Medimix launches it “Go natural, Go green” road-shows in Goa

Posted by: at 2/28/2017 01:51:00 am
Medimix launches it “Go natural, Go green” road-shows in Goa

February and March will see its brand footsoldiers across the state

Margao, Feb 28th 2017:  Cholayil, leading consumer goods company, and makers of the famed Medimix brand of personal care products launch their “Goa Green, Go natural” road-shows in the state of Goa this week. The campaign by the company will highlight the benefits of using traditional ayurveda in skincare, which is at the core of all products manufactured and marketed by company.

Commenting on the launch of the “Goa green, go natural” campaign, Mr Pradeep Cholayil, MD and CEO, Cholayil Ltd said – “In our overall strategy, people in the state of Goa play a key role. We see this as a huge opportunity to promote traditional Ayurvedic values, which are at the core of our brands. Through this campaign, we will aim to seamlessly bring together the Ayurvedic essence of our Medimix Ayurvedic 18 Herb Classic Soap and the nature-loving people of Goa.

“Made from a base of coconut oil, infusing 18 rare herbs, the Medimix Ayurvedic 18 Herb

Classic Soap is best suited to the climate and lifestyle of the Goan people and tourists alike” , Mr Cholayil added.

About Cholayil

Carrying on the rich tradition of reaching the benefits of natural health care and Ayurveda, Chennai headquartered Cholayil, are makers of the Medimix brand of products, a household name in parts of the country. Cholayil’s Medimix is now the largest selling Ayurvedic soap in the world.

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