India 6 December 2016: Audi, the German luxury car manufacturer, which has continued its growth momentum with an impressive 11192 deliveries to the customers in 2015 marking the 9th successive year of growth for the company, is confident of further growth. This confidence stems from company’s consistent performance since its inception in India.
Audi has been the preferred choice of luxury mobility for car enthusiasts in India. Last year was another year of growth for the company as it remained focused towards its aim to provide the best luxury car buying experience for its customers. Unique initiatives like the Audi Mobile Terminal brought the showroom right to the customer’s doorstep, especially in tier II and tier III cities, where it received a positive response from the customers who are significantly contributing to the transformation of the luxury landscape in India. This coupled with a robust dealer footprint, wide product range and on top of it a very motivated and committed team ensured that its growth is sustainable and its here for the long run.
Buoyant about its prospects in the Southern market, the brand had brought the Audi Mobile Terminal, a portable showroom designed to provide a full Audi experience to customers across Tier II, Tier III cities across India last year and had received exciting response. Complete with car on display, Audi Exclusive Elements and an Audi Lounge, the Mobile Terminal takes the brand to the doorstep of the Audi customer, while showcasing Audi brand values experientially. Besides displaying the cars and Audi accessories, the Mobile Terminal concept serves as a hub for conducting test drives and enables customers and prospects to connect with Audi dealers for enquiries, new bookings and after sales support, in the comfort of the Audi Lounge. The Audi Mobile Terminal is visiting Hubli, Bellary, Mysore, Salem, Tirunelveili, Nagerkoil, Trichy and Pondicherry.
Audi has already established itself as the luxury choice for young achievers, with its progressive design, advanced engineering and innovative customer engagement approach.
The Audi TT Coupe is one of the important cars in Audi’s portfolio of sporty performance cars. A design icon, the Audi TT Coupé embodies dynamics, emotion and technology in their purest forms – in design, the engines, chassis and the innovative operating concept.
Re-engineered for more power, the all-new Audi TT Coupé blends dynamic aesthetics with innovative technology and inspired performance. A design icon, the all-new Audi TT Coupé combines classic TT DNA with that of the legendary Audi Sport models, truly embodying ‘Vorsprung durch Technik’. A pleasure to drive, the futuristic interiors with brushed aluminum inlays, finely stitched leather sports seats, and innovative Audi virtual cockpit truly embody the sportiness, progressiveness and sophistication of the Audi brand and is the perfect car for young and dynamic customers in India.
The National Capital Region contributes significantly to the overall sale of Audi in India. The company has also seen a huge potential in tier-II and tier-III cities across Southern India, where customers are exhibiting an increased appetite for luxury cars and are aware of the product portfolio and quality the brand offers.
The emergence of a more progressive, discerning class from smaller cities such as Mangalore who understand, value and aspire to own a luxury brand like Audi, are significantly contributing to the transformation of the luxury landscape in India.
It is notable that Audi India has presence in Southern India through dealerships in Madurai, Mangalore, Chennai, Coimbatore, Bengaluru, Kochi, Kozhikode, Hyderabad and Vizag.