Mumbai, 22nd February, 2017:Shemaroo Entertainment Ltd, one of the leading content houses in the country, inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu.
Through this deal, Shemaroo Entertainment’s catalogue of contemporary full length Hindi movies like Sarkar, Black, Ishqiya, Traffic Signal, Bheja Fry 2, and The Dirty Picture can be enjoyed by subscribers of Viu which can be accessed from www.viu.com or by downloading Viu’s Android and iOS apps.
Jai Maroo, Director, Shemaroo Entertainment Ltd said, “OTT services are growing exponentially in India. Given the dynamics of the OTT space, content has become the key driver for subscriber acquisition and growth. We are pleased to join hands with Vuclip’s premium OTT video on demand service. Viu in our ongoing efforts to reach out to the digital consumer.”
Commenting on the partnership with Shemaroo, Vishal Maheshwari, Country Head, Vuclip India said, “Our subscribers see great value in content that is high in quality and freshness. Our content partnership with Shemaroo plays a part in delivering this value to our highly engaged viewers.”
About Shemaroo
Shemaroo Entertainment Ltd is among few entertainment companies that has hallmarked several pioneering efforts with its innovative and out- of-the- box thinking. Founded in 1962, Shemaroo Entertainment Ltd is an established Filmed Entertainment “Content House” in the country, active in Content Ownership, Creation, Aggregation and Distribution with a large content library of over 3000 titles.
Shemaroo is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like the Mobile, Internet, Broadband, IPTV and DTH among others. With its partnership with the major telecom operators and other digital media platforms, Shemaroo is at the forefront of the digital age. The company has also tied up with many content providers across the country. The “Shemaroo” brand today is synonymous with quality entertainment in the Indian entertainment eco system. For further Information, please visit www.shemarooent.com
About Vuclip
Vuclip, a PCCW Media Company, is a leading premium video-on-demand service for emerging markets with 10 million subscribers per quarter. The company’s premium OTT service Viu is currently enjoyed by consumers in Hong Kong, Singapore, Malaysia, Indonesia, Egypt and India. The foundation pillars of Vuclip’s strategy are: premium regional content in 34 different languages from more than 270 top content providers around the world; a personalized and localized viewing experience tailored to users based on deep data analytics; and patented Dynamic Adaptive Transcoding which provides an elegant, unbuffered user experience regardless of device or network.
Vuclip, Inc. and affiliate companies are headquartered in Milpitas, California and have a presence in Singapore, Kuala Lumpur, Mumbai, Delhi, Pune, Dubai, Beijing and Jakarta.