Square Foot launches ‘Co-extrusion’, an all new range of outdoor composite deck

Mumbai, 23rd November, 2016: Square Foot, a premium flooring company, announced the launch of ‘Co-extrusion’, an all new range of outdoor composite deck. It is a capped wood plastic composite, which means it has an advanced premium shield encasing all four sides around its inner core. The shield and core are extruded together under a very high temperature mold simultaneously, so there are no adhesives or chemicals that are harmful to the environment. 

Square Foot launches ‘Co-extrusion’, an all new range of outdoor composite deck

The core is made from carefully selected recycled material and highly dense recycled hardwood and softwood fibers that allow for greater strength and durability, and best of all its 100% recyclable. 

Gaurav Saraf, Jt Managing Director of Square Foot, said, “We initiated a project to design and formulate the most durable, most attractive, most fade and scratch resistant, most beautiful and most reliable outdoor composite deck in the industry. Co-extrusion deck is a result of our efforts and has emerged as a game changer in the composite decking industry.”

The shield of Co-extrusion uses an advanced engineering polymer to create a formulation which gives the boards protection against: 

Wine, coffee, soy sauce, vegetable oil etc cannot stain the board. Messes can be easily wiped off the surface because the liquid never gets absorbed by the shield, which makes Co-extrusion very easy to clean and low maintenance 

Mildew, Mold, Rotting, Splitting or Cracking: The shield provides an impermeable layer, splitting is not able to occur on the surface of the board, therefore, giving Co-extrusion a longer life span than regular uncapped composites. The shield provides protection from the core of the board and prevents mold and mildew from growing and eating at the board. (Mold could still grow on the surface of the board from standing water, but can easily be cleaned away with a hose and/or broom as it is not growing on the board but on the water) 

Color Fading: The unique formulation of the shield ensures its color stays much longer compared to conventional composite decking. The results of many hours of testing have shown that the color is steadfast and has only shown to have very minor changes in color over many years. 

Painting or Oiling: The multi-chromatic colors are a part of the shield’s formulation meaning that you will never have to paint, sand, or oil again. 

Square Foot’s Co-extrusion deck is completely maintenance free and would come with a 10 year guarantee. The product is launched in 3 colors which are Ipe, Walnut and Teak. The product recreates completely the beauty of natural wood without any hassles of maintenance of the same.

The product is priced at Rs.460/ Sqft +tax +installation.

With over 20 years of experience in creating more than 65 million square foot of sustainable, safe and inspiring flooring installations across India, Square Foot’s solutions has made inroads into retail space, commercial complexes, healthcare & pharmaceutical, hospitality electronics, pharma, educational institutions, manufacturing units, offices and homes.

About Square Foot

Square Foot is the leading retail brand of Classic Floorings and Interiors (I) Private Ltd., offering premium quality floor coverings across a wide array of product categories.  Established in 1995, Square foot has stemmed from the Saraf family business of floors. Its flagship store is situated at Raghuvanshi Mills in Lower Parel, Mumbai.
Square Foot aspires to provide the best in flooring solutions to its esteemed clientele. Today, clients can choose from a large variety of products available readily at 11 Square Foot showrooms across the country, with operations in more than 100 cities. All Square Foot showrooms and offices are equipped with qualified sales, technical and installation teams to manage projects across the country.
Square Foot’s varied array of product categories consists of solid wood, engineered wood, laminate wood, outdoor deck flooring, commercial heterogeneous & homogeneous vinyl, linoleum and floors for sports application – both indoor and outdoor. These are available in hundreds of alternative colors and shades, patterns and designs, quality standards and price points which give the end-consumer an incredible variety of options, making the brand a true provider of integrated flooring solutions.