront of the digital age. The company has also tied up with many content providers across the country. The “Shemaroo” brand today is synonymous with quality entertainment in the Indian entertainment eco system. For further Information, please visit

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